Risultati Editore "Blackstone Audio, Inc." in Affari e carriera

Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. No need to waste emotions, time, and money when a crisis hits: you can get a good night's sleep!

To succeed in business today, you must be strong, smart, competitive, resilient, tenacious, and fearless. If you want to be heard at work, you must speak up. If you want to drive change, you need an action plan. If you want to keep your job in an increasingly competitive world, you must show on a daily basis how you add value to your company. In short, if you want to succeed, you need good, old-fashioned backbone.

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.

Whether you are moving up, moving on, or just starting out, America's top career coach, Robin Ryan, offers proven, easy-to-learn techniques for mastering the job interview and landing the job of your dreams. This brief, compact book, newly updated in 2008, is packed with useful tips such as: how to establish a career identity or personal brand in the opening minutes of an interview using the 60 Second Sell¿, answers to more than 100 of the toughest interview questions.

Drawing on his decades of experience working with small-business owners, Michael Gerber adds to his mega-selling E-Myth series with The E-Myth Attorney, a one-of-a-kind system for transforming an attorney’s practice into a business positioned for long-term growth.

By drawing on his decades of experience working with small-business owners, Michael Gerber is adding to his mega-selling E-Myth series with The E-Myth Accountant. This installment provides a one-of-a-kind system for transforming an accountant’s practice into a business positioned for long-term growth.

"Ideas are the greatest and most crucially practical power on earth," wrote Ayn Rand. In the title essay of this collection, Leonard Peikoff applies this principle to the world of business. He shows that certain philosophic ideas, such as reason, egoism, and individualism, are needed to defend and protect the freedom of businessmen, while the opposite ideas, such as mysticism, altruism, and collectivism (which dominate our universities), destroy that freedom.

This is a collection of Walter Williams’ essays, drawn from his syndicated column. Williams writes with brilliant clarity––and he doesn’t mince words. He destroys a number of prevailing myths, such as economic and social disparities being the result of racism and economic sanctions punishing the South African blacks more that the whites. Williams explains why the nature of congressmen is not to act in the national interest and shows how government regulations hinder rather than help the disadvantaged.

For every corporate commander, business strategist, and market planner, Corporate Combat presents an insightful, realistic view of how competitions are won and lost - on both the military and business battlefields. In the often zero-sum contest for market share, it demonstrates how the principles of war are not only valid, but also wisely applied for greater gain.

We all know what is healthy to think and what is not, much like we know that eating an apple is better than gorging on donuts. But once we start thinking anxious thoughts, it is tough to move from disaster to reality. Our brain can ruin our day. The road map to happiness can be found in Freeing Yourself from Anxiety. Unlike most guides, Dr. Tamar Chansky’s book explains that the solution is not positive thinking but possible thinking. Armed with her strategies, listeners can achieve accurate perceptions of their lives that can liberate them from fear and perfectionism.

Mark Twain has said, "The two most important days of your life are the day you are born and the day you find out why!" This motivational audio seminar offers tools designed to help you discover, develop, and dive into what you are uniquely created, crafted, and called to accomplish in life.

Contagious Optimism is an uplifting book of stories and parables about amazing life turnarounds. A compendium of encouragement, it includes advice and guidance from business leaders, visionaries, and just plain folk. Nowadays, many people have lost confidence in themselves and the world around them due to personal hardship as well as economic and political uncertainty worldwide. Contagious Optimism offers listeners the possibility to look for and find silver linings. This is pure inspiration that will lift hearts, open minds, and create a movement of pass-it-on hope and happiness.

Whether your presentations are one-on-one or to thousands, Tony Jeary covers everything speakers need to positively inspire any autience.

From watching his colleague get shot in the testicles by a jealous producer to running Hollywood's most successful television studio, Harris Katleman had a front row seat in the development of the television industry. Through a number of hilarious accounts, Harris Katleman shares his journey from office boy to talent agent to television producer, and finally to studio head at both MGM and 20th Century Fox. Along the way, we meet industry giants including Rupert Murdoch, Bob Iger, Barry Diller, Marvin Davis, Kirk Kerkorian, Mark Goodson, and Lew Wasserman.

Since 1946, Henry Hazlitt's best-selling Economics in One Lesson has popularized the belief that economics can be boiled down to one simple lesson: market prices represent the true cost of everything. But one-lesson economics tells only half the story. It can explain why markets often work so well, but it can't explain why they often fail so badly - or what we should do when they stumble. In Economics in Two Lessons, John Quiggin teaches both lessons, offering a masterful introduction to the key ideas behind the successes - and failures - of free markets.

This super-practical guide to personal success is packed with no-nonsense tips that will get anyone where they want to be in business and in life.

W. Edwards Deming details the system of transformation that underlies the "14 Points for Management" presented in Out of the Crisis. The "Deming System of Profound Knowledge", as it is called, consists of four parts: appreciation for a system, knowledge about variation, theory of knowledge, and psychology. Describing the prevailing management style as a prison, Deming describes how applying the System of Profound Knowledge increases productivity, quality, and people's joy in work and joy in learning.

Fears can keep us from reaching for our dreams and desires. But, we have a God much bigger than our fears - one who promises us a more abundant life. We just need to trust. The key to indie business success is in your faith, God's promises, and who God made you to be. Mix in a few unique business development success principles, and you have all you need for finding more business, more faith, and more of the life you desire. Unselling isn't just about "not selling"; it's about so much more. Here, you'll learn what an unselling life looks like and how to achieve it for yourself.

The most extensive account yet of the lives of cybercriminals and the vast international industry they have created, deeply sourced and based on field research in the world's technology-crime hot spots.