Most founders have no idea whether their brand shows up when a buyer asks ChatGPT or Perplexity about their category. There is no ranking report for it. TS is building the measurement layer for exactly that.

In this episode he walks through acquiring Verified DR off a cold DM on X, growing it past 1,000 users and roughly $3,000 in monthly revenue, and launching Prompt Radar as a second brand on the identical codebase for the Dutch and European market. He explains why his ad conversions were terrible until he realized the store name did not match what he was selling, why he killed subscriptions for 90-day packages with a results guarantee, and how AI visibility is a far more engineerable problem than classic SEO.

Also covered: the difference between DR and TrustDR, why sentiment beats keywords for AI recommendations, the free-scan funnel he runs through printed direct mail, and the one metric he now optimizes his entire product around.

Guest offer: 20% off for listeners.