Risultati letto da "Mike Cooper" in Tutte le categorie

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Following the discovery of the Higgs boson, Frank Close has produced this major revision to his classic and compelling introduction to the fundamental particles that make up the universe. Frank Close takes us on a journey into the atom to examine known particles such as quarks, electrons, and the ghostly neutrino, and explains the key role and significance of the Higgs boson. Along the way he provides fascinating insights into how discoveries in particle physics have actually been made, and discusses how our picture of the world has been radically revised in the light of these developments.

In this anthology, edited by best-selling author Graham Hancock, 22 writers illuminate the topic of psychedelics and consciousness like never before. Travel to South America, the American Southwest, outer space, inner space, and back in time to revisit Pahnke's The Good Friday experiment. Explore the effects of ayahuasca, LSD, and much more.

From Parkinson’s disease to Tourette’s syndrome and depression to psychopathy, Broken Brains reveals the mysteries of brain function - and dysfunction. In this no-nonsense introduction, Ian Mitchell takes you on a tour through the sometimes devastating and sometimes bizarre effects of what happens when brains break down.

Horror movies hold a complicated space in the queer community: historically misogynist, and often homo- and transphobic, the genre has also been inadvertently feminist and open to subversive readings. It Came from the Closet features twenty-five original essays by writers speaking to this relationship, through connections both empowering and oppressive. From Carmen Maria Machado on Jennifer’s Body, Jude Ellison S. Doyle on In My Skin, Addie Tsai on Dead Ringers, and many more, these conversations convey the rich reciprocity between queerness and horror.

Mikael Krogerus and Roman Tschäppeler have tested the forty-four most important communication theories and distilled them in book form....

Condensed Chaos provides a practical introduction to Chaos Magic, one of the fastest growing areas of western occultism. Through it, you can change your circumstances, live according to a developing sense of personal responsibility, effect change around you, and stop living as a helpless cog in some clockwork universe. All acts of personal/collective liberation are magical acts. Magic leads us into exhilaration and ecstasy; into insight and understanding; into changing ourselves and the world in which we participate.

The Victorian period may have come to an end over 120 years ago, but the Victorians continue to be a vital presence in the modern world. Contemporary Britain is still in large part Victorian in its transport networks, sewage systems, streets, and houses. Victorian cultural legacies, especially in art, science, and literature, are still celebrated. Much mythologized, inexhaustibly controversial, the Victorians are an inescapable reference point for understanding the modern histories not just of Britain and its empire, but of the world.

Super Volcanoes revels in the incomparable power of volcanic eruptions past and present, Earth-bound and otherwise, and explores how these eruptions reveal secrets about the worlds to which they belong. Science journalist and volcanologist Robin George Andrews describes the stunning ways in which volcanoes can sculpt the sea, land, and sky, and even influence the machinery that makes or breaks the existence of life.

Distraction isn't a new problem. We're also not the first to complain about how hard it is to concentrate. Early Christian monks beat us to it. They had given up everything to focus on God, yet they still struggled to keep the demons of distraction at bay. But rather than surrender to the meandering of their minds, they developed powerful strategies to improve their attention and engagement. How to Focus is an inviting collection of their strikingly relatable insights and advice—frank, funny, sympathetic, and psychologically sophisticated.

The original edition of this revered and authorized Queen biography explored every aspect of the legendary group’s career from inception to 1992. Newly revised and updated with cooperation and insight from Brian May and Roger Taylor—and drawing on exclusive interviews with the bandmembers—this book completes the story of the Mercury era and the immediate years after his death.

Victoria risks everything to leave a dangerous marriage and gain a second chance at life. But when her escape goes awry, she finds herself caught in the embrace of a mysterious siren, forced to choose: temporary salvation or immediate death. Five years later, Victoria is alive—and the world’s finest ship captain. But her debt to the siren looms while her conniving ex has demanded a king’s ransom as the final price of her freedom. Victoria refuses to cause her family to suffer any more on her behalf, and is determined to make things right before her time is up. But that time is cut short.

Some people are cleverer than others. This everyday observation is the subject of an academic field that is often portrayed as confused and controversial, when in fact, the field of intelligence holds some of psychology's best-replicated findings. This Very Short Introduction audiobook describes what psychologists have discovered about how and why people differ in their thinking powers. Drawing on largescale data, Ian Deary considers how many types of intelligence there are and how intelligence changes with age.

In Regency England the eldest son usually inherited almost everything—while his younger brothers, left with little inheritance, had to make a crucial decision: What should they do to make an independent living? Historian Rory Muir weaves together the stories of many obscure and well-known young men of good family but small fortune, shedding light on an overlooked aspect of Regency society. This is the first scholarly yet accessible exploration of the lifestyle and prospects of these younger sons.

In today's society, work takes up a vast proportion of the time and energy of ordinary people. Although use of the phrase "work-life balance" is now commonplace in the media and ordinary conversation, people work longer hours than ever before. However, rather than purely a means to an end in terms of supporting oneself financially, the workplace is a place to develop skills and talents and build lasting friendships.

Leading transformation in teams, businesses, and organizations is complex, and leaders are expected to know how to do it. This book provides the clear thinking required to navigate this challenge. In Navigate the Swirl: 7 Crucial Conversations for Business Transformation, renowned growth and strategy leader Richard Hawkes delivers a simple and powerful framework that any team can apply to overcome the most common leadership challenges to growing and scaling companies, known as "The Swirl."

One hundred years after a milestone medical discovery, Insulin: The Crooked Timber tells the story of how insulin was transformed from what one clinician called "thick brown muck" into the very first drug to be produced using genetic engineering, one which would earn the founders of the US biotech company Genentech a small fortune. Taking the listener on a fascinating journey, starting with the discovery of insulin in the 1920s through to the present day, the book reveals a story of monstrous egos, toxic career rivalries, and a few unsung heroes.

What defines a modern short story is much more than a question of length. Despite the efforts of early pioneers like Edgar Allan Poe, the genre was originally synonymous with the anecdote or tale and seen more as entertainment than art. However it has become far more than that, and this Very Short Introduction considers afresh the form's ongoing innovations in plot construction, capacity for psychological insight, and ability to offer intensely concentrated perceptions.

Life histories can be defined as the means by which individuals (or more precisely genotypes) vary their age- or stage-specific expenditures of reproductive effort in response to genetic, phenotypic, and environmental correlates of survival and fecundity. Life histories reflect the expression of traits most closely related to individual fitness, such as age and size at maturity, number and size of offspring, and the timing of the expression of those traits throughout an individual's life. Life-history research plays an integral role in species conservation and management.

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?