In this episode of Top Shelf Creator, Kabrina Ashley interviews Daniel Chandler, co-founder of Hello Yeti, a company that transitioned from digital marketing to nearshore staffing. They discuss the evolution of Hello Yeti, the differences between offshore and nearshore staffing, and the importance of identifying tasks suitable for outsourcing. Daniel shares insights on building leadership teams in Latin America, the significance of cultural alignment, and the necessity of a strong digital presence for businesses. The conversation emphasizes the need for entrepreneurs to systematize their tasks and consider outsourcing as a strategic move for growth.

Takeaways

-The staffing service grew organically out of our marketing operation.

-Cost of labor in Latin America is less expensive than in the States.

-Start with admin and back office tasks when outsourcing.

-Outsourcing admin is a low-risk point of entry for new businesses.

-Cultural alignment is easier to find in Latin America compared to the Philippines.

-Every company is a media company now, whether they know it or not.

-You can find individuals in Latin America who can help with strategic tasks.

-Don't wait until your business is overwhelmed to consider outsourcing.

-You need to bring people on who are competent to help your business grow.

-Systematizing tasks is crucial before hiring additional help.

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📲 Watch full episodes here: ⁠https://topshelfcreator.com/youtube⁠

📍 FREE course on positioning yourself as the go to person to work with:

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Lastly, leave me a 5 ⭐ review on Apple or Spotify and Subscribe!

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MEET THE HOST KABRINA ASHLEY

🎉 Instagram: https://www.instagram.com/kabrinaashley/

🎉 TikTok: https://www.tiktok.com/@kabrinaashley

🎉 LinkedIn: https://www.linkedin.com/in/kabrina-ashley/

🎉 Kabrina's Bio:

Kabrina Ashley is an Applied Neuroscience Practitioner, high performance coach, and former Disney Trainer who helps leaders understand how people actually work.

Using neuroscience and psychology as the foundation, she helps executives and high performers improve decision making, strengthen communication, and create environments where teams can perform at a high level without constant burnout.

Her work focuses on aligning leadership, behavior, and culture so organizations grow with clarity instead of chaos.

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Unlock the healing power of color and discover how your inner wisdom speaks through vibrant hues in this transformative episode with Heather Eck. If you've ever wondered how art can reflect your soul or how color therapy reveals hidden truths about your life, this episode is your guide to seeing yourself in a whole new light.

Heather Eck, a multimedia abstract artist and spirit portrait creator, shares her incredible gift of synesthesia: where sounds, emotions, and memories translate into stunning colors. She explains how recognizing these subtle hues can help you unblock emotions, embrace your true self, and even accelerate personal transformation. From the significance of surrender represented by stripes to how yellow signals identity shifts, and when you should pay close attention to the colors you attract. Heather's insights turn everyday experiences into a vivid language of self-awareness.

You'll discover:

• How to interpret the colors you wear and encounter daily as messages from your subconscious
• The surprising ways color reveals your current blocks, fears, and opportunities for growth
• The spiritual and psychological meanings behind specific hues like pink, orange, yellow, and purple
• How music and pop culture, like Taylor Swift's lyric color codes, echo your inner state and deeper truths
• Practical steps to tune into your intuition through color, and how to use art as a mirror for self-discovery

In a world full of noise, Heather's approach offers a vibrant, accessible language to connect with your inner self, helping you heal, awaken, and live more intentionally. Whether you're a skeptic, an artist, or simply curious about your hidden chakras, this episode provides tools to see your life through a more colorful, compassionate lens.

Perfect for creatives, spiritual explorers, or anyone feeling out of sync, this conversation empowers you to start listening to what your colors are telling you. Unlock your intuition, decode your emotional landscape, and discover the unique palette that is your life’s blueprint. Don't miss Heather’s exclusive guidance and her free chakra and color guide and your first step toward living more radiantly.

Heather Eck is a multimedia abstract artist and spirit portrait creator based in Raleigh, North Carolina. Her intuitive paintings serve as healing tools, guiding clients to reconnect with their divine essence through the colors of the universe.

Whether you’re exploring art as therapy or seeking to understand your subconscious signals, this episode will inspire you to see beyond the surface and embrace the vibrant message of your soul.

In this engaging conversation, Kabrina Ashley and Wes Ryan explore Wes's journey through the world of musical theater, touching on themes of loss, creativity, and the impact of Disney. They discuss the importance of play, the challenges of rejection, and the comfort found in chaos. Wes shares insights on the auditioning process, the significance of consistency, and the lessons learned during the pandemic. The conversation culminates in Wes's vision for their production company, aiming to amplify diverse voices and stories in the entertainment industry. In this engaging conversation, Wesley Ryan and Kabrina Ashley explore the themes of curiosity, play, and the importance of embracing struggle in storytelling. They discuss the hero's journey, the value of small steps in achieving goals, and the significance of generational wisdom. The dialogue also touches on collective action for social change, the human cost of art, and the role of failure in personal growth. Ultimately, they emphasize the importance of connection and support in navigating life's challenges.

