Risultati letto da "Mike Lenz" in Tutte le categorie

AI is transforming software development, shifting programmers from writing code to collaborating with AI in an intent-driven workflow. Vibe coding—a prompt-first, exploratory approach where you describe what you want in natural language and let a large language model fill in the...

Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI.

Become a better leader by improving your emotional intelligence. Best-selling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's best-selling HBR articles.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

Cyber risk management is one of the most urgent issues facing enterprises today. This book presents a detailed framework for designing, developing, and implementing a cyber risk management program that addresses your company's specific needs. Ideal for corporate directors, senior executives, security risk practitioners, and auditors at many levels, this guide offers both the strategic insight and tactical guidance you're looking for.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. 

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose. 

Math has a reputation for being inaccessible. People think that it requires a special gift or that comprehension is a matter of genes. Yet, the greatest mathematicians throughout history, from Rene Descartes to Alexander Grothendieck, have insisted that this is not the case.

This book will bring a new understanding of the neurology, physiology, and biochemistry of what creates this kind of sensitivity, and the medical conditions that are most likely to set it off. Even more important, it lists the many new approaches to reducing and curing these sensitivities, based on newly obtained knowledge.

Get a fascinating and disturbing look into how state and nonstate actors throughout the world use cyber attacks to gain military, political, and economic advantages. In the third edition of this book, cyber warfare researcher Jeffrey Caruso explores the latest advances in cyber espionage and warfare that have emerged on the battlefields of Ukraine and the Middle East. 

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.

When Mayer (nee Marty) Belkin fled small-town Georgia for Brooklyn nearly thirty years ago, he thought he'd left his wasted youth behind. Now he's a Talmud scholar married into one of the greatest rabbinical families in the world. But his mother's untimely death brings a shocking revelation: Mayer and his ne'er-do-well twin brother David aren't, in fact, Jewish. Traumatized and spiritually bereft, Mayer's only recourse is to convert to Judaism. But the earliest date he can get is a week from now. What are two estranged brothers to do in the interim?

If you have a great product, but don’t have the operations in place to efficiently and effectively support it—production, manufacturing, sales, finance, human resources—you won’t succeed. Product innovation is seen as flashier, getting far more attention, but you can create an enduring competitive advantage by revolutionizing business operations.

HBR's Emotional Intelligence series features smart, essential listening on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work.

Very few organizations can withstand the test of time. In fact, most won’t last more than a couple of decades, with the largest contributing factor to the quick downfall of organizations being a failure to develop leaders who invest in other leaders. But with Lead Exponentially, you can take steps to ensure that your legacy of purpose will live on for generations. This leadership development primer will help you embed a sustainable approach for growing well-prepared and inspired leaders, resulting in more enduring organizations.

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

As the pace of technological change accelerates, the demand for new skills is increasing. And as technologies like AI take on new tasks and jobs, smart organizations aren't waiting for their new workforces to appear. They are investing in reskilling the workers. They're adopting a skills-based approach to hiring and developing talent. And they're leveraging digital learning tech to upskill their employees dynamically and efficiently. What new approaches should your organization be taking to build the workforce you need—now and tomorrow?

Most companies developing software employ something they call "Agile." But there's widespread misunderstanding of what Agile is and how to use it. If you want to improve your software development team's agility, this comprehensive guidebook's clear, concrete, and detailed guidance explains what to do and why, and when to make trade-offs.

Christopher A. Roosa grew up the eldest son of Apollo 14 astronaut and command module pilot Stuart A. Roosa. As a child of the space program, Christopher had a ringside seat at the dinner table of one of twenty-four Americans who had either entered lunar orbit or landed on the moon.