Most business owners don't struggle because their product is bad. They struggle because, as soon as the sales conversation begins, the walls go up. Buyers immediately, expect a hard sell, brace themselves for pressure, and prepare to shut the door - literally and figuratively.

But what if the real problem isn't the sales script itself? What if it's the way salespeople are trained to show up to those conversations? The traditional, pushy sales tactics we've come to expect are actually turning customers away. Not drawing them in.

In this episode of Business Build Freedom, we sit down with Kristin from Harper Co Sales Coaching to explore why conventional selling methods are failing in today's market. Kristin shares her insights on how a human, counterintuitive approach can break through the noise, foster authentic connections, and spark genuine conversations that lead to conversions. It's all about creating trust, understanding, and an experience where both the buyer and the seller come out ahead.

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We live in a world where it often feels like there is no time to think about what we eat, let alone how we eat it. We reach for quick fixes, fad diets, or the latest supplement promising to change everything overnight. But as Sammy from Nutrition with Sammy explains, the real problem is not always what is on the plate but how we approach food in the first place.

In this episode of Business Built Freedom, we sat down with Sammy Barnett to talk about the surprising truth: our bodies aren't just reacting to food, but to the state we're in when we consume it. From chewing to breathing to slowing down, Sammy explains why digestion starts long before food even hits your stomach.

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Donating money should feel good. But too often, it leaves people wondering: Where did my money actually go? That uncertainty combined with high overheads and vague updates is exactly what led Simon "Siim" Konks and Erika Wagner to build DigiDonate, a blockchain-based fundraising platform designed to restore trust.

In this episode of Business Built Freedom, we are not just talking about crypto or charity. We are diving into something bigger: how trust, technology, and transparency can shape the way we run our businesses.

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