Brittany Anderson, founder of Momentum Collective and host of the Mom Sweat Sanity podcast, shares her journey from family real estate business to stay-at-home mom to thriving business owner. In this heartfelt conversation, Brittany reveals how building authentic community led to her coaching practice, why accountability is about more than just showing up, and how moms can give themselves permission to grow without apology.

• Why Brittany walked away from a lucrative real estate career just 12 hours after having her third baby
• How hosting monthly gatherings for moms (without Instagram or a website) laid the foundation for her entire business
• The real reason we quit on ourselves more than anyone else
• Why Friday trail runs with girlfriends are Brittany's secret to sustainable entrepreneurship
• The shift from "balls to the wall" workouts to truly listening to your body
• How to schedule your biggest goals without the fancy tools (hint: it starts with asking for help)
• What's actually working in 2024/2025 for growing a coaching business

1. You're allowed to reinvent yourself at any stage. Life seasons change, and so can you. Your kids are growing, why shouldn't you?
2. Consistency beats perfection. Showing up regularly, even when you don't see immediate results, is what builds trust and ultimately converts into business.
3. Ask for help before asking for apps. The most powerful accountability tool isn't a scheduling system—it's a support system of people who see you.
4. Start with community, not content. Brittany built her business by gathering real women in her living room, not by perfecting her Instagram grid.
5. Give yourself what you give your kids. When you show up for yourself, you're teaching your children they're allowed to do the same without apology.

• On entrepreneurship:
• "Being an entrepreneur, it never turns off. We are our own business, we are our own builder, we are our own brand. It really is a 24-7 job, so being able to find that niche for you to make sure you're replenishing yourself is just so important."
• On why we quit on ourselves:
• "The biggest promises we make should be to ourselves. We're also the easiest one to quit on because we'll put everything else before us. Just know that you're worth it and that you will surprise yourself time and time again, the more you just start."
• On growth and permission:
• "When we start showing up for ourselves, especially as a mom, you're giving your kids the permission to do that way sooner than we have been doing. That's my hope and my dream, that my kids just know that they are fully supported by us standing behind whatever they want in this life and just do you without apology."

• Instagram: @BrittanyAndersonCoaching
• Website: BrittAnderson.com
• Podcast: Mom Sweat Sanity
• People & Podcasts:
• Brendon Burchard
• Lori and Chris Harder
• Dr. Stacy Sims
• Mel Robbins
• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram: @KelseyReidl

Brittany Anderson is the founder of Momentum Collective, a coaching practice and community for women focused on personal and professional development. A former realtor turned stay-at-home mom turned entrepreneur, Brittany hosts the Mom Sweat Sanity podcast and has completed multiple Ironman triathlons. She lives in British Columbia with her husband and three teenagers, and takes every Friday off to trail run with her girlfriends in the mountains.

Emily Fraser returns to share how she built a thriving online business that generates consistent revenue while working only 1-2 hours per week. After a traumatic brain injury ended her teaching career, Emily discovered how to create a business model that honors her energy limitations—and teaches others to do the same. This candid conversation explores the reality behind "passive income," the power of setting boundaries from day one, and why sometimes the most profitable thing you can do is rest.

• How Emily's car accident and brain injury led to the creation of The Spoonie Mentor
• The concept of "bright lines" (boundaries) and how they shaped her entire business model
• Building an evergreen group program that runs with minimal weekly involvement
• Why Emily eliminated a profitable business coaching program (and what that taught her)
• The truth about expansion and contraction cycles in business
• How her business continued generating revenue during IVF, pregnancy loss, and family grief
• Redefining consistency: what it means when you're not posting on social media for months
• The danger of jumping from guru to guru and constantly changing your business model
• Why "desperation repels dollars" and how to build from abundance instead

1. Design for your constraints first: Emily set "bright lines" before launching—no evening work, limited Zoom calls, maximum 2-4 hours daily. This wasn't negotiable, and every system was built around these boundaries.
2. Revenue-generating activities only: Every 25-minute work session focused exclusively on activities that would generate income. Everything else got outsourced or eliminated.
3. Maintenance is a valid season: Between expansion and contraction lies maintenance—a season where systems run, revenue flows, and you don't have to be "on." This isn't failure; it's the reward for building well.
4. Your worth isn't your work: Emily had to actively reprogram the belief that productivity equals worthiness. Her business generates income even when she's grieving, healing, or simply living life.
5. Test live before automating: Run your offer live multiple times, gather feedback, and ensure it works before creating evergreen systems. Automation amplifies what's already proven.

• "The less I do, the more I earn. I've really focused on these affirmations and implementing these beliefs of what I desire."
• "Every time I've had huge wins in the business, it's been followed by periods of dips because I subconsciously struggle to allow myself to receive."
• "Desperation repels dollars. Approaching anything in business with that mentality is going to set you up for failure."

