The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
Impossibile aggiungere al carrello
Rimozione dalla Lista desideri non riuscita.
Non è stato possibile aggiungere il titolo alla Libreria
Non è stato possibile seguire il Podcast
Esecuzione del comando Non seguire più non riuscita
Ascolta ora a 0,99 €/mese per 3 mesi con il tuo abbonamento Audible.
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
Acquista ora a 12,95 €
-
Letto da:
-
James Conlan
A proposito di questo titolo
The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place.
The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place.
Piece by piece, these articles explain the process of creating "blue oceans"—uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest Harvard Business Review article, "Red Ocean Traps."
Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2017 Harvard Business School Publishing Corporation (P)2024 Ascent Audio