Titoli in E-Commerce

In today's digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as...

Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. 

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and...

In his new book, Microsoft chairman and CEO Bill Gates discusses how technology can help run businesses better today and how it will transform the nature of business in the near future. Gates stresses the need for managers to view technology not as overhead but as a strategic asset, and offers...

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance. 

In The Future of Community, a team of Web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact Web3 is having—and will continue to have—on our technological and social landscapes. The authors discuss why Web3 really is the "next big thing" to shape our digital and offline futures and how it will transform the world.

If you've been dreaming of starting your own Etsy business but aren't sure where to begin, this book will provide you with all the tools and knowledge you need to make your dream a reality. From setting up your shop and mastering SEO, to advertising and expanding your product line, this book covers everything you need to know to build a thriving Etsy business from scratch. With practical advice, real-life examples, and helpful resources, you'll be equipped to start making money from your passion in no time.

Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. Magazine, and NPR In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals...

How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the...

Affittare un appartamento con Airbnb, spostarsi con Blablacar, Uber o, più ecologicamente, con il bike sharing, cenare prenotando con Gnammo, dopo aver lasciato il cane a un dog-sitter trovato con Petme: benvenuti nel mondo della sharing economy e delle sue miriadi di applicazioni. C’è chi la vede come una soluzione alla crisi, per compensare redditi falcidiati dalla globalizzazione e per assicurare prezzi minori rispetto al mercato. Ma è anche il regno del lavoro non tutelato, della concorrenza sleale, dell'elusione di standard, garanzie e imposte.

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the...

Questo audio-libro è dedicato a te, commerciante o imprenditore, a te che stai cercando strategie testate che portino aumenti di fatturati, ti facciano guadagnare di più e ti permettano di battere la concorrenza che oggi è sempre più agguerrita. Ma anche a chi come te è esperto di marketing o vuole diventarlo e intende distinguersi dalla concorrenza padroneggiando il potentissimo settore del Mobile Marketing. Tramite la mia academy www.migastoneacademy.com , che ti invito a visitare, ho deciso di divulgare al mondo intero tutte l'esperienza che ho fatto sul campo.

Har du en webbplats eller en webbutik och vill sälja mer på nätet – utan att köpa mer reklam? Gräv guld i dina egna kanaler visar hur du på ett enkelt och praktiskt sätt skalar upp din affär på nätet utan att det behöver kosta en massa pengar. Boken vänder sig till dig som har en...

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying...

What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies...

"Nella storia del digitale l’Italia ha avuto molte occasioni per diventare protagonista ma non le ha colte come doveva. Ora è venuto il momento di una svolta." Autentico pioniere di Internet in Italia, Gianluca Dettori racconta in queste pagine come è nata, cresciuta, morta e resuscitata un’industria che conta mezzo milione di addetti tra servizi, contenuti, pubblicità online, commercio elettronico, software e tecnologia.

Ogni grande relazione inizia con una brillante presentazione: ho creato il "Digital Workout" per aiutare la tua azienda a realizzare un efficace piano di digital marketing nei prossimi 12 mesi. Quello che troverai in queste pagine è un vero e proprio "programma di allenamento" che potrai applicare da subito in azienda ottenendo immediati benefici in termini di visibilità online, attrattività agli occhi di clienti e fornitori e, soprattutto, nuove opportunità di business.

Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground - until you realize that nobody beyond your family and close friends knows about your amazing product or service. This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it.