ConneXions 2026: Personalization, Purpose, and the Customer Experience with Jordan Wehe
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ConneXions 2026: Personalization, Purpose, and the Customer Experience with Jordan Wehe
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This week on Buffering, we’re live from ConneXions 2026 with Jordan from Jade Communications to explore why the best broadband marketing isn’t about telling your story, it’s about solving your customers’ problems. From building a brand around real subscriber needs to simplifying website experiences, creating lifestyle based offers, and using data to personalize marketing, we discuss how broadband providers can move beyond speed and price to build stronger customer relationships.
Join Zack and Jordan as they dig into what makes marketing memorable, why customers care more about outcomes than operator language, and how providers can use subscriber insights to deliver more relevant experiences. From connecting rural properties and ranches to making better use of customer data, discover how to stand out in a crowded market by solving the physical, emotional, and everyday problems that matter most to subscribers.