Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life.

Timestamps

[00:00] The decision that changed everything

[02:00] Realising clients don’t run your diary

[04:00] Learning to say no to evenings and weekends

[06:00] Why one-off sessions often cost more than they give

[08:00] Shiny objects vs school-hours reality

[10:00] Designing your week around energy, not demand

[12:00] Proof it’s possible, even with very limited time

This episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life.

A school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice.

Choose one boundary this week that protects your time, and hold it with confidence.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business.

Timestamps

[00:01:00] Lorraine’s background and burnout

[00:03:10] Why she joined The Business of Coaching

[00:05:20] Finding her niche in HR leaders

[00:09:30] Overcoming fear of LinkedIn visibility

[00:13:10] Gratitude, confidence, and unexpected creativity

[00:16:00] How her business works today

[00:19:00] Advice for coaches earlier in the journey

This conversation is a reminder that steady growth, honest support, and aligned choices can quietly transform both a business and a life.

Choose one small, honest action this week that supports the business you actually want to build, not the one you think you should want.

Useful Links

Lorraine's website

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless but quietly stalls momentum. She breaks down what’s really happening in that split second and how it shapes the growth of your business.

Timestamps

[00:00:00] The quiet pause before action

[00:01:45] Why this isn’t a motivation problem

[00:03:10] Never pausing momentum

[00:05:20] Failure as experience, not proof

[00:06:40] The three things the pause protects you from

[00:07:50] Shortening the gap between knowing and doing

[00:09:10] The question that changes everything

This episode is for coaches who know what the next sensible step is in their business, but keep hesitating at the exact moment it matters most.

This is about recognising the moment that keeps repeating, naming what’s really happening in your body and mind, and learning how to move anyway.

Useful Links

Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (NEW edition 2026)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

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About The Practice

The Practice is my new 12-month programme for coaches who want a steady rhythm in their business – not constant reinvention. It’s designed to support you with monthly reflection, planning, and focused action, so you can stay connected to what actually moves your business forward across the year. Inside The Practice, we: review what’s really happening in your business set clear priorities for the month ahead track the right things using a simple scorecard be coached and coach other thoughtful, ambitious coaches Doors are open until 31 December. You can join at the presale founder rate of £600 + VAT for the full year – just £50 per month. If you join now, I’ll also be posting you a welcome gift ahead of our January start. 👉 Find out more and join The...