In this episode of Top Shelf Creator, host Kabrina Ashley discusses the reasons behind the six-month hiatus of the podcast, including personal challenges and business reevaluations. She emphasizes the importance of community support, setting boundaries, and creating structured content strategies. Kabrina shares insights on networking, recognizing true friends, and the necessity of having a support system during tough times. The episode concludes with a look ahead to future guests and topics.

📲 Watch full episodes here: ⁠https://topshelfcreator.com/youtube⁠

📍 FREE course on positioning yourself as the go to person to work with:

🔗 https://micdropmessage.com

Lastly, leave me a 5 ⭐ review on Apple or Spotify and Subscribe!

🔗 http://topshelfcreator.com/itunes

🔗 http://topshelfcreator.com/spotify

---------

MEET THE HOST KABRINA ASHLEY

🎉 Instagram: https://www.instagram.com/kabrinaashley/

🎉 TikTok: https://www.tiktok.com/@kabrinaashley

🎉 LinkedIn: https://www.linkedin.com/in/kabrina-ashley/

🎉 Kabrina's Bio:

Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.

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🔗 http://topshelfcreator.com/

Summary

In this episode of Top Shelf Creator, Kabrina Ashley and Zach Spuckler delve into the world of Facebook advertising, discussing its challenges, the freedom it offers, and the importance of understanding audience behavior. They explore how effective advertising can lead to consistent sales, the significance of community and visibility, and the necessity of having a quality product. The conversation emphasizes the role of data in refining advertising strategies and the importance of feedback for continuous improvement. In this conversation, Kabrina Ashley and Zach Spuckler delve into the intricacies of social media and advertising strategies for entrepreneurs. They discuss the importance of playing the long game in business, understanding advertising as both an art and a science, and the reality of returns on advertising investments. The discussion also covers key metrics like earnings per lead, the concept of self-liquidating offers, and the significance of tracking metrics for sustainable growth. They emphasize the journey of entrepreneurship, the importance of taking action, and introduce the Facebook Ads Bootcamp as a resource for aspiring marketers. The conversation concludes with reflections on celebrating progress and the community aspect of entrepreneurship.

Takeaways

• Advertising allows you to trade dollars for time.
• Achieving no zero sales days is a significant goal.
• Understanding audience behavior is crucial for effective advertising.
• Good advertising requires a quality product behind it.
• Visibility through ads can lead to community building.
• Feedback from customers is essential for improvement.
• Learning to navigate ads is like learning a new language.
• Ads can help you connect with your audience on a deeper level.
• Continuous improvement is key to successful advertising campaigns.
• Building relationships through advertising can lead to word-of-mouth referrals. You don't need to attach yourself to social media when you have advertising.
• Entrepreneurship is a long game; patience is key.
• Advertising should be data-driven, not a gamble.
• Earnings per lead is a crucial metric but should be viewed holistically.
• Self-liquidating offers can help fund advertising efforts.
• Tracking metrics over time provides valuable insights for growth.
• The journey of entrepreneurship is filled with ups and downs.
• Taking action is essential, even when it's scary.
• Celebrating small wins is important for motivation.
• Community support can make a significant difference in your journey.

CONNECT WITH OUR GUEST!

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FB: facebook.com/zachspuckler

IG: instagram.com/zachspuckler

Free Offer: $15/ Day Facebook Ads Strategy for Evergreen Growth

heartsoulhustle.com/ads15

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📲 Watch full episodes here: https://topshelfcreator.com/podcast

📍 FREE guide on how to find your ideal clients & stand out:

🔗 https://kabrinabudwell.com/resources/ideal-client/

Lastly, leave me a review on Apple Podcasts if you enjoyed the episode!

🔗 http://topshelfcreator.com/itunes

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KABRINA'S LINKS

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🎧 Podcast: https://www.topshelfcreator.com/podcast

🖥️ Website: https://www.topshelfcreator.com

👉 Instagram: https://www.instagram.com/topshelfcreator

👉 Facebook: https://www.facebook.com/topshelfcreator

👉 TikTok: https://www.tiktok.com/@topshelfcreator

👉 LinkedIn: https://www.linkedin.com/company/topshelfcreator

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Summary

In this episode of Top Shelf Creator, Kabrina Ashley interviews Patrick Boylan, an actor, musician, and app creator from Museflow. They discuss the journey of an artist transitioning from theater to technology, the concept of code switching in different environments, and the importance of authenticity in communication. Patrick shares his experiences in music education and how he developed Museflow to revolutionize the way people learn music. The conversation also touches on neurodiversity and the need for adaptable learning