When A Member Cancels
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A proposito di questo titolo
Members leave gyms all the time. That’s part of the business, and it never feels good. But the real problem is how most gym owners react when it happens. Those reactions often create bigger issues than the cancellation itself.
What separates good gyms from great ones is how people are treated on the way out.
When a member leaves, they don’t vanish. They talk. They share their experience. And that story travels faster than any referral campaign you’ll ever run. You just don’t want that story to be about how frustrating it was to leave your gym.
Because in a relationship-driven business, the way someone leaves should feel just as thoughtful as the way they joined.
In this episode, Tim and Randy talk through why fighting cancellations, hiding behind rigid policies, or pushing for “just one more month” usually costs you more than it saves.
Tune in to learn:
- 02:20 why gyms lose future clients at the moment of cancellation
- 05:05 how difficult exits quietly damage trust
- 09:40 why goodwill keeps paying off long after revenue stops
- 14:10 when to ask for feedback without pressure
Additional Resources:
- Schedule your SpringBoard call
- Apply to join The Iron Circle
- Check out our Switch to Semi-Private course
- Get 30 days of Semi-Private Pro on us!
- A tool for deciding on new gym services – 5-Question Matrix
- Tim's new book – Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to $30K/month and Beyond Facebook group
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