• Emily's Website: thespooniementor.com
• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram/Social: @KelseyReidl
• Spoon Theory (energy management framework)
• Internal Family Systems (IFS) by Dr. Richard Schwartz
• Time-based pacing strategies
• Custom mobile app for community building
• The Thriving Spoonie Pathway (signature program)

Emily Fraser is the founder of The Spoonie Mentor, where she helps people with chronic health conditions build businesses and lives that honor their energy. A former music teacher whose career ended after a traumatic brain injury, Emily transformed her recovery journey into a thriving business model that proves you don't have to hustle to succeed. She's supported over 100 people through her signature program while working just a few hours per week.

In this raw, candid solo episode recorded fresh off a full day of client calls and mastermind facilitation, the host makes a compelling case for why market research conversations are the most overlooked yet powerful strategy for business clarity. Drawing from real client experiences and the example of entrepreneur Jonathan Goodman's 100-call approach, this episode challenges the common tendency to hide behind planning and perfection. Instead, it advocates for immediate action through conversations with potential clients—even when you don't feel ready. With practical frameworks for offering free audits in exchange for insights and using AI tools to analyze patterns, this episode delivers both inspiration and implementation strategies. It's a must-listen for any entrepreneur who's been stuck in planning mode or unsure about their next business move.

1. Action Creates Clarity: Stop waiting for the perfect plan. Clarity emerges through real conversations with potential clients, not more solo planning time.
2. The 5-10 Call Minimum: Before investing heavily in branding or website development, commit to at least 5-10 market research calls to validate your direction and understand your client's language.
3. Early Pivots Save Thousands: One client discovered in month two (through pro bono sessions) that her planned niche wasn't right for her, saving months of misaligned effort and tens of thousands in wasted branding costs.
4. Leverage AI for Pattern Recognition: Use tools like ChatGPT or Claude to transcribe and analyze your market research calls, identifying common problems, language patterns, and objections across conversations.
5. Being "In the Work" Generates Endless Ideas: Client-facing days naturally produce content ideas, direction, and inspiration, while isolated planning days often lead to creative blocks and uncertainty about what's relevant.

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

Kelsey Reidl shares her unconventional journey from HR professional to wellness entrepreneur to full-stack marketing consultant. She breaks down her Three M's of Marketing framework, debunks common social media myths, and reveals why mitigating risk—not taking blind leaps—is the secret to sustainable business growth.

• How Kelsey went from HR certification to traveling the world as a fitness instructor and nutritionist
• The evolution from nutrition coaching to becoming a marketing consultant
• Why Instagram might be wasting your time (and how to know if it's actually working)
• The Two-Pronged Approach to choosing your marketing channels
• Breaking down the Three M's of Marketing: Mission, Mindset, and Main Ingredients
• Why influencer and micro-influencer marketing is more powerful than celebrity endorsements
• The two pillars every business needs: saying things about yourself AND having others say things about you
• Practical advice for starting a business without the desperate energy
• How to create a 90-day marketing plan that actually works

• Don't assume social media is your golden ticket. If you're spending 8-10 hours a week on Instagram and getting zero clients, it's time to reassess. Marketing requires experimentation and giving strategies at least 90 days before making judgments.

• Start where you have energy. Choose marketing channels based on what excites you AND where your ideal clients are paying attention. Introverts might thrive with podcasting while extroverts excel at networking events.

• The Three M's of Marketing: Mission (know your goal), Mindset (play the long game and experiment), and Main Ingredients (your 3-5 core marketing channels). This framework keeps you focused and prevents burnout.

• Mitigate risk when starting out. Keep a side income stream while building your business. Wake up early to give your best hours to your dream, but maintain financial security to remove desperate energy from your entrepreneurship.

• Build visibility through two pillars: Say things about yourself (website, social media, networking) and have others say things about you (podcast features, Google reviews, collaborations, speaking engagements).

• "I'm being influenced in the best possible way because I want to know what somebody else's experience is. I want to be influenced so that I can make informed purchases."

• "The number one question to ask is, am I having a good time? Because if the answer is no, no, no, no, no, I worry about that business."

• "Business doesn't just grow by accident—it takes time and nurturing and energy and patience as well."

Kelsey Reidl is a full-stack marketing strategist, fractional CMO, and founder of WAVE Events. Based in Paris, Ontario, she helps service-based entrepreneurs build custom marketing strategies that actually work. With 15 seasons and 350+ episodes of her podcast she's interviewed everyone from the founder of 1-800-GOT-JUNK to NHL players and small-town content creators. Kelsey is passionate about bringing entrepreneurs together in small towns and helping them scale to consistent six-figure years without the burnout.

Thanks for tuning into this episode of the Rain or Shine Podcast. All links, events & offers can be found below!

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events | https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Subscribe to my personal Email Newsletter |

www.kelseyreidl.com/dose

• Join the next WAVE Live Event in Ontario, Canada | https://www.kelseyreidl.com/waterloo

Quick Summary

Cait, founder of Mind With Matter, shares her journey from working in Australia to returning to Canada to launch her mental performance and sports psychology business. In this honest conversation, she opens up about overcoming self-doubt, the importance of community, navigating challenging days as an entrepreneur, and why "mind with matter" beats "mind over matter" every time.

