Mostra i risultati per autore "John P. Kotter"

These articles from Harvard Business Review ask: Where does an effective corporate renewal begin? Why do transformation efforts often fail? How do you balance all the components of a change plan? The 3 articles in this selection discuss the delicate art of change management. These articles originally appeared in print in Harvard Business Review and are now available in audio format exclusively through Audible.

Businesses hoping to survive over the long term will have to remake themselves into better competitors at least once along the way. These efforts have gone under many banners: total quality management, reengineering, rightsizing, restructuring, cultural change, and turnarounds, to name a few. In almost every case, the goal has been to cope with a new, more challenging market by changing the way business is conducted. A few of these endeavors have been very successful.