Album 8 Track 22: Long Live Brand, If the Spreadsheet Don't Kill It First. w/Lead Human

The CMO title is vanishing, and CEOs are losing confidence in marketing's ability to drive growth. How did we get here, and what can marketing leaders do to reclaim their power?

In this special collaborative episode, the hosts of Lead Human (Tim Spengler and Jack Myers) join forces with the Brands, Beats & Bytes crew (former Coca-Cola execs Darryl "DC" Cobbin and Larry Taman). Together, they break down the "State of the State" in marketing through a three-act structure: Just the Facts, The So What, and The Now What.

Listen as they debate the commoditization of media buying, the massive $350 billion AI investments by tech giants, and why authentic emotional connections remain a brand's greatest asset. Whether you're a seasoned executive or an aspiring CMO, this unrehearsed, high-energy conversation delivers the insights you need to ensure the spreadsheet doesn't kill the brand.

Key takeaways -

• Why only 36% of Fortune 500 companies have a named CMO.
• How Apple’s 1997 "Think Different" campaign holds the secret to beating procurement commoditization.
• Why brands must own the relationship with AI to protect consumer trust.
• How combining sales analytics with brand health metrics secures a CMO's seat at the table.

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Hey Brand Nerds, we are back with a Most Influence Remix! In our careers, we typically don't make it to where we are alone. We give our guests the opportunity to shoutout someone (or multiple people) who has/have had a great influence on them - and we are rarely not moved by the answers we hear.

Check out some of our favorites from five of our former guests:
1. Rick Hayduk
2. Katie Casey
3. Jack Mudd
4. Wendy Martin
5. Josh Ball

#marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostproudof

Hey Brand Nerds, we are back with a Most Proud of Remix! Our guests take us into what they are most proud of - and the cool thing is - most involve the impact on others or how the people in their lives are what they are most proud of.

Check out some of our favorites from four of our former guests:
1. Ivan Juzang
2. Paige Young
3. Scott Robinson
4. LaDonna Gooden
5. Jodi Anderson Jr.

#marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostproudof