Risultati letto da "Matthew Dixon" in Tutte le categorie

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths...

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that...

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...

Mr. Mani is a deeply affecting six-generation family saga, extending from 19th-century Greece and Poland to British-occupied Palestine to German-occupied Crete and ultimately to modern Israel. The narrative moves through time and is told in five conversations about the Mani family. It ends in Athens in 1848 with Avraham Mani's powerful tale about the death of his young son in Jerusalem. A profoundly human novel, rich in drama, irony, and wit.