Brittany Anderson, founder of Momentum Collective and host of the Mom Sweat Sanity podcast, shares her journey from family real estate business to stay-at-home mom to thriving business owner. In this heartfelt conversation, Brittany reveals how building authentic community led to her coaching practice, why accountability is about more than just showing up, and how moms can give themselves permission to grow without apology.

• Why Brittany walked away from a lucrative real estate career just 12 hours after having her third baby
• How hosting monthly gatherings for moms (without Instagram or a website) laid the foundation for her entire business
• The real reason we quit on ourselves more than anyone else
• Why Friday trail runs with girlfriends are Brittany's secret to sustainable entrepreneurship
• The shift from "balls to the wall" workouts to truly listening to your body
• How to schedule your biggest goals without the fancy tools (hint: it starts with asking for help)
• What's actually working in 2024/2025 for growing a coaching business

1. You're allowed to reinvent yourself at any stage. Life seasons change, and so can you. Your kids are growing, why shouldn't you?
2. Consistency beats perfection. Showing up regularly, even when you don't see immediate results, is what builds trust and ultimately converts into business.
3. Ask for help before asking for apps. The most powerful accountability tool isn't a scheduling system—it's a support system of people who see you.
4. Start with community, not content. Brittany built her business by gathering real women in her living room, not by perfecting her Instagram grid.
5. Give yourself what you give your kids. When you show up for yourself, you're teaching your children they're allowed to do the same without apology.

• On entrepreneurship:
• "Being an entrepreneur, it never turns off. We are our own business, we are our own builder, we are our own brand. It really is a 24-7 job, so being able to find that niche for you to make sure you're replenishing yourself is just so important."
• On why we quit on ourselves:
• "The biggest promises we make should be to ourselves. We're also the easiest one to quit on because we'll put everything else before us. Just know that you're worth it and that you will surprise yourself time and time again, the more you just start."
• On growth and permission:
• "When we start showing up for ourselves, especially as a mom, you're giving your kids the permission to do that way sooner than we have been doing. That's my hope and my dream, that my kids just know that they are fully supported by us standing behind whatever they want in this life and just do you without apology."

• Instagram: @BrittanyAndersonCoaching
• Website: BrittAnderson.com
• Podcast: Mom Sweat Sanity
• People & Podcasts:
• Brendon Burchard
• Lori and Chris Harder
• Dr. Stacy Sims
• Mel Robbins
• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram: @KelseyReidl

Brittany Anderson is the founder of Momentum Collective, a coaching practice and community for women focused on personal and professional development. A former realtor turned stay-at-home mom turned entrepreneur, Brittany hosts the Mom Sweat Sanity podcast and has completed multiple Ironman triathlons. She lives in British Columbia with her husband and three teenagers, and takes every Friday off to trail run with her girlfriends in the mountains.

Emily Fraser returns to share how she built a thriving online business that generates consistent revenue while working only 1-2 hours per week. After a traumatic brain injury ended her teaching career, Emily discovered how to create a business model that honors her energy limitations—and teaches others to do the same. This candid conversation explores the reality behind "passive income," the power of setting boundaries from day one, and why sometimes the most profitable thing you can do is rest.

• How Emily's car accident and brain injury led to the creation of The Spoonie Mentor
• The concept of "bright lines" (boundaries) and how they shaped her entire business model
• Building an evergreen group program that runs with minimal weekly involvement
• Why Emily eliminated a profitable business coaching program (and what that taught her)
• The truth about expansion and contraction cycles in business
• How her business continued generating revenue during IVF, pregnancy loss, and family grief
• Redefining consistency: what it means when you're not posting on social media for months
• The danger of jumping from guru to guru and constantly changing your business model
• Why "desperation repels dollars" and how to build from abundance instead

1. Design for your constraints first: Emily set "bright lines" before launching—no evening work, limited Zoom calls, maximum 2-4 hours daily. This wasn't negotiable, and every system was built around these boundaries.
2. Revenue-generating activities only: Every 25-minute work session focused exclusively on activities that would generate income. Everything else got outsourced or eliminated.
3. Maintenance is a valid season: Between expansion and contraction lies maintenance—a season where systems run, revenue flows, and you don't have to be "on." This isn't failure; it's the reward for building well.
4. Your worth isn't your work: Emily had to actively reprogram the belief that productivity equals worthiness. Her business generates income even when she's grieving, healing, or simply living life.
5. Test live before automating: Run your offer live multiple times, gather feedback, and ensure it works before creating evergreen systems. Automation amplifies what's already proven.

• "The less I do, the more I earn. I've really focused on these affirmations and implementing these beliefs of what I desire."
• "Every time I've had huge wins in the business, it's been followed by periods of dips because I subconsciously struggle to allow myself to receive."
• "Desperation repels dollars. Approaching anything in business with that mentality is going to set you up for failure."

• Emily's Website: thespooniementor.com
• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram/Social: @KelseyReidl
• Spoon Theory (energy management framework)
• Internal Family Systems (IFS) by Dr. Richard Schwartz
• Time-based pacing strategies
• Custom mobile app for community building
• The Thriving Spoonie Pathway (signature program)

Emily Fraser is the founder of The Spoonie Mentor, where she helps people with chronic health conditions build businesses and lives that honor their energy. A former music teacher whose career ended after a traumatic brain injury, Emily transformed her recovery journey into a thriving business model that proves you don't have to hustle to succeed. She's supported over 100 people through her signature program while working just a few hours per week.

In this raw, candid solo episode recorded fresh off a full day of client calls and mastermind facilitation, the host makes a compelling case for why market research conversations are the most overlooked yet powerful strategy for business clarity. Drawing from real client experiences and the example of entrepreneur Jonathan Goodman's 100-call approach, this episode challenges the common tendency to hide behind planning and perfection. Instead, it advocates for immediate action through conversations with potential clients—even when you don't feel ready. With practical frameworks for offering free audits in exchange for insights and using AI tools to analyze patterns, this episode delivers both inspiration and implementation strategies. It's a must-listen for any entrepreneur who's been stuck in planning mode or unsure about their next business move.

1. Action Creates Clarity: Stop waiting for the perfect plan. Clarity emerges through real conversations with potential clients, not more solo planning time.
2. The 5-10 Call Minimum: Before investing heavily in branding or website development, commit to at least 5-10 market research calls to validate your direction and understand your client's language.
3. Early Pivots Save Thousands: One client discovered in month two (through pro bono sessions) that her planned niche wasn't right for her, saving months of misaligned effort and tens of thousands in wasted branding costs.
4. Leverage AI for Pattern Recognition: Use tools like ChatGPT or Claude to transcribe and analyze your market research calls, identifying common problems, language patterns, and objections across conversations.
5. Being "In the Work" Generates Endless Ideas: Client-facing days naturally produce content ideas, direction, and inspiration, while isolated planning days often lead to creative blocks and uncertainty about what's relevant.

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