Titoli in Affari e carriera

Penguin presents the audiobook edition of Bullshit Jobs by David Graeber, read by Christopher Ragland. Be honest: if your job didn't exist, would anybody miss it? Have you ever wondered why not? Up to 40% of us secretly believe our jobs probably aren't necessary. In other words: they are...

Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....

A proven strategy for dominating markets developed over 15 years, Tuned In reveals the "secrets" that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators" - great products or services that people buy without thinking because they solve the problems they have and make their lives better.

With a new foreword by Ken Blanchard The original, bestselling blockbuster which has transformed businesses world wide. The blockbuster number one international bestselling phenomenon is back … not that it ever really went away. This easily-read story quickly demonstrates three very practical...

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others.

The Shibumi Strategy is a little book about a big breakthrough. It tells the story of a hardworking family man who finds himself in crisis when his company closes. Through his struggle, and guidance from unlikely sources, he learns subtle lessons in the form of "personal zen" principles, coming to understand that it is often the involuntary challenge, the setbacks, that harbor the power to transform. When approached as an opportunity - no easy task when simple survival is the first order of business - unforeseen trials can sometimes result in an altogether new lease on life.

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached...

Soft skills are the personal qualities that make you a great communicator, problem solver, and leader on the job—and in your personal life. Soft Skills For Dummies helps you hone in on the traits you already have—or fine tune the ones that may need some extra attention—to market yourself as a workplace leader who's in touch with what today's employers are looking for: people who can lead and inspire through interpersonal communication, cultural awareness, time management, teamwork, critical thinking, and problem solving.

Aquí, el autor cuestiona al audio-lector: ¿Si ahora mismo, tu existencia terminara de forma accidental y pudieras ver en una película todo lo que has vivido..., cómo te gustaría que fuera esa película? Y, mirando hacia atrás lanza una pregunta que existe desde el principio de la humanidad: ¿Qué hay después de la muerte? En este audiolibro te comparte muchas buenas razones para disfrutar la vida y te advierte: "Si no sabes adónde vas, puedes acabar en cualquier parte".

Growing numbers of Americans are doing work that they care about and enjoy. But they're frustrated by stagnant wages, shrinking health coverage, shaky pension plans, and company polices that make it more difficult for them to do their jobs well. Corporate executives may be becoming less loyal to their employees, but those same employees still want to be loyal to their company.

Too many companies are managed not by leaders but by mere role players and faceless bureaucrats. What would it take to replace these empty suits with real leaders - men and women who are confident in who they are and who truly inspire people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don't become great by aspiring to a list of universal character traits. Rather, effective leaders are authentic: They deploy individual strengths to engage followers' hearts, minds, and souls.  

A WALL STREET JOURNAL BESTSELLER "If you’re in any kind of leadership role—whether at a company, a non-profit, or somewhere else—there’s a lot you can learn here."—Bill Gates, Gates Notes How could General Electric—perhaps America’s most iconic corporation—suffer such a swift and...

This new edition of a classic, best-selling guide addresses the soft project management skills that are so essential to successful project, program, and portfolio management. Mastering leadership, negotiation, conflict resolution, change management, and organizational politics has always been key to project manager success. This book demonstrates the why and how of creatively applying soft project management skills in these areas and shows how to develop, adjust, and hone these skills given the forces and trends in today’s business world.

Antifragile is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, The Black Swan, and...

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key...

Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z. Being successful musicians was simply never enough for the three kings of hip-hop. Diddy, Dr. Dre, and...

“One of the best investing books ever written.” —Charlie Munger From an award-winning financial journalist, a fresh and insightful book that draws on interviews with more than forty of the world’s super-investors to demonstrate that the keys to building wealth also apply to everyday life...

Das bahnbrechende Werk vom Autor der Weltbestseller "The Pumpkin Plan" und "The Toilet Paper Entrepreneur" Mike Michalowicz. Entgegen der herrschenden Meinung sind Unternehmer nicht per se reich. Mike Michalowicz stellt fest, dass viele Unternehmen eher unrentabel sind und viele Selbständige selbst und ständig arbeiten - und so, dass sie kaum davon leben können. Die konventionelle Buchhaltung verwendet die logische (wenn auch fehlerhafte) Formel: Umsatz - Aufwand = Gewinn. Das Problem ist, dass Unternehmen von Menschen geführt werden und Menschen nicht immer logisch sind.

Multilevel or network marketing is a legitimate business that's been booming, and it is a great source of income. The steady growth rate of direct selling these past years suggest that this is a well-accepted business model globally. This audiobook will teach you all the information you need to know about online network and multilevel marketing. You will discover what sets it apart from other marketing models and how it can help you earn life-changing income.