The Agentic Consumer: How AI Is Changing the Rules of Customer Retention
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The Agentic Consumer: How AI Is Changing the Rules of Customer Retention
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This week on Buffering, we’re exploring the rise of the synthetic consumer and what happens when AI agents start acting on our behalf. From autonomously shopping and negotiating bills to managing subscriptions and planning travel, tools like Meta’s Muse are changing how consumers interact with businesses. But as AI takes on more responsibility, questions around trust, privacy, and customer loyalty are becoming harder for businesses to ignore.Join Zack and Gabe as they break down their real world experiences with AI agents, explore what happens when customers send AI to negotiate lower prices, and discuss the implications for broadband service providers. From rising unsubscribe rates to a new kind of customer interaction, discover why providers need to rethink retention, focus on delivering differentiated value, and prepare their teams for a world where the customer on the other side of the conversation might not be human.