Kelsey Reidl shares her unconventional journey from HR professional to wellness entrepreneur to full-stack marketing consultant. She breaks down her Three M's of Marketing framework, debunks common social media myths, and reveals why mitigating risk—not taking blind leaps—is the secret to sustainable business growth.

• How Kelsey went from HR certification to traveling the world as a fitness instructor and nutritionist
• The evolution from nutrition coaching to becoming a marketing consultant
• Why Instagram might be wasting your time (and how to know if it's actually working)
• The Two-Pronged Approach to choosing your marketing channels
• Breaking down the Three M's of Marketing: Mission, Mindset, and Main Ingredients
• Why influencer and micro-influencer marketing is more powerful than celebrity endorsements
• The two pillars every business needs: saying things about yourself AND having others say things about you
• Practical advice for starting a business without the desperate energy
• How to create a 90-day marketing plan that actually works

• Don't assume social media is your golden ticket. If you're spending 8-10 hours a week on Instagram and getting zero clients, it's time to reassess. Marketing requires experimentation and giving strategies at least 90 days before making judgments.

• Start where you have energy. Choose marketing channels based on what excites you AND where your ideal clients are paying attention. Introverts might thrive with podcasting while extroverts excel at networking events.

• The Three M's of Marketing: Mission (know your goal), Mindset (play the long game and experiment), and Main Ingredients (your 3-5 core marketing channels). This framework keeps you focused and prevents burnout.

• Mitigate risk when starting out. Keep a side income stream while building your business. Wake up early to give your best hours to your dream, but maintain financial security to remove desperate energy from your entrepreneurship.

• Build visibility through two pillars: Say things about yourself (website, social media, networking) and have others say things about you (podcast features, Google reviews, collaborations, speaking engagements).

• "I'm being influenced in the best possible way because I want to know what somebody else's experience is. I want to be influenced so that I can make informed purchases."

• "The number one question to ask is, am I having a good time? Because if the answer is no, no, no, no, no, I worry about that business."

• "Business doesn't just grow by accident—it takes time and nurturing and energy and patience as well."

Kelsey Reidl is a full-stack marketing strategist, fractional CMO, and founder of WAVE Events. Based in Paris, Ontario, she helps service-based entrepreneurs build custom marketing strategies that actually work. With 15 seasons and 350+ episodes of her podcast she's interviewed everyone from the founder of 1-800-GOT-JUNK to NHL players and small-town content creators. Kelsey is passionate about bringing entrepreneurs together in small towns and helping them scale to consistent six-figure years without the burnout.

Thanks for tuning into this episode of the Rain or Shine Podcast. All links, events & offers can be found below!

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events | https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Subscribe to my personal Email Newsletter |

www.kelseyreidl.com/dose

• Join the next WAVE Live Event in Ontario, Canada | https://www.kelseyreidl.com/waterloo