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Far from a simple overview of the basics, Corporate Combat details in more than 25 parallel military and corporate case histories such fundamental concepts as: Offense; Defense; Economy of Force; Surprise; Unity of Command; Simplicity; Security; Maneuvers; Objective; and Mass. Moreover, the specific obstacles encountered and the strategies and tactics used to overcome them in the case histories are carefully analyzed.
For every corporate commander, business strategist, and market planner, Corporate Combat presents an insightful, realistic view of how competitions are won and lost - on both the military and business battlefields. In the often zero-sum contest for market share, it demonstrates how the principles of war are not only valid, but also wisely applied for greater gain.
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A Must Read for Any Corporate Executive
Corporate Combat: The Application of Military Principles to Business Competition, portrays how the principles of war and lessons of military combat can make the difference for executives faced with corporate challenges. Corporate Combat delivers an Ivy League and War College type education on strategy and tactics for organizational design, planning, and execution. The tactics are timeless and have appeared to have worked in days of the Samurai as they do in contemporary business settings. The author succinctly delivers his message, something I know is greatly appreciated given the contemporary demands thrust upon most executives. I highly recommend this book to any business executive in addition to any party involved in a conflict of any kind.