This week on Buffering, we’re live from ConneXions 2026 with Jordan from Jade Communications to explore why the best broadband marketing isn’t about telling your story, it’s about solving your customers’ problems. From building a brand around real subscriber needs to simplifying website experiences, creating lifestyle based offers, and using data to personalize marketing, we discuss how broadband providers can move beyond speed and price to build stronger customer relationships.

Join Zack and Jordan as they dig into what makes marketing memorable, why customers care more about outcomes than operator language, and how providers can use subscriber insights to deliver more relevant experiences. From connecting rural properties and ranches to making better use of customer data, discover how to stand out in a crowded market by solving the physical, emotional, and everyday problems that matter most to subscribers.

This week on Buffering, we’re live from ConneXions 2026, breaking down why broadband providers need to rethink how they market, sell, and deliver value to subscribers. From escaping the speed and price trap to building value based offers, creating seamless mobile first buying experiences, and turning websites into your best salesperson, we explore how providers can move beyond technical specifications and start selling the experiences customers actually care about.

Join Zack and Gabe as they share practical takeaways on using AI to rethink website design, making broadband services easier to find and buy, and standing out as satellite providers like Starlink and Amazon Leo reshape the competitive landscape. From translating operator language into customer benefits to turning local presence and customer loyalty into real differentiators, discover how broadband providers can stop competing on speed alone and start selling the life their networks make possible.

This week on Buffering, we’re exploring the rise of the synthetic consumer and what happens when AI agents start acting on our behalf. From autonomously shopping and negotiating bills to managing subscriptions and planning travel, tools like Meta’s Muse are changing how consumers interact with businesses. But as AI takes on more responsibility, questions around trust, privacy, and customer loyalty are becoming harder for businesses to ignore.Join Zack and Gabe as they break down their real world experiences with AI agents, explore what happens when customers send AI to negotiate lower prices, and discuss the implications for broadband service providers. From rising unsubscribe rates to a new kind of customer interaction, discover why providers need to rethink retention, focus on delivering differentiated value, and prepare their teams for a world where the customer on the other side of the conversation might not be human.

This week on Buffering, Gabe sits down with Kyle Redman of ATC to talk about one of the biggest challenges facing broadband providers today: competing with Starlink. From its massive marketing presence and growing subscriber base to its simple buying experience and undeniable cool factor, Starlink is changing the competitive landscape and forcing providers to rethink how they win and retain customers.Join Kyle and Gabe as they explore why customers are not always making purely technical decisions, how providers can use data to identify customers at risk of churning, and why proactive outreach can make all the difference. Kyle shares how ATC is approaching retention, pricing, referrals, self install, customer experience, and the importance of understanding why customers leave. The conversation ultimately comes down to a simple question: if you want to compete, do you really understand what your customers value?

This week on Buffering, Gabe sits down with Melina Palmer, founder of The Brainy Business and a leading voice in behavioral economics, to explore the psychology behind why people buy. From the subtle power of how products are presented to the hidden fears and motivations that shape decisions, the conversation uncovers why small changes in marketing can have an outsized impact on customer behavior.Join Melina and Gabe as they explore how behavioral economics applies to broadband marketing, pricing strategies, and the customer experience. Melina shares practical insights on framing, pricing psychology, and asking better questions to uncover what customers really value. The conversation challenges traditional approaches to marketing and reveals how understanding the human brain can help broadband providers move beyond competing on price and create experiences that resonate.

This week on Buffering, Zack and Gabe take on one of broadband’s most debated terms: managed Wi-Fi. While operators know exactly what it means, customers may not see the same value in the language. From confusing product names to Wi-Fi being treated as an add on, the conversation explores what happens when industry terminology gets in the way of the customer experience.

Join Zack and Gabe as they unpack why internet and Wi-Fi are increasingly inseparable, whether managed Wi Fi should be part of the core broadband experience, and how providers can shift from selling the technology to selling the outcome. They also get into pricing, packaging, generational differences, and why sometimes the best marketing strategy is simply saying what the customer actually gets.

This week on Buffering, Zack and Gabe explore how AI is changing the way websites are built, maintained, and personalized. From moving beyond rigid templates and drag and drop editors to creating custom websites in minutes, the conversation looks at why businesses may no longer need to settle for a website that looks like everyone else's. They also dig into AI assisted development, structured content, email templates, the case against embedding PDFs, and why your website should be more than a place to post pricing updates.

Join Zack and Gabe as they discuss how AI is lowering the barrier to custom web development, helping smaller providers compete with larger companies, and turning the website into a continuously evolving digital storefront and salesperson. Plus, they revisit the future of platforms like Wix and Squarespace, the value of personalization, and whether websites will soon need to account for the strange new world of foldable phone screens.

This week on Buffering, we are counting down ten broadband marketing taglines that might be ready for retirement. From “blazing fast” and “future proof” to “powers every device in your home,” we break down why generic claims fall flat and how we can replace them with experiences customers can actually see, understand, and trust.

Join Zack and Gabe as we rethink how we market speed, reliability, local service, and value based offers. We explore how transparency and real proof can help us differentiate the experience we deliver, plus a simple challenge: remove the adjectives from your website and see what is left.