“Give us 90 days, and we’ll flood your gym with clients.”

At some point, every gym owner hears this marketing agency promise. And when revenue feels tight, that offer is hard to ignore. But what looks like growth usually ends up in chaos.

Agencies usually push short-term, high-promise offers (like six-week challenges or quick weight loss promises) that are designed to sell a result, not a membership. So even when you get new clients in the door, they join to finish the program, and when it ends, they leave.

In this episode, Tim and Randy break down why letting an agency dictate what you sell destroys profitability and retention.

They talk about:

• 03:40 How short-term programs break gym systems and burn out teams
• 04:51 How recurring revenue creates stability and long-term growth
• 06:16 Why selling results with an end date hurts long-term retention
• 13:13 Why marketing must match how your gym actually operates

Tune in to learn more.

Additional Resources:

- Get your ticket to the 2-day Million Dollar Model Workshop

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group

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