Titoli in Piccola impresa e imprenditorialità

In this sequel to his bestselling How to Make a Few Billion Dollars, renowned entrepreneur Brad Jacobs delivers a detailed playbook for mastering business success at scale. He explains how to partner with the smartest global investors, integrate acquisitions into cohesive profit engines, and build organizations where culture, compensation, and talent are perfectly aligned. How to Make a Few More Billion Dollars is both a practical how-to manual and a rich trove of insights you can apply to your own ambitions.

Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro. Provocativo, de amplias miras y divertido...

As the platform of choice for over one million businesses in over 175 countries, Shopify powers everything from small local stores to multi-million-dollar ecommerce operations. There's no question you can make it work for you. But how can you get started? In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping.

Learn the 25 keys to a great business plan, including writing the company's mission, identifying marketing opportunities, calculating appropriate financial ratios, and projecting growth rates, that will help guide your company's expansion and attract necessary funding. Business Planning is part of The New York Times Pocket MBA Series.

The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers...

An epic true story of ambition, greed and hubris that nearly brought down the British government. 'The British version of Bad Blood . . . [but] better' – The Sunday Times 'Terrific' – The Observer, Book of the Week In March 2021, an obscure financial technology company called Greensill...

Viele Marken überleben das Unternehmen, das sie groß gemacht hat. Denn nur wenige Chefs wissen, wie sie mit ihrer Marke das Überleben der Firma sichern. Ist die Marke stark und ein Prestigeobjekt, dann profitiert das Unternehmen. Gerät das Unternehmen in Schieflage, kann dieselbe Marke schnell zum Symbol des Niedergangs werden. Aber nur wenn man ihre Stärke nicht zu nutzen weiß! Interimsmanager Jörg Bürkle zeigt anhand zahlreicher Beispiele - von Weinvertrieb bis Maschinenbau -, wie Unternehmenslenker die Kraft der Marke nutzen, um die gesamte Firma wieder ins Lot zu bringen.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

While free markets have brought positive change, traditional capitalism cannot solve problems of inequality and poverty because of its view of people as solely profit-driven. In fact, humans have other drives and passions, including spiritual, social, and altruistic.

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...

A obra clássica sobre pensamento sistêmico, fundamental para a resolução de problemas de qualquer escala. Uma audição essencial para líderes, executivos e dirigentes, mas também para todos que se preocupam com o futuro da humanidade e do planeta.

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

مكننا جميعاً أن نصبح مسوّقين بارعين مما ستكتشفه في هذا الكتاب: - ۹ إستراتيجيات تسويق رابحة. - ۸ إستراتيجيات للعلامة التجارية الصورة المشتركة. - ٦ إستراتيجيات خاصة...

La vita di un imprenditore è costellata da mille sfide. Il successo di un'azienda è un percorso fatto di sacrifici e dedizione da parte di chi la guida. Eppure, nonostante tutto, a volte i risultati ottenuti non giustificano l'impegno profuso. Capita infatti che imprenditori che abbiano dedicato l'intera vita per portare il proprio progetto imprenditoriale al successo, vedano sfumare anni di lavoro per essersi concentrati sull'operatività, trascurando invece aspetti strategici e di pianificazione che rivestono un ruolo di primaria importanza nel lungo periodo.

China has become deeply integrated into the world economy. Yet, gradual marketization has facilitated the country's rise without leading to its wholesale assimilation to global neoliberalism. This book uncovers the fierce contest about economic reforms that shaped China's path.

At the heart of this comprehensive resource is a practical approach to innovation based on specific timetables, compensation structures, and financial investments. Respected thought leaders in lean startup methodologies, the authors cover successful enterprise development, development innovation labs, corporate venture arms, and acquisition and integration of startups.

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site...

Most company's change initiatives fail. Yours don't have to. If you read (or listen to) nothing else on change management, listen to these ten articles (featuring "Leading Change," by John P. Kotter). We've combed through hundreds of Harvard Business Review articles and selected the most...

Family Business Management provides an accessible overview of the core aspects of family business, with an international, practice-based perspective. Structured in four parts, the book covers key topics such as family firm goals, conflict management, human resources, strategy, financial management, family and business governance, and succession planning. A wide variety of cases and examples are used throughout the book to highlight cultural and institutional differences between family businesses in contrasting contexts.

In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.