Summary

In this episode, I share where my head is at with AI, because a friend asked me how I feel about it. First, a quick update: I’m likely booking websites into March, we’re gearing up for a LextroMind launch, and my live call calendar will be extremely limited. Then I get into my take. I support using AI to help you do the thing you love with more passion and more mental capacity. I don’t support using it to take the human out of the equation. I walk through exactly how I use it in my business: the two apps I built on Claude to hold my waitlist and manage my retainer clients, plus my podcast show notes and Zoom post-processing. I also share what I won’t use it for, which is anything client-facing that influences someone to buy from you, like blog posts, Instagram content, or my newsletter. I bring it into the healthcare world too. As a PT, I would fully support AI for initiating documentation, because it’s good for provider longevity, your mental capacity, and your joints. For me, AI is a teammate. It’s doing the job I would hire an admin to do, and it’s never replacing me.

What I Talked About

• Business update: booking websites into March, the LextroMind launch, and why my live call calendar is shrinking
• My two-paragraph stance: AI should support the human, not eliminate the human
• How I use AI: my Claude-built waitlist and retainer client apps, podcast show notes, and Zoom post-processing
• Where I draw the line: no AI for client-facing content that influences people to buy from you
• AI in healthcare: why I’d want AI-initiated documentation as a PT, and how using voice to type saves my joints
• Ghostwriting vs. AI-generated content, and why learning about AI beats being scared of it

**Get on The LextroMind Waitlist!

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

This episode opens with a quick health update and a look at my 2027 availability, including how to work with me through LextroMind, the year-long program I run with Shanté. Applications open in December. After that I get into the main topic: I bought my first pair of running shoes, and it got me asking whether I actually hate running or have just never given it a fair shot. I connect that to blogging. My take is that most people don’t hate writing, they hate the blank page, and the right protocol and tools can change how it feels.

What I Talked About

• My health update: another reaction this week, why it feels like progress anyway, and why I share this with podcast listeners and not on social media
• My 2027 availability: my waitlist runs to mid-2027, coaching calls are Thursday only, and I’m taking one to three website or ads projects a month
• LextroMind: what it is, how Shanté and I split the business coaching and tech sides, and why it’s a year-long program built around launches that don’t leave you drained
• Buying my first running shoes after years of wearing only Vivobarefoot and Birkenstocks, and my brief (and kind of chaotic) high school track career doing 400-meter hurdles
• Asking myself whether I really hate running or have never given it a fair shot with the right tools, like good shoes and years of strength training
• The blogging parallel: why I think most people don’t hate writing, they hate the blank page, and how having a protocol and writing out loud with Wispr Flow make it easier

**Get on The LextroMind Waitlist!

**Check out WisperFlow

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram

Summary

In this episode, I’m talking about why niches are getting smaller and why having a subspecialty within your specialty can set you apart. After a few personal and business updates, including my new SEO webinar and LextroMind applications opening in December, I dive in: pelvic health or ortho/sports performance used to be the niche, but now it’s pelvic pain or ACL specialist. I share how to build content around the thing you love to treat, why AI-generated content won’t keep patients coming back, and why people will pay for the person who can make the connections they can’t make on their own.

What I Talked About

• Personal updates and why I still can’t get used to California not having seasons
• My new two-hour SEO webinar with a checklist, launching in November or January
• LextroMind applications opening in December for our fourth cohort
• Why niches are getting smaller and why you should “be the guy”
• Building service pages and blog posts for your subspecialty using Google autocomplete and AnswerThePublic
• Why AI-generated content won’t keep patients coming back, and my experience seeing an MCAS specialist

**Get on The LextroMind Waitlist!

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram