Risultati Editore "Tantor Audio" in Salute e benessere

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Stress, anxiety, and exhaustion are all-too-common features of our crazy-paced, curveball-throwing contemporary existence, and it's sometimes hard to see how we can make it from one week to the next intact. But there's a solution to the struggle: resilience! In Resilience for Dummies, Dr. Eva Selhub outlines the proven steps we can all take toward optimal resilience to build healthier, more purposeful, and increasingly joyful lives.

Produced in an easy-to-follow, friendly style by three heart and nutrition experts, DASH Diet for Dummies reveals how increasing fiber, vitamins, and minerals, along with reducing your sodium intake when needed, can lower your blood pressure in just two weeks.

Each time she knelt to "catch" another wriggling baby - nearly 3,000 times during her remarkable career - California midwife Peggy Vincent paid homage to the moment when pain bows to joy and the world makes way for one more. With every birth, she encounters another woman-turned-goddess: Catherine rides out her labor in a car careening down a mountain road. Sofia spends hers trying to keep her hyper doctor-father from burning down the house. Susannah gives birth so quietly that neither husband nor midwife notice until there's a baby in the room.

The pain you suffer from fibromyalgia syndrome (FMS) is not in your imagination. FMS is a real medical problem that can be as debilitating and demoralizing as it is mysterious. Fibromyalgia for Dummies, 2nd Edition, brings you the latest scientific findings on the symptoms and causes of this disease and guides you toward proven, practical steps you can take to reduce or eliminate FMS-related pain.

Nutrition scientist and gastronome Dr. P. K. Newby provides a sweeping overview of the many interrelationships between humans, land, and food. Newby examines topics including key nutrition concepts behind good eating; the technology, biology, and psychology of food choices; how diet affects our health and environment; and evidence-based tips for creating lasting behavior change. At the same time, Newby debunks popular myths and food folklore, challenging listeners to "learn, unlearn, and relearn" the fundamentals of nutrition at the heart of a health-giving diet.

Intertwined with being overweight, prediabetes can lead to full-blown diabetes and its many associated and debilitating health problems. In Stop Prediabetes Now, you'll discover all-new, all-natural solutions for preventing or reversing prediabetes by improving your eating habits, taking advantage of nutritional supplements, and becoming more physically fit. Complete with meal plans and simple recipes, this proven four-week program will help put you on track to live a longer, healthier, more active life.

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.

At first, the job as clinical director at Alcor Life Extension Foundation was an exciting change for veteran paramedic Larry Johnson: a well-funded research facility pushing the limits of modern biotech. But as he gained the trust of his eccentric coworkers and was promoted to acting COO, Larry was thrust into a nightmare world of scandalous controversy, gruesome practices, and deadly secrets.

In this book Steven Epstein analyzes the rise, proliferation, uptake, and sprawling consequences of sexual health activities, offering critical tools to assess those consequences, expand capacities for collective decision making, and identify pathways that promote social justice.

Dr. Kenneth Clark visited rundown and under-resourced segregated schools across America, presenting Black children with two dolls: a white one with hair painted yellow and a brown one with hair painted black. The psychological experiment Kenneth developed with his wife, Mamie, designed to measure how segregation affected Black children's perception of themselves and other Black people, was enlightening—and horrifying.

COVID-19 is the biggest public health and economic disaster of our time. It has posed the same threat across the globe, yet countries have responded very differently and some have clearly fared much better than others. Peter Baldwin uncovers the reasons why in this definitive account of the global politics of pandemic. He shows that how nations responded depended above all on the political tools available—how firmly could the authorities order citizens' lives and how willingly would they be obeyed? 

Known as Mother Nature's "nectar of the gods," honey was praised for its healing powers as far back as 5,000 years ago by Egyptians.

We live in a world that is always on, where everyone is always connected. But we feel increasingly disconnected. Why? The answer lies in our brains. Carl D. Marci, MD, a leading expert on social and consumer neuroscience, reviews the mounting evidence that overuse of smart phones and social media is rewiring our brains, resulting in a losing deal: we are neglecting the relationships that sustain us and keep us healthy in favor of weaker and more ephemeral ties. Rewired provides scientifically supported solutions for everyone who wants to restore their tech-life balance. 

One hundred years after a milestone medical discovery, Insulin: The Crooked Timber tells the story of how insulin was transformed from what one clinician called "thick brown muck" into the very first drug to be produced using genetic engineering, one which would earn the founders of the US biotech company Genentech a small fortune. Taking the listener on a fascinating journey, starting with the discovery of insulin in the 1920s through to the present day, the book reveals a story of monstrous egos, toxic career rivalries, and a few unsung heroes.

Death is simply one more aspect of being a human being, but in our culture, we've made it a taboo. As a result, most of us walk through life with conscious or unconscious fears that prevent us from experiencing true contentment. Embracing the End of Life invites you to lean into your beliefs and questions about death and dying, helping you release tense or fearful energy and awaken to a more vital life now.

There's no escaping it - we live in a digital world. We work, play, socialize, and learn online, and the internet provides many amazing opportunities. Unfortunately, because of our basic biology, we're all susceptible to overuse and addiction to screens. Video games, social media, porn, and even scrolling online, taps into that pleasurable dopamine reward system. So, when is it time to log off or put the phone down and get help? 

From foraging and hunting for food to (more recently) finding solace and peace in a beautiful vista, humans have long interacted with the natural world. Though a connection to nature runs deep in our DNA, however, people of the modern age are indoors almost 93 percent of the day. With that said, there is a growing evidence suggests that the natural world promotes mental and physical well-being, including stress relief, improved mood, and neurological benefits. 

Shaken Brain offers expert advice and urgently needed answers. Elizabeth Sandel, MD, is a board-certified physician who has spent more than three decades treating patients with traumatic brain injuries, training clinicians, and conducting research. Here she explains the scientific evidence for what happens to the brain and body after a concussion. And she shares stories from a diverse group of patients, educating listeners on prevention, diagnosis, and treatment. 

 I Love You, More offers insight into the various perspectives and experiences of family members who have dealt with the harrowing disease of addiction. The goal of this quick, accessible book is to be the conduit that allows you to enter the body and mind of a substance abuser and their family, to see the world through their eyes as they navigate their way through one of the most heart-breaking and gut-wrenching hardships they will ever face.