Titoli in Marketing

Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....

Prompt to Market is the go-to podcast for marketers, founders, and GTM leaders who want to unlock the future of go-to-market strategy with the power of AI. Each week, we break down how top companies are using prompts, automation, and smart systems to accelerate customer acquisition, launch new products, and scale faster. From AI-powered content and lead scoring to the latest GTM frameworks, we explore what’s working now — and what’s coming next. Whether you’re a B2B SaaS leader, growth marketer, or product builder, this show will help you stay ahead of the curve. Tune in to get ...

How would you like to start making lots of money on the Internet? Let expert Joe Vitale, "The Buddha of the Internet", and online guru Jillian Coleman Wheeler enlighten you and lead you towards the path of prosperity in Your Internet Cash Machine. They will show you how you can rake in astronomical profits using a little business know-how and the power of the Internet.

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer...

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

"...è necessario che l'imprenditore e i suoi dirigenti sviluppino per primi questo amore per il cliente. E allora viene la prima domanda che gli imprenditori e i dirigenti devono porsi. Quanto è grande il nostro amore per il cliente? ”Come e quanto possiamo accrescere questo amore? E come possiamo trasfondere questo amore ai nostri collaboratori affinché lavorino con passione al servizio dei clienti?

Confia, cria & posta é um guia para influencers em início de carreira ou pessoas interessadas em produzir conteúdo para redes sociais. Com dicas de livros, de criatividade e de desenvolvimento pessoal, a autora mostra como os leitores podem viver da própria arte.

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business. What's needed is a timeless framework - a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement.

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes - like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.

YouTube Profit Lab è il podcast dedicato a chi vuole comprendere a fondo le dinamiche di crescita e monetizzazione su YouTube. Attraverso analisi approfondite, strategie mirate e casi studio reali, esploriamo le migliori pratiche per costruire canali scalabili e sostenibili nel tempo.Ogni episodio offre un approccio concreto su tematiche chiave come YouTube Automation, ottimizzazione dei contenuti, algoritmi e monetizzazione, con particolare attenzione all’utilizzo dell’intelligenza artificiale e delle nuove tecnologie per massimizzare le opportunità sulla piattaforma.Un appuntamento ...

The Gift Card is a platform where we discuss the innovations within the Gift Card industry and how you can maximize the benefits of these innovations. We cover current news within the industry, invite informed guests working in the industry, highlight businesses operating in the industry, and Give out free gift cards to our lucky listeners every week. The Gift Card is brought to you by Gift Oga - Gift Oga is a digital gift card processing platform that gives businesses the ability to create, sell and redeem their own gift cards. GiftOga also allows individuals and companies to buy the gift ...

Nel game-design il concetto di Cerchio Magico indica il confine tra un gioco e il mondo al di fuori di esso. In questo podcast parliamo di: giochi di ruolo, giochi da tavolo, cultura nerd e game design.Con cadenza saltuaria e irregolare rompiamo i confini ti portiamo dentro al cerchio, al di là dello specchio, per vedere quant'è profonda la tana del Bianconiglio.

Welcome to the latest episode of our podcast, where we delve into the art of quitting your job the right way. If you’ve ever felt the urge to leave your current position but are unsure how to do it professionally and without burning bridges, this episode is for you.Understanding the Right Time to QuitQuitting a job is a significant decision that should be approached thoughtfully. It’s essential to evaluate your reasons for leaving and ensure that it’s the right move for your career and personal growth. Before making any announcements, secure a new job and sign a contract to ensure a ...

HAUS: strategie digitali per agenti immobiliari smart.ll podcast di Digital Marketing e Strategie per il Real Estate che ti aiuta a diventare l'agente immobiliare preferito della tua zona.Michele Schirru è un Agente Immobiliare abilitato, specializzato in digital marketing immobiliare, tecnologia, web design e grafica, multimedialità.Già autore dei libri bestseller su Amazon, "Puntare Sugli Immobili A Reddito" e "Trasformazione Digitale Immobiliare", ha operato sia nel mercato italiano che quello UK.Quando non è intento a macinare numeri per il suo business, lo puoi trovare a macinare km ...

If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories.