Risultati letto da "Graham Rowat" in Tutte le categorie

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Leadership selection isn't the methodical, objective process we imagine. Decisions aren't made by robotic executives ticking boxes for attributes like strategic fit, core competencies, or cultural alignment. Instead, the process is deeply personal, emotional, and often unpredictable. If you think it's purely merit-based, you're not CEO ready. But don't worry, Mark Thompson and Byron Loflin have coached thousands of candidates through the process and have seen it all—they know what it takes to become truly CEO ready and they're sharing it here.

Renowned consultant and author Peter Block delivers the latest and fourth edition of his bestselling Flawless Consulting, an intuitive and insightful step-by-step guide to the five phases of effective consulting. The book offers a deep exploration of the skills, tools, and behaviors required to successfully influence others. You'll see exactly what you need to say and do to help others achieve their goals, whether you are an internal or external consultant or anyone in a leadership position who wants to build effective partnerships in business, healthcare, education, or community work.

The world is changing dramatically, and it's easy to be alarmed and lose focus of what matters most. Don't fall into that trap! Build leadership skills, boost productivity, and learn and apply the time-tested principles of The 7 Habits of Highly Effective People.

In the beginning was the Big Bang: an unimaginably hot fire almost fourteen billion years ago in which the first elements were forged. The physical theory of the hot nascent universe—the Big Bang—was one of the most consequential developments in twentieth-century science. And yet it leaves many questions unanswered: Why is the universe so big? Why is it so old? What is the origin of structure in the cosmos? In An Infinity of Worlds, physicist Will Kinney explains a more recent theory that may hold the answers to these questions and even explain the ultimate origins of the universe.

The Employee Experience helps organizations attract and retain top talent, and reveals the secrets for building a deeply engaged workforce. With insights into the dynamics of trust and mutual expectations, this book proves that before you can deliver a transcendent customer experience (CX), you must first build a superlative employee experience (EX). It's not about perks. It's not about creating a worker's utopia, and it doesn't mean that work must be easy; employees are responsible for managing expectations and meeting the organization's requirements

Growing a business in the twenty-first century has become a capital intensive and data-driven team sport. In Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. You'll understand what it takes to successfully transition to the new system of growth without killing your existing business. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

New Orleans - the Big Easy, the birthplace of jazz, home of Cafe du Monde, and what some call the most haunted city in America. Beneath the indulgence and revelry of the Crescent City lies a long history of the dark and mysterious. From the famous "Queen of Voodoo," Marie Laveau, who is said to haunt the site of her grave, to the wicked LaLauries, whose true natures were hidden behind elegance and the trappings of high society, New Orleans is filled with spirits of all kinds. Some of the ghosts in these stories have sordid and scandalous histories, while others are friendly specters.

Discover the secrets of written persuasion!

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

Do you struggle with your personal finances? Do you spend (or save) too much? Do you struggle with your money relationships and communicating about money issues with your children, parents, or spouse? Money Mammoth offers you a fresh and effective approach to managing your money. Incorporating lessons from psychology, behavioral economics, and financial planning, the distinguished authors lay out a step-by-step plan to understanding your financial behaviors and changing them for the better.

Stock investing is more prevalent than ever, whether directly or indirectly through brokerage accounts, exchange-traded funds (ETFs), mutual funds, or retirement plans. Despite this, the vast majority of individual investors have no training on how to pick stocks. And, until now, there hasn't been a truly accessible, easy-to-understand resource available to help them. The Little Book of Investing Like the Pros was written to fill this void.

The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar for Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar for Dummies, 2nd Edition is a reference you can count on.

The recipient of the Journey Prize and Edna Staebler Award, Heather Birrell made a splash in the literary world with her first collection, I Know You Are But What Am I? In Mad Hope, Birrell employs her keen insight into the human condition to present tales featuring a complex array of characters, including a gay man caring for a friend and a science teacher faced with a shocking request.

Brought to you by Penguin. The ultimate guide to writing a great screenplay and building a screenwriting career—from the creators of the "highly influential" (Vulture) hit podcast Scriptnotes. With decades of Hollywood experience, John August and Craig Mazin know what it takes to write a...

NATIONAL BESTSELLER The ultimate guide to writing a great screenplay and building a screenwriting career, from the creators of the hit podcast Scriptnotes—featuring contributions from film and TV legends Christopher Nolan, Greta Gerwig, Michael Schur, Rian Johnson, Aline Brosh McKenna...

Life as a lonely prospector is over, but many problems remain. An insurmountable obstacle has arisen on the way to the big world—and now Alex must save his team from a trap in which even veterans of the Other Side are dying.

Meet Daniel Sullivan, a man with a complicated life. A New Yorker living in the wilds of Ireland, he has children he never sees in California; a father he loathes in Brooklyn; and a wife, Claudette, who is a reclusive ex-film star given to shooting at anyone who ventures up their driveway. He is also about to find out something about a woman he lost touch with 20 years ago, and this discovery will send him off course, far away from wife and home. Will his love for Claudette be enough to bring him back?

2021: As the centennial of one of the nation's worst race massacres approached, citizens of Tulsa faced the prospect with hope and dread. Hope that the anniversary would show Tulsa had changed since that day, when a white mob left the city's thriving African American Greenwood neighborhood a smoldering ruin. Dread that Tulsa's faults would be exposed as never before, its racism reinforced rather than mitigated. The anniversary was even more fraught than expected.

In the tradition of Napoleon Hill’s Think and Grow Rich, Wealth Made Easy offers incisive, actionable advice with every flip of the page. Supplemented with useful sidebars and inspirational quotes, this audiobook is your step-by-step guide to achieving everlasting abundance—directly from the minds of those who have already accomplished this feat.