In This Episode

• Why Cait decided to leave full-time employment to start her own business
• The pivotal advice that changed her perspective: "The job you want might not exist yet"
• How she landed a contract with Canada Games (after thinking she'd "never get it")
• The difference between knowing your values and actually connecting with them
• Practical strategies for working through tough business days
• How to discern between fatigue and fear when motivation is low
• Building community in a new city as an adult entrepreneur
• Why curiosity and joy are essential tools for getting unstuck

Key Takeaways

• Trust the alignment: Instead of forcing outcomes, Cait operates from a place of abundance, trusting that what's meant to work out will work out—and that saying no to misaligned opportunities creates space for the right ones.
• Community is non-negotiable: From practitioner meetups to supervisor check-ins to honest conversations with friends, Cait credits her support network as essential to her success and mental health as an entrepreneur.
• "Good enough" is enough: On challenging days, Cait chunks down her tasks and asks, "What do I need to do to be good enough today?" This mindset shift removes the pressure to be extraordinary every single day.
• Actions precede feelings: Whether building community or starting a business, waiting for motivation or perfect conditions means waiting forever. Taking action creates the feelings you're seeking.
• Fatigue vs. fear: Learning to distinguish between genuine exhaustion and fear-based resistance is crucial. Cait test: Try working for 10 minutes. If momentum doesn't build, your body genuinely needs rest.

Memorable Quotes

"If I didn't try to execute some of these ideas, the pain of regret would be a lot worse than the pain of potentially failing at them."

"There's a very big difference between knowing your value and connecting with your values."

"Every car needs coolant. The more I try and push myself to be amazing on this shitty day, the harder it's going to be for me to show up tomorrow."

Resources Mentioned

Mind With Matter (Cait's business specializing in mental performance and concussion support)

Canada Games (where Cait served as mental performance consultant for Team BC)

Squamish, BC (Cait's current home base and community hub)

About the Guest

Cait Leavitt is a sports psychologist and mental performance consultant who specializes in concussion recovery support. After gaining experience working in Australia and with various athletes and teams, she founded Mind With Matter—a practice rooted in the philosophy of working with what is, rather than pushing through at all costs.

She currently serves clients from Squamish, BC, where she balances her work with her love of mountain biking and cycling.

Connect

Website: https://www.mindwithmatter.ca/

LinkedIn: https://www.linkedin.com/in/caitleavitt/

After a two-and-a-half-month hiatus, Kelsey returns to announce the podcast rebrand from "Visionary Life" to "Rain or Shine." This deeply personal episode explores the philosophy behind the new name, why consistency matters even when life gets hard, and how planting seeds during difficult seasons leads to future growth. Kelsey shares vulnerable insights about business ownership, seasonal transitions, motherhood, and the courage it takes to make changes when something feels stagnant.

• Why Kelsey took an extended break and what she learned during the pause
• The origin story of the "Rain or Shine" philosophy and what it means
• How the 52 Pickup Method led to the podcast rebrand
• The importance of showing up consistently, even when things are difficult
• Why business owners are feeling collective heaviness right now
• The 90-day accountability framework for understanding your current results
• Making November the best month ever with intentional planning
• Seasonal transitions and the gift of slower, more introspective seasons
• Behind-the-scenes updates: speaking gigs, WAVE event, teaching, and motherhood

• Your marketing plan isn't static—when something stops feeling good, it's okay to pause and reassess
• The "rain or shine" mentality means showing up consistently regardless of circumstances, knowing that sunny seasons follow rainy ones
• If you're unhappy with your current results, look back 90 days and take accountability for what you did (or didn't do)
• Planting seeds during difficult seasons changes your relationship with those challenges
• Slowing down in winter months isn't weakness—it's an opportunity for strategic thinking and planning
• Changing direction doesn't mean you're making a mistake; sometimes it's the exact risk you need to take

• "Planting seeds inevitably changes my feelings about rain." —Lucy Shaw
• "The more somebody complains, the less accurate their perspective of the world is." —Dr. Rangan Chatterjee
• "I want to know that there's sunshine coming on the rainy days... by planting seeds, we can enjoy the rainy season."
• "To kill time or to wish time away just feels like the biggest waste of life."

• Visionary 2026 Workshop: Annual business planning session on December 17th (www.kelseyreidl.com/2026)
• All Things Visionary Newsletter: Weekly insights at www.kelseyreidl.com/newsletter
• The 52 Pickup Method: Kelsey's framework for setting weekly goals
• My First Million Podcast: Discussion on the importance of unscheduled thinking time
• Ed Mylett Show: 90-day accountability framework
• Chris Williamson Podcast: Dr. Rangan Chatterjee's perspective on complaints
• Bandit Creative: Designed by Josie for the Rain or Shine rebrand

Kelsey Reidl is a marketing strategist, business consultant, and host of the newly renamed Rain or Shine podcast (formerly Visionary Life). With over 350 episodes and seven years of podcasting, she helps entrepreneurs build sustainable marketing strategies while navigating the ups and downs of business ownership. She's also a speaker on topics like ranking on ChatGPT, a course creator, and a mother balancing it all with her signature "rain or shine" philosophy.



• Instagram: @kelseyreidl
• Website: kelseyreidl.com
• Newsletter: kelseyreidl.com/newsletter