Titoli in Marketing e vendite

Penguin presents the audiobook edition of Alchemy: The Surprising Power of Ideas That Don't Make Sense, written and read by Rory Sutherland. To be brilliant, you have to be irrational Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to...

Selling depends on a relationship. That relationship might last only a few minutes, or extend through an entire lifetime, but in order to conduct a sales transaction, there must be a relationship. The Power of Charisma authors Dan Strutzel and Traci Shoblom will show you the way. Every profession must change in order to keep up with the times. There’s an old saying that even if your company makes the best buggy whip, your sales people still won’t be able to sell them because no one has horse buggies anymore. We have cars. Times change. Products change. Sales is changing too.

In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy―one that builds and expands on the classic work of Peter Drucker―recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers.

Gruppo Mondo Media amplia la propria produzione editoriale con il lancio di A Biz Story - Focus On: Fatto in Italia, il nuovo podcast realizzato per il magazine MondoUomo.it.Il progetto nasce per dare spazio a storie vere di imprenditori e professionisti italiani che hanno saputo innovare, costruire e affrontare le nuove sfide dei mercati globali. Ogni episodio accende i riflettori su uomini, aziende e idee che hanno trasformato intuizioni Made in Italy in progetti concreti. Niente retorica, solo fatti, esperienze e decisioni che segnano il percorso di chi costruisce il proprio futuro.Dalla ...

"Blog and Social Network" is your weekly dive into the evolving world of digital communication. Each episode explores the intersection of personal storytelling and public sharing — from classic blogging to the latest social media trends. Whether you're a content creator, a digital marketer, or just a curious mind, we break down tools, platforms, strategies, and cultural shifts shaping how we connect online. Join us to discover how blogs and social networks continue to influence our voices, communities, and digital presence.

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are countless ways to achieve...

#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives. According to the U.S. Bureau of Labor Statistics, one...

HAUS: strategie digitali per agenti immobiliari smart.ll podcast di Digital Marketing e Strategie per il Real Estate che ti aiuta a diventare l'agente immobiliare preferito della tua zona.Michele Schirru è un Agente Immobiliare abilitato, specializzato in digital marketing immobiliare, tecnologia, web design e grafica, multimedialità.Già autore dei libri bestseller su Amazon, "Puntare Sugli Immobili A Reddito" e "Trasformazione Digitale Immobiliare", ha operato sia nel mercato italiano che quello UK.Quando non è intento a macinare numeri per il suo business, lo puoi trovare a macinare km ...

🎙️ Ça scale ou ça casse est le podcast qui dit tout, sans filtre, sur le Go-To-Market, l’Outbound Marketing, le RevOps et la croissance des Scale-ups SaaS B2B. Deux formats complémentaires : Hors Slides → des discussions franches entre fondateurs, où l’on partage nos coulisses, nos erreurs et nos stratégies. Le Déclic GTM → des interviews de profils techniques et inspirants qui dévoilent leurs méthodes concrètes sur l’automatisation, le CRM et le growth B2B. 💡 Au menu : pipeline sales désorganisé, acquisition inefficace, orchestration CRM, alignement Sales/...

Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Reunindo dados das mais recentes pesquisas científicas sobre o assunto, his­tórias de gente comum e a experiência adquirida ao se infiltrar em organizações que treinam os chamados "profissionais da persuasão", Cialdini criou uma obra acessível, informativa e indispensável a todos aqueles que querem saber como influenciar pessoas e, ao mesmo tempo, se defender dos manipuladores.

NAMED A BEST BOOK OF 2022 BY THE NEW YORKER National Bestseller * New York Times Editors’ Choice * Financial Times “Books to Read in 2022” A SABEW BEST IN BUSINESS BOOK AWARDS FINALIST A “deeply reported…bracingly written” (Walter Isaacson, bestselling author of Code Breaker) and...

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

Ontdek hoe je effectief overtuigt door in te spelen op emoties en persoonlijke belangen. Vind knoppen om anderen te beïnvloeden zonder harder te praten.

After training thousands of B2B salespeople worldwide, Yuri van der Sluis distills value and trust selling. This audiobook offers a practical, ethical approach to sales, focusing on building trust and value.

Ontdek de succesformule voor het vullen van stoelen bij evenementen, met tips over programmering, prijsstelling, sprekers, locatie en promotie om altijd een volle zaal te krijgen.

The dental industry is splitting. Routine care is facing an insurance squeeze, while the high-value digital dentistry market is exploding. If you want to stay ahead of the curve and grow a profitable practice, you need to know what’s actually happening in the market.Welcome to The Word of Mouth Podcast—your weekly newsdesk and strategy playbook for the modern dental practice owner.Hosted by Jeffrey and Sarah (with occasional drop-ins from Troy), we cut through the noise of the dental internet to bring you the business, tech, and macro-economic trends shaping clinical practice today. You ...

Ontdek hoe je door echte aandacht en persoonlijke benadering klanten in ambassadeurs verandert, met praktische tips voor onderscheidend verkopen in de moderne economie.

Business-Schnack ist der Podcast von Anne Scheiding und Laura Dopp für alle, die Kommunikation im Business klarer, ehrlicher und menschlicher gestalten wollen. Hier geht es um Selbstständigkeit, Führung, Sichtbarkeit, Teamdynamik, berufliche Identität und die vielen kleinen und großen Gespräche, die den Arbeitsalltag prägen. Norddeutsch ehrlich, direkt und ohne unnötiges Gesabbel sprechen Anne und Laura über Kommunikation im Business – mit sich selbst, mit Kunden und Kundinnen, im Team und im eigenen Business. Mit Praxisnähe, Tiefgang, Humor und ehrlichen Impulsen geht es darum, ...

This audiobook is narrated by an AI Voice. This is the official OpenStax Principles of Marketing audiobook, produced by Audileo, a valued OpenStax Technology Partner. Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business...