Titoli in Affari e carriera

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller...

INSTANT NEW YORK TIMES BESTSELLER “I have always said that your mind is the most powerful weapon. Oz has learned to master it and is now sharing his tools to help you do the same.” —David Goggins “Oz gets right to the point: Success starts with understanding people. Read Your Mind...

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution. 

"Si rimane straccivendoli fin tanto che se ne conservi la mentalità". Perché vivere una vita da subordinati? Se sei un vero uomo, non andare in giro a comportarti, parlare e agire da accattone. È soltanto col pensare in termini di prosperità e abbondanza, che una vita abbondante e prospera potrà esser realizzata. Porsi dei limiti è un peccato capitale. La prosperità è un fiume che fluisce solo attraverso canali aperti e ben curati.

Vuoi promuovere i tuoi prodotti / servizi tramite i Social Network? Vuoi costruirti un futuro nel digitale? Vuoi acquisire nuovi clienti sfruttando i Social? È il momento di dire addio alle agenzie di marketing che non portano nessun risultato! Il mondo dei social è in continuo cambiamento, pertanto è fondamentale formarsi con materiale aggiornato. In questo audiolibro, il primo del 2021, scoprirai tutte le tecniche per ottenere i migliori risultati. Tutte le strategie contenute in questo audiolibro sono riferite all'anno 2021 e sono in continuo aggiornamento!

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from...

If you have ever dreamed of a better life, Unlimited Power from #1 New York Times bestseller Tony Robbins shows you how to achieve the extraordinary quality of life you desire and deserve, and how to master your personal and professional life. Anthony Robbins calls it the new science of personal...

Do you want to get ahead in life? Climb the ladder to success? Master networker Keith Ferrazzi says the secret is in reaching out to others. As he discovered early in life, what distinguishes highly successful people is the way they use the power of relationships—so that everyone wins. Never Eat Alone: Expanded and Updated lays out the steps and mindset Ferrazzi uses to connect with thousands of colleagues, friends and associates: people he has helped and who have helped him. 

Expanded, updated, and more relevant than ever, this bestselling business classic by two internationally renowned management analysts describes a business system for the twenty-first century. Expanded, updated, and more relevant than ever, this bestselling business classic by two internationally...

Chiedi e ti sarà dato, ma chiedi con la convinzione di aver già ricevuto - e con la gratitudine nel cuore le tue preghiere saranno ascoltate!

Winner of the FT and Schroders Business Book of the Year Award Named a Best Book of 2025 by The Economist “Framed as a biography of Jensen Huang, the only CEO Nvidia has ever had, the book is also something more interesting and revealing: a window onto the intellectual, cultural, and economic...

Brought to you by Penguin. Consumer AI has arrived. And with it, inescapable upheaval as we grapple with what it means for our jobs, lives and the future of humanity. Cutting through the noise of AI evangelists and AI doom-mongers, Wharton professor Ethan Mollick has become one of the most...

Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD...

Factfulness: The stress-reducing habit of carrying only opinions for which you have strong supporting facts. When asked simple questions about global trends - why the world's population is increasing; how many young women go to school; how many of us live in poverty - we systematically get the answers wrong. So wrong that a chimpanzee choosing answers at random will consistently outguess journalists, Nobel laureates, and investment bankers.

Updated for today’s readers, Dale Carnegie’s timeless bestseller How to Win Friends and Influence People is a classic that has improved and transformed the professional and personal and lives of millions. One of the best-known motivational guides in history, Dale Carnegie’s groundbreaking...

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

In questo straordinario percorso, Carlo Lesma ha creato un concentrato di formazione che racchiude le strategie quotidiane essenziali per migliorare ogni aspetto della vita. Liberarsi dal passato", "Il potere delle parole", "Il successo", "L'equilibrio interiore", "Il talento", "Le buone abitudini", sono solo alcuni dei temi affrontati in questi audioBook innovativi, declinati in 21 volumi. Sono divisi per argomento, sono veloci e di facile comprensione.

Un manuale pronto all'uso per il tuo public speaking. Che tu sia di fronte a una sola persona o a una platea, i principi del public speaking non cambiano. La comunicazione, infatti, riguarda prima di tutto te stesso: riguarda la tua consapevolezza, la tua capacità di gestire le emozioni e trasformare il tuo mondo interiore, i tuoi valori, i tuoi contenuti in una realtà esteriore, comprensibile agli altri.

Il podcast dedicato ai pilastri fondamentali dell’investimento e della tua crescita finanziaria. In ogni episodio, Luca Lixi risponde alle domande di Valerio Russo su investimenti, banche, azioni, ETF, falsi miti e tutto ciò che ruota attorno al mondo dei soldi, partendo dai princìpi dei più grandi investitori di tutti i tempi e dei migliori libri di finanza personale.