Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth Matlins

The Brand Nerds are back with another edition of Brands, Beats and Bytes, and this one is a masterclass in brand building! Hosts Darryl "DC" Cobbin and Larry "LT" Taman are joined by award-winning marketer and thought leader Seth Matlins (affectionately known to DC as "Jimmy").

Dubbed the "Sage of Scarcity" for the episode, Seth helps DC and LT break down some of the most iconic marketing deals in history. The trio dives deep into the "July 4th Massacre" that cost Pepsi the Harry Potter partnership, how Seth helped Coca-Cola secure the unprecedented solo deal, and the profound difference between what a company manufactures and what it actually sells. They also tackle the dangers of relying on tech over true insight.

From massive career missteps with Papa John's to pioneering the CVS Beauty Mark to protect mental health, the group debates the power of meaningful differentiation. Whether you are an aspiring C-suite leader or just love the behind-the-scenes drama of global brand deals, tune in to find out why nostalgia is not a strategy and how to ensure you are moving the business forward today.

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Album 8 Track 4 - What's Poppin? Super Bowl LX: Bangers, Busts, and Takeaway Tim

The Brand Nerds are back (with a special guest that you are familiar with) for the ultimate ad showdown! In this special Super Bowl LX edition of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry Taman are joined by media veteran Tim Spengler.

Dubbed "Takeaway Tim" for the episode, Spengler helps DC and LT break down the $1.8 billion day for NBC and the $7-8 million price tags for 30-second spots. The trio dives deep into the major themes of Super Bowl LX, including the overwhelming presence of AI ("Everything, Everywhere, All At Once") and the reliance on "small tactics" over big brand building.

From emotional harvests to celebrity-stuffed sitcom spoofs, the group debates the night’s biggest winners and losers. Whether you are a marketing pro or just watch for the commercials, tune in to find out which brands mastered the moment and which ones fumbled the ball.

View all Super Bowl Ads here (thanks, Adweek!)

Our Guests's Podcast: Lead Human Podcast: Hosted by Tim Spengler & Jack Myers

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REMIX Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview

Brand Nerds - What's Poppin - Super Bowl LIX!
We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads.
Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads!
You'll not only get a behind-the-scenes look at how these ads make it to your screen but also some fun Super Bowl knowledge you can drop during the game.

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REMIX Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!” We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page.

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Instagram | LinkedIn (DC) | LinkedIn (LT)

Album 8 Track 3 - What’s Poppin? Why Commerce Media is the New Golden Child w/Tim Spengler

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Scale Team Advisory Co-Founder and Managing Partner, Tim Spengler, to talk all things Retail and Commerce Media Networks, the "What's Poppin" topic that is rapidly reshaping the advertising landscape.

We are dropping this special edition as a companion piece to our recent Jack Myers episode, and we’ve got the unofficial "third co-host" of the show to break it all down. We are talking about why performance marketing acolytes are shifting their gaze to this new horizon, the "virtual consumption" lie that traditional data couldn't catch, and why the ability to track "identity" is the new currency of the realm.

Whether you’re a C-Suite leader or a junior marketer, this conversation dives into why commerce media has exploded into a $67 billion industry (overtaking traditional TV!) and why smart brands are going all in to achieve both scale and precision.

Key Takeaways:

• Truth Over Talk: How "data-led, tech-enabled" purchase history eliminates the gap between what consumers say they do and what they actually buy.
• The Holy Grail Found: How Retail Media Networks finally solve the age-old marketing dilemma by delivering both high-volume scale and laser-focused precision across the full funnel.
• Build and Borrow: Why brands entering this space cannot afford "learning curve" mistakes and must blend internal teams with external expertise to launch successfully.

Mentioned in this Episode:

• Lead Human Podcast: Hosted by Tim Spengler & Jack Myers
• Jack Myers Episode: Check out our first drop of 2026 for the companion conversation!

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Album 8 Track 2 - What's Poppin? CFP Fandom & the Rise of Fansville w/Ryan Lehr

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Deutsch Co-Chief Creative Officer, EVP, Ryan Lehr to talk all things CFP Fandom and the Rise of the Fansville campaign that brings the football fan's experience to life.

We are dropping this special edition right before the CFP title game, and we’ve got the perfect guest to break it all down: Ryan Lehr. We are talking about what's in "the gumbo" of making a successful campaign, as the Dr. Pepper Fansville, college football trends and to why Indiana (yes, Indiana!) is the ultimate underdog story.

Whether you’re a die-hard football fan or just a casual observer, this conversation dives into why 32% of the country is obsessed with college football and why smart brands are going all in.

Key Takeaways:

• Market Share Wins: How staying authentic to the sport helped Dr. Pepper climb from #4 to #2.
• Agile Marketing: How to pivot creative strategy when rules change overnight (literally).
• Leadership Lessons: Why the best client relationships feel like "one team, one dream."

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Album 8 Track 1 - How to future-proof your career in 2026 with Jack Myers

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with Jack Myers to kick off our 8th album! The perfect start to a new year, bringing insight and inspiration to the virtual building.

Meet Jack Myers, THE Media Futurist & Visionary

Jack Myers is a master storyteller, media ecologist, and generational visionary whose work explores the evolving relationships between technology, culture, and human consciousness. He is the founder of The Myers Report, which has served as a trusted intelligence platform for industry leaders since 1984, and the MediaVillage Education Foundation.

A former executive at CBS and WPLJ radio, Jack has advised major corporations including Microsoft, General Motors, and The Walt Disney Company. He is an accomplished author of bestsellers such as The Future of Men: Masculinity in the 21st Century and the upcoming book Your Third Brain: Powering A Future of Unimagined Possibilities. Currently, Jack serves as a Senior Lecturer on New Media Theory at the University of Arizona and is the co-host of the Lead Human podcast.

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Album 7 Track 26 - BBB Marketing Awards (Part 2 - Brand Bangers)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!” We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page.

Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social

Instagram | LinkedIn (DC) | LinkedIn (LT)