Album 8 Track 5 - Marketing with Insights, Differentiation, and Belonging w/Seth Matlins

The Brand Nerds are back with another edition of Brands, Beats and Bytes, and this one is a masterclass in brand building! Hosts Darryl "DC" Cobbin and Larry "LT" Taman are joined by award-winning marketer and thought leader Seth Matlins (affectionately known to DC as "Jimmy").

Dubbed the "Sage of Scarcity" for the episode, Seth helps DC and LT break down some of the most iconic marketing deals in history. The trio dives deep into the "July 4th Massacre" that cost Pepsi the Harry Potter partnership, how Seth helped Coca-Cola secure the unprecedented solo deal, and the profound difference between what a company manufactures and what it actually sells. They also tackle the dangers of relying on tech over true insight.

From massive career missteps with Papa John's to pioneering the CVS Beauty Mark to protect mental health, the group debates the power of meaningful differentiation. Whether you are an aspiring C-suite leader or just love the behind-the-scenes drama of global brand deals, tune in to find out why nostalgia is not a strategy and how to ensure you are moving the business forward today.

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