Emily Fraser returns to share how she built a thriving online business that generates consistent revenue while working only 1-2 hours per week. After a traumatic brain injury ended her teaching career, Emily discovered how to create a business model that honors her energy limitations—and teaches others to do the same. This candid conversation explores the reality behind "passive income," the power of setting boundaries from day one, and why sometimes the most profitable thing you can do is rest.

• How Emily's car accident and brain injury led to the creation of The Spoonie Mentor
• The concept of "bright lines" (boundaries) and how they shaped her entire business model
• Building an evergreen group program that runs with minimal weekly involvement
• Why Emily eliminated a profitable business coaching program (and what that taught her)
• The truth about expansion and contraction cycles in business
• How her business continued generating revenue during IVF, pregnancy loss, and family grief
• Redefining consistency: what it means when you're not posting on social media for months
• The danger of jumping from guru to guru and constantly changing your business model
• Why "desperation repels dollars" and how to build from abundance instead

1. Design for your constraints first: Emily set "bright lines" before launching—no evening work, limited Zoom calls, maximum 2-4 hours daily. This wasn't negotiable, and every system was built around these boundaries.
2. Revenue-generating activities only: Every 25-minute work session focused exclusively on activities that would generate income. Everything else got outsourced or eliminated.
3. Maintenance is a valid season: Between expansion and contraction lies maintenance—a season where systems run, revenue flows, and you don't have to be "on." This isn't failure; it's the reward for building well.
4. Your worth isn't your work: Emily had to actively reprogram the belief that productivity equals worthiness. Her business generates income even when she's grieving, healing, or simply living life.
5. Test live before automating: Run your offer live multiple times, gather feedback, and ensure it works before creating evergreen systems. Automation amplifies what's already proven.

• "The less I do, the more I earn. I've really focused on these affirmations and implementing these beliefs of what I desire."
• "Every time I've had huge wins in the business, it's been followed by periods of dips because I subconsciously struggle to allow myself to receive."
• "Desperation repels dollars. Approaching anything in business with that mentality is going to set you up for failure."

• Emily's Website: thespooniementor.com
• Kelsey's Website: KelseyReidl.com
• Kelsey's Podcast: Rain or Shine (350+ episodes featuring Canadian entrepreneurs)
• Instagram/Social: @KelseyReidl
• Spoon Theory (energy management framework)
• Internal Family Systems (IFS) by Dr. Richard Schwartz
• Time-based pacing strategies
• Custom mobile app for community building
• The Thriving Spoonie Pathway (signature program)

Emily Fraser is the founder of The Spoonie Mentor, where she helps people with chronic health conditions build businesses and lives that honor their energy. A former music teacher whose career ended after a traumatic brain injury, Emily transformed her recovery journey into a thriving business model that proves you don't have to hustle to succeed. She's supported over 100 people through her signature program while working just a few hours per week.