Titoli in Denaro e finanza

Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.

Your business might be humming along fine, or it might be struggling to stay afloat. Either way, you know that your company has a lot more potential than the results show. What if you had a quick, effective way to ramp up productivity, morale, and your bottom line - a process you could begin right now, a strategy that would immediately start to improve broken functions without disrupting the parts of your business that don't need fixing?

According to McCloskey, our modern world was not the product of new markets and innovations but rather the result of shifting opinions about them. An utterly fascinating sequel to her critically acclaimed book The Bourgeois Virtues, Bourgeois Dignity is a feast of intellectual riches from one of our most spirited and ambitious historians - a work that will forever change our understanding of how the power of persuasion shapes our economic lives.

8 modi per trasformare radicalmente il lavoro: Kopernicana porta in Italia Corporate Rebels, il libro che trasformerà il nostro modo di lavorare.In ogni puntata Pim de Morree e Francesco Frugiuele ci accompagnano alla scoperta dei trend che i Corporate Rebels hanno catturato in anni di ricerca sul campo, intervistando imprenditori e manager pioneristici e ribelli.

Drawing in part on his own experiences, including with policymakers and world leaders, Kenneth Rogoff animates the remarkable postwar run of the dollar—how it beat out the Japanese yen, the Soviet ruble, and the euro—and the challenges it faces today from crypto and the Chinese yuan, the end of reliably low inflation and interest rates, political instability, and the fracturing of the dollar bloc.

The world-leading economist envisions a 'common good compass' to help navigate our economies in a radically different direction - one that works for everyone Our economic system is broken. The climate crisis is accelerating. Inequality is deepening. Public trust is crumbling. Wealth concentrates...

With high stock and bond prices and the rising cost of housing, the post-subprime boom may well turn out to be another illustration of Shiller's influential argument that psychologically driven volatility is an inherent characteristic of all asset markets. In other words, Irrational Exuberance is as relevant as ever. Previous editions covered the stock and housing markets - and famously predicted their crashes. This edition expands its coverage to include the bond market, so that the book now addresses all of the major investment markets. 

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.  

As the stock market crash of 1929 plunged the world into turmoil, two men emerged with competing claims on how to restore the balance to economies gone awry. John Maynard Keynes, the mercurial Cambridge economist, believed that government had a duty to spend when others would not. He met his opposite in a little-known Austrian economics professor, Friedrich Hayek, who considered attempts to intervene both pointless and potentially dangerous.

From Larry Swedroe, the author of the best-selling series of The Only Guide investment books, with Kevin Grogan and Tiya Lim, comes a step-by-step handbook that shows you how to develop a winning personal investment strategy and reveals what it takes to make that strategy part of your overall financial plan. The Only Guide You'll Ever Need for the Right Financial Plan focuses on the "art" of investing and gives you the information you need to create a strategy that is tailor-made for your particular situation. 

As recently as a generation or two ago, the lack of financial ability wasn't a handicap for the average person. But in today's world - where most of us have been forced to manage our own investment and retirement portfolios - it has become essential to understand the finer points of our financial life.While the meltdown of 2008 - 2009 has compounded the complexity of the investment landscape, timeless investment principles can help you navigate even the toughest investment terrain.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Asset allocation is the key to investing performance. Unfortunately, no single approach works perfectly - developing the right balance requires a clear-eyed look at the many models available to you, various investing methodologies, and your or your client's level of risk tolerance. And that's where this important guide comes in. Written by a leading allocation expert from T. Rowe Price, Beyond Diversification provides the knowledge, insights, and approaches you need to make the best allocation decisions for your goals.

From the sprawling barricadas of Lima to the garbage hills of Manila, urbanization has been disconnected from industrialization, even economic growth. Davis portrays a vast humanity warehoused in shantytowns and exiled from the formal world economy. He argues that the rise of this informal urban proletariat is a wholly original development unforeseen by either classical Marxism or neoliberal theory. Are the great slums, as a terrified Victorian middle class once imagined, volcanoes waiting to erupt?

As each new generation of entrepreneurs emerges, there is a renewed interest in how venture capital deals come together. Yet there really is no definitive guide to venture capital deals. Nobody understands this better than authors Brad Feld and Jason Mendelson. For more than seventeen years, they've been involved in hundreds of venture capital financings, and now, with Venture Deals, they share their experiences in this field with you.

In Outperform, authors John Baschab and Jon Piot have written an approachable, pragmatic guide for individual investors who want to understand the proven investment strategies of large academic endowments and enhance the performance of their portfolios. It provides a unique look into the world of endowment investing through extensive and exclusive interviews with current and former Chief Investment Officers of leading endowments at both public and private universities.

In this combative, controversial book, Terry Eagleton takes issue with the prejudice that Marxism is dead and done with. Taking 10 of the most common objections to Marxism - that it leads to political tyranny, that it reduces everything to the economic, that it is a form of historical determinism, and so on - he demonstrates in each case what a woeful travesty of Marx's own thought these assumptions are.

From the author of the Pulitzer Prize-winning Lords of Finance comes a brilliant account of the earliest truly global financial calamity. On Friday, 9 May 1873 the Vienna stock market collapsed. Four months later Wall Street was in trouble. Elsewhere, as panic selling spread across financial...

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

Every trader is an entrepreneur. And just as a new business must capitalize upon the strengths of its founders, a career in the markets crucially hinges upon the assets - personal and monetary - of the trader. As an active trader and a coach of traders in hedge funds, proprietary trading groups, and investment bank settings, author Brett Steenbarger has helped others see the personal assets they have possessed all along: those that can pay a lifetime of dividends.