The Managed Wi-Fi Problem: When Operator Language Misses the Customer
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The Managed Wi-Fi Problem: When Operator Language Misses the Customer
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This week on Buffering, Zack and Gabe take on one of broadband’s most debated terms: managed Wi-Fi. While operators know exactly what it means, customers may not see the same value in the language. From confusing product names to Wi-Fi being treated as an add on, the conversation explores what happens when industry terminology gets in the way of the customer experience.
Join Zack and Gabe as they unpack why internet and Wi-Fi are increasingly inseparable, whether managed Wi Fi should be part of the core broadband experience, and how providers can shift from selling the technology to selling the outcome. They also get into pricing, packaging, generational differences, and why sometimes the best marketing strategy is simply saying what the customer actually gets.