Risultati letto da "Graham Rowat" in Tutte le categorie

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Meet Daniel Sullivan, a man with a complicated life. A New Yorker living in the wilds of Ireland, he has children he never sees in California; a father he loathes in Brooklyn; and a wife, Claudette, who is a reclusive ex-film star given to shooting at anyone who ventures up their driveway. He is also about to find out something about a woman he lost touch with 20 years ago, and this discovery will send him off course, far away from wife and home. Will his love for Claudette be enough to bring him back?

This audiobook is expressively for entrepreneurs and business owners who wear many hats - those who can't resist piling more responsibility onto his own shoulders, who has more great ideas than time and resources to take advantage of them, who runs (not walks) through each day. Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.

Anxiety has many faces. There's more than a dozen recognized categories of anxiety, but they all have one thing in common—they all get in the way of living your life. Written by psychologist and anxiety expert David A. Clark, this essential guide offers targeted, proven solutions to take charge of your anxiety—and your life. This is What Anxiety Looks Like dives right into relatable case studies, using a story-based approach to help you overcome the thirteen most common causes of anxiety, so you can live with less worry and fear.

History is full of sensational financial frauds and scams. Enron was forced to declare bankruptcy after allegations of massive accounting fraud, wiping out $78 billion in stock market value. Bernie Madoff, the largest individual fraudster in history, built a $65 billion Ponzi scheme that ultimately resulted in his being sentenced to 150 years in prison. People from all walks of life have been scammed out of their money.

The world is changing dramatically, and it's easy to be alarmed and lose focus of what matters most. Don't fall into that trap! Build leadership skills, boost productivity, and learn and apply the time-tested principles of The 7 Habits of Highly Effective People. 

Dan S. Kennedy, joined by coauthor Ben Glass, delivers a fresh take on preserving your most underappreciated and valuable asset, time! With new material addressing social media addiction and time consumption, you'll learn to redefine the saying, "time is money."

The title of this audiobook, Can I See Your Hands, refers to one of the key outcomes of this audiobook - being able to tell whether or not people want to cause us harm. To put it very simply, if you can see someone's hands and they are not concealing them, holding a weapon or positioning to strike you, one's levels of trust and confidence can increase. This simple example can serve as a reminder to all of us in many of the complex moments we have to deal with, and difficult decisions we have to make, in everyday life.

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.

What happens in our brains to make us feel fear, love, hate, anger, joy? Do we control our emotions, or do they control us? Do animals have emotions? How can traumatic experiences in early childhood influence adult behavior, even though we have no conscious memory of them? In The Emotional Brain, Joseph LeDoux investigates the origins of human emotions and explains that many exist as part of complex neural systems that evolved to enable us to survive.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Across Latin America, from the plains of Mexico to the jungles of Paraguay, live a cloistered Germanic people. For nearly a century, they have kept their doors and their minds closed, separating their communities from a secular world they view as sinful. In this memoir of an eight-month, 45,000-kilometre motorcycle journey across the Americas, Mennonite writer Cameron Dueck searches for common ground within his cultural diaspora.

If you are shy or socially anxious, you may dread going to parties, speaking in front of crowds or people you don't know, going to job interviews, and other critical life situations. You aren't alone. In fact, studies show that millions of people suffer from a social anxiety disorder. Unfortunately, you can't hide from some social situations. But you don't have to go on suffering. The good news is there are proven-effective techniques you can start using right away to help ease your anxiety or shyness and start living the life you were meant to live.

This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift. 

When the Great War broke out in August 1914, Thomas Mann, like so many people on both sides of the conflict, was exhilarated. Finally, the era of decadence that he had anatomized in Death in Venice had come to an end; finally, there was a cause worth fighting and even dying for, or, at least when it came to Mann himself, writing about. Mann immediately picked up his pen to compose a paean to the German cause. Soon after, his elder brother and lifelong rival, the novelist Heinrich Mann, responded with a no less determined denunciation. 

The conflict between skilled mercenaries and the trapped group of prospectors has been getting worse. New monsters have also been arriving in the anomalous zone. Some of them have even managed to get over to Earth. Their abilities have been increasing so much that they will soon be able to devour humans and mercenaries alike and nothing will stop them becoming kings of the Other Side. If that happens, Earth will lose its chance to stay isolated from other worlds. Survival is possible if unique skills can be developed. It's a risk worth taking but the prospectors are running out of time.

In the beginning was the Big Bang: an unimaginably hot fire almost fourteen billion years ago in which the first elements were forged. The physical theory of the hot nascent universe—the Big Bang—was one of the most consequential developments in twentieth-century science. And yet it leaves many questions unanswered: Why is the universe so big? Why is it so old? What is the origin of structure in the cosmos? In An Infinity of Worlds, physicist Will Kinney explains a more recent theory that may hold the answers to these questions and even explain the ultimate origins of the universe.

Alex leads the group in search of a human camp in the center of the valley. Everyone has their wits about them as they all know one false step could be fatal. Until now, their main enemies have been monsters and the Storm, but the Other Side has attracted plenty of attention from elsewhere and now it's not just creatures who the group have to look out for. A band of mercenaries is heading their way....

First Lieutenant Mike Sandhurst led an elite infantry platoon on a rescue mission to Tycho-3. Wearing state-of-the-art ATLAS powered armor, Sandhurst's unit faced down a relentless, wasp-like enemy who tore through them and left Sandhurst for dead.

On the eve of her wedding, Emily, a top Hollywood agent, is devastated to learn that her CEO fiancé is a serial cheater. Refusing to follow her instincts, she goes ahead with the marriage in order to preserve her hard-earned membership in the one percent. A master maneuverer, Emily is confident that she can outsmart her husband, clean up his messes, while enjoying the fabulous fruits of high-powered coupledom. When her husband embarks on an audacious affair with his volatile young receptionist, Emily’s savvy is put to the test.