Most business owners don't struggle because their product is bad. They struggle because, as soon as the sales conversation begins, the walls go up. Buyers immediately, expect a hard sell, brace themselves for pressure, and prepare to shut the door - literally and figuratively.

But what if the real problem isn't the sales script itself? What if it's the way salespeople are trained to show up to those conversations? The traditional, pushy sales tactics we've come to expect are actually turning customers away. Not drawing them in.

In this episode of Business Build Freedom, we sit down with Kristin from Harper Co Sales Coaching to explore why conventional selling methods are failing in today's market. Kristin shares her insights on how a human, counterintuitive approach can break through the noise, foster authentic connections, and spark genuine conversations that lead to conversions. It's all about creating trust, understanding, and an experience where both the buyer and the seller come out ahead.

Read more or watch the full episode on YouTube.

We live in a world where it often feels like there is no time to think about what we eat, let alone how we eat it. We reach for quick fixes, fad diets, or the latest supplement promising to change everything overnight. But as Sammy from Nutrition with Sammy explains, the real problem is not always what is on the plate but how we approach food in the first place.

In this episode of Business Built Freedom, we sat down with Sammy Barnett to talk about the surprising truth: our bodies aren't just reacting to food, but to the state we're in when we consume it. From chewing to breathing to slowing down, Sammy explains why digestion starts long before food even hits your stomach.

Read more or watch the full episode on YouTube.

Donating money should feel good. But too often, it leaves people wondering: Where did my money actually go? That uncertainty combined with high overheads and vague updates is exactly what led Simon "Siim" Konks and Erika Wagner to build DigiDonate, a blockchain-based fundraising platform designed to restore trust.

In this episode of Business Built Freedom, we are not just talking about crypto or charity. We are diving into something bigger: how trust, technology, and transparency can shape the way we run our businesses.

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Tax can be overwhelming, especially when it feels like the rules keep changing and the grey areas keep growing. In a recent episode of Business Built Freedom, Lawrence Petruzzelli from MDB Taxation & Business Advisors unpacked the most common traps and misconceptions around business tax deductions, vehicle claims, and business structures. Whether you are starting out or scaling fast, getting this stuff right can save you money, stress, and even your business.

Key Takeaways

• The ATO only allows business tax deductions that have a direct connection to generating business income, so not everything "business-related" is claimable.

• High-end vehicles and luxury claims attract serious ATO scrutiny, especially without proper Fringe Benefits Tax documentation.

• Everyday items like phones and internet still require proportionate claims and supporting records.

• Structuring your business properly from the beginning can prevent tax headaches and protect your assets.

• Late lodgements can be more damaging than late payments, with serious consequences for directors if ATO debt builds up.
  
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AI is reshaping how businesses market, operate, and grow. Whether you run a small company or are expanding quickly, understanding how to use AI in marketing can help you stay competitive. In a recent episode of Business Built Freedom, John Daddow from Constantech shared his insights into how AI is changing the way businesses approach marketing—and how you can start making it work for you today.

Key Takeaways

• AI in marketing is changing how businesses create content, engage with customers, and manage campaigns.

• Automation simplifies tasks, while AI makes informed decisions based on data.

• Tools like Google Gemini, Meet, and Keep can be integrated into daily workflows.

• Start simple and expand as you become more confident.

• Concentrate on content, social engagement, and advertising to see real results.

• Being proactive with AI helps you stay ahead and improve efficiency.

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Have you ever copied and pasted terms and conditions onto your website without giving them much thought? Or maybe you haven't updated them in years? While they may seem like legal fine print, outdated or missing website terms and conditions could expose your business to serious risks.

Learn how to protect your business with automated website compliance

Before we dive into Mark Donnelly's insights, here are some essential reasons why keeping your website terms and conditions up to date is critical for your business:

• Outdated or missing terms and conditions can cost you. New regulations mean businesses face hefty fines for non-compliant terms and conditions.

• Privacy policies matter, too. Rules around data collection and consumer rights are tightening.

• Copying from competitors is risky. Terms and conditions need to be customised for your business to hold up legally.

• Live Terms automates website compliance. Instead of manually updating terms and conditions, Live Terms ensures your website always reflects the latest legal requirements.

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Do you ever feel like you're stuck in the daily grind of running your business with no time to focus on the bigger picture? When you first started, you probably wore every hat—handling sales, admin, customer service, and operations—only to find yourself unable to break free from the cycle.

Learn how to transition from daily grind to long-term growth.

Before we dive into Kerrie's story, here are some key takeaways on how to transition from daily business grind to long-term growth:

• Let go. Start by delegating tasks you dislike and build trust in your team.

• Fractional management can help. You don't always need a full-time executive. Part-time expertise can be just as powerful.

• Processes and systems are your foundation. Streamlined, repeatable workflows will prevent inefficiencies and support scalability.

• Think of your business as an investment. Just like you wouldn't manage a rental property alone, you don't have to run everything yourself.

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In the latest episode of Business Built Freedom, host Josh Lewis is joined by Isaac Alexander, a digital marketing expert with a deep appreciation for entrepreneurship and AI's potential. Isaac offers a fresh perspective on leveraging AI tools, such as ChatGPT, to streamline content creation while maintaining authenticity and originality.

Read more here: https://l.dorks.com.au/321