Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life.

Timestamps

[00:00] The decision that changed everything

[02:00] Realising clients don’t run your diary

[04:00] Learning to say no to evenings and weekends

[06:00] Why one-off sessions often cost more than they give

[08:00] Shiny objects vs school-hours reality

[10:00] Designing your week around energy, not demand

[12:00] Proof it’s possible, even with very limited time

This episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life.

A school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice.

Choose one boundary this week that protects your time, and hold it with confidence.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business.

Timestamps

[00:01:00] Lorraine’s background and burnout

[00:03:10] Why she joined The Business of Coaching

[00:05:20] Finding her niche in HR leaders

[00:09:30] Overcoming fear of LinkedIn visibility

[00:13:10] Gratitude, confidence, and unexpected creativity

[00:16:00] How her business works today

[00:19:00] Advice for coaches earlier in the journey

This conversation is a reminder that steady growth, honest support, and aligned choices can quietly transform both a business and a life.

Choose one small, honest action this week that supports the business you actually want to build, not the one you think you should want.

Useful Links

Lorraine's website

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless but quietly stalls momentum. She breaks down what’s really happening in that split second and how it shapes the growth of your business.

Timestamps

[00:00:00] The quiet pause before action

[00:01:45] Why this isn’t a motivation problem

[00:03:10] Never pausing momentum

[00:05:20] Failure as experience, not proof

[00:06:40] The three things the pause protects you from

[00:07:50] Shortening the gap between knowing and doing

[00:09:10] The question that changes everything

This episode is for coaches who know what the next sensible step is in their business, but keep hesitating at the exact moment it matters most.

This is about recognising the moment that keeps repeating, naming what’s really happening in your body and mind, and learning how to move anyway.

Useful Links

Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

About The Practice

The Practice is my new 12-month programme for coaches who want a steady rhythm in their business – not constant reinvention. It’s designed to support you with monthly reflection, planning, and focused action, so you can stay connected to what actually moves your business forward across the year. Inside The Practice, we: review what’s really happening in your business set clear priorities for the month ahead track the right things using a simple scorecard be coached and coach other thoughtful, ambitious coaches Doors are open until 31 December. You can join at the presale founder rate of £600 + VAT for the full year – just £50 per month. If you join now, I’ll also be posting you a welcome gift ahead of our January start. 👉 Find out more and join The...

In this New Year’s Day episode, Joanna Lott invites listeners to think beyond goals and focus on identity. She explores how lasting change comes from who you choose to be when no one is watching. This is a practical, reflective episode about upgrading your habits, standards, and self-leadership as you step into 2026.

Timestamps

[00:00] Why You 2.0 starts with identity

[02:00] Habits that keep you loyal to the old version

[04:00] Naming You 1.0 without judgement

[06:00] Time, priorities, and non-negotiables

[09:00] Redesigning your mornings

[12:00] Letting go of outdated traits

[16:00] Expecting the wobble and staying the course

This episode is for coaches who want 2026 to genuinely feel different and are ready to change how they operate day to day, not just what they aim for.

You 2.0 is built through small, deliberate choices about how you use your time, lead yourself, and tolerate discomfort.

Listen with a notebook, name the version of you that ran last year, and take one clear action today that aligns with who you’re becoming.

Useful Links

Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

About The Practice

The Practice is my new 12-month programme for coaches who want a steady rhythm in their business – not constant reinvention. It’s designed to support you with monthly reflection, planning, and focused action, so you can stay connected to what actually moves your business forward across the year. Inside The Practice, we: review what’s really happening in your business set clear priorities for the month ahead track the right things using a simple scorecard be coached and coach other thoughtful, ambitious coaches Doors are open until 31...

Joanna Lott shares her sixth annual business review, recorded on the cusp of Christmas and rooted in real life rather than perfect timing. In this reflective episode, she explores what growth has truly required this year, not just in revenue, but in energy, boundaries, and emotional capacity. It’s an honest look at what it takes to build something sustainable over time.

Timestamps

[00:00] Recording anyway, consistency as identity

[03:00] Big goals, slower timelines

[06:00] Capacity, clients, and emotional load

[09:00] Why monthly reflection matters

[12:00] Community, events, and what I’m proud of

[16:00] Letting go of good ideas

[21:00] Priorities for 2026 – spaciousness

This episode is for you if you’re building a coaching business and want a grounded, honest perspective on growth, energy, and what sustainable success actually looks like over time.

After listening to the episode, take one quiet hour this week to look back on your year and decide what you no longer want to take with you into the next one.

Useful Links

Join The Practice 2026 Cohort | Early Bird Price Until 31 December

Jo's Annual Reviews

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

About The Practice

The Practice is my new 12-month programme for coaches who want a steady rhythm in their business – not constant reinvention. It’s designed to support you with monthly reflection, planning, and focused action, so you can stay connected to what actually moves your business forward across the year. Inside The Practice, we: review what’s really happening in your business set clear...

Let’s connect your income goals to real numbers and, more importantly, to the actions that truly make your coaching business work. In this episode, Joanna leads a practical, numbers-led conversation that many coaches quietly avoid. She breaks down how income goals, discovery calls, and conversion rates actually connect, giving you a clear, grounded view of what really drives momentum and sustainable growth in your business.

Timestamps

[00:00] The question most coaches avoid

[01:00] What a realistic conversion rate looks like

[02:00] Turning income goals into simple maths

[03:00] Why being busy isn’t the same as making money

[05:00] The truth your numbers are telling you

[07:00] Planning weekly call volume

[10:00] Kindness, consistency, and long-term growth

This episode is for coaches who want to grow their income with clarity rather than guesswork, and who are ready to understand what needs to happen behind the scenes to make that possible.

Turn your income goal into something real. Take ten minutes today to clarify your numbers, then choose one small action to increase your discovery calls this week.

Useful Links

Join The Practice 2026 Cohort | Early Bird Price Until 31 December

Learn about The Business of Coaching programme (The Practice Included as a Bonus)

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

About The Practice

The Practice is my new 12-month programme for coaches who want a steady rhythm in their business – not constant reinvention. It’s designed to support you with monthly reflection, planning, and focused action, so you can stay connected to what actually moves your business forward across the year. Inside The Practice, we: review what’s really happening in your business set clear priorities for the month ahead track the right things using a simple scorecard be coached and coach other thoughtful, ambitious coaches Doors are open until 31 December. You can join at the presale founder...

Why your clever ideas might be the biggest threat to your business. Today, Jo shares the story behind the Jeff Bezos quote that stopped her in her tracks and why it applies to every coach she works with. She explores how to protect your business, stay focused, and build real momentum without being pulled in a hundred different directions.

Key Timestamps

00:00 – The quote that changed how I think about ideas

01:18 – Why too many ideas become dangerous

03:05 – The sneaky distractions that pull you off track

07:00 – The three things your business really needs

15:00 – Creating offers that actually work

17:10 – Boundaries that protect your business from… you

21:30 – A client story that shows simple action wins

This episode is valuable for any coach who feels pulled in ten different directions and wants a calmer, clearer path to growth, because it shows exactly how to focus on what moves your business forward.

Choose one meaningful focus and let the rest wait.

Useful Links

Join the free taster session:“End-of-Year Reflection & Visioning for 2026”, 12 December

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

About The Practice

The Practice is my new 12-month programme for coaches who want a steady rhythm in their business – not constant reinvention. It’s designed to support you with monthly reflection, planning, and focused action, so you can stay connected to what actually moves your business forward across the year. Inside The Practice, we: review what’s really happening in your business set clear priorities for the month ahead track the right things using a simple scorecard be coached and coach other thoughtful, ambitious coaches Doors are open until 31 December. You can join at the presale founder rate of £600 + VAT for the full year – just £50 per month. If you join now, I’ll also be posting you a welcome...

At this time of year, a season of extremes often appears. Joanna sees coaches either pushing hard to squeeze everything in or stepping back completely because they’re exhausted. In this episode, she offers a gentler approach to focus on what truly matters, helping listeners move into 2026 feeling grounded rather than rushed. She guides them through the same reflection process she used at her Dare Greatly event last week.

01:10 – Why reflection comes before strategy

02:05 – The questions that open clarity

03:20 – Allowing yourself to acknowledge your own progress

04:15 – Looking ahead with honesty rather than pressure

06:00 – The five whys exercise

08:10 – Turning desire into direction

10:00 – The consequences of doing nothing

11:20 – Coaching as a monthly grounding practice

This episode will be valuable for any coach who feels pulled between ambition and overwhelm and wants a calmer, more honest way to set direction for the year ahead.

Take five quiet minutes today to ask yourself what you want your next season in business to feel like, then commit to one small action that supports it.

Let this be the moment you pause long enough to choose what genuinely matters next.

Useful Links

Free Taster Session: End-of-Year Reflection & Visioning for 2026, December 12

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

About The Practice

The Practice is my new 12-month programme for coaches who want a steady rhythm in their business – not constant reinvention. It’s designed to support you with monthly reflection, planning, and focused action, so you can stay connected to what actually moves your business forward across the year. Inside The Practice, we: review what’s really happening in your business set clear priorities for the month ahead track the right things using a simple scorecard be coached and...