Titoli in Marketing

Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Reunindo dados das mais recentes pesquisas científicas sobre o assunto, his­tórias de gente comum e a experiência adquirida ao se infiltrar em organizações que treinam os chamados "profissionais da persuasão", Cialdini criou uma obra acessível, informativa e indispensável a todos aqueles que querem saber como influenciar pessoas e, ao mesmo tempo, se defender dos manipuladores.

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

Transforme ideias inovadoras em startups reais com a validação de mercado, sem desperdiçar tempo e dinheiro. Ideal para ouvir no trajeto para o trabalho ou durante sessões de aprendizado focado, este guia prático substitui suposições românticas por um método apoiado em evidências. Pare...

Brought to you by Penguin. From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But...

Personal Branding Online Corso Gratuito SHOW 20 Mini EPISODI per imparare a promuoverti con il Web e i Social Media.Se, come me, hai deciso di raggiungere la tua libertà finanziaria e promuovere il tuo business con il Web e i Social Media, sei il benvenuto/a e non vedo l’ora di sapere che stai partecipando al Corso Gratuito sul Personal Branding Online.Personal Branding Online SHOW contiene approfondimenti e commenti collegati al Corso Gratuito sul Personal Branding Online accessibile dal sito 👉 https://www.masciangelo.com - TRAINING GRATUITONon dimenticare di dare uno sguardo anche ai ...

Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.

Willkommen bei b1 – dem Podcast von gambit. Als Marken- und Kommunikationsagentur mit dem Fokus auf die Baubranche beschäftigen wir uns täglich mit unterschiedlichen Kommunikationsstrategien. Wir wissen, wie Architekten ticken und Verarbeiterherzen schlagen. Wir sind Florian Baumeister und Sandra Eberz. In unserem Podcast treffen wir Vordenker und interessante Persönlichkeiten aus der Architektur- und Baubranche. Wir wollen hinterfragen, wir wollen inspirieren und neue Impulse setzen. Was bewegt die Baubranche? Welche aktuellen Themen stehen auf der Agenda? Wir sprechen über die ...

Bienvenidos al podcast de Home Staging – Marketing inmobiliario, donde queremos analizar todos aquellos ingredientes que bien combinados contribuyan en la venta y alquiler de un hogar, de una forma más eficaz.

Transforma el miedo al rechazo en reuniones cualificadas de ventas con un sistema de prospección asertivo. Olvida las tácticas manipuladoras y la ansiedad de intentar vender en los primeros segundos de una llamada. Si buscas clientes activamente o sufres frustración comercial, esta guía te...

Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to...

The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.

🎙 Benvenuti nel podcast: Intelligenza Editoriale – Parole, contenuti e posizionamentoQui trasformiamo le parole in strumenti concreti per raccontare storie, condividere conoscenze e guidare progetti editoriali e divulgativi.Ogni episodio riprende e approfondisce gli articoli del nostro editoriale Informazioni Digital Writing, offrendoti spunti, strategie e ispirazioni per sviluppare la tua comunicazione con un approccio personalizzato e strategico.Guido chi desidera valorizzare la propria storia e realizzare obiettivi editoriali concreti, trasformando idee in progetti di valore grazie a ...

Obtenir un MBA (Master of Business Administration) est cher et pas toujours rentable. C'est ce constat qui a poussé Josh Kaufman à créer le site web PersonalMBA.com (devenu rapidement une référence) comme une alternative possible aux formations proposées dans les écoles de commerce. Sur son site, il partage sa liste de lecture des meilleurs livres de business à dévorer et il explique de manière simple les concepts et les principes à connaître pour réussir sa carrière ou son entreprise.

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more.

The ultimate destination for the latest in social media news, focusing on Instagram, YouTube, TikTok, Threads, and Edits. The show features exclusive audio clips from the voices behind the platforms, giving updates and insider insights. Whether you're a creator, marketer, or social media enthusiast, stay ahead of the curve and on top of social media news with 'The Instagram Stories - Social Media News'. Instagram and the Glyph are trademarks of Instagram, LLC in the U.S. and other countries. The publisher, author, and contributing photographers are independent and not affiliated with, endorsed...

In this audiobook, you will learn all about how to build a successful brand. You will discover how to effectively market your brand online. It would show you techniques on how to keep ahead of the game by showing you how to integrate online marketing into your overall marketing strategy. 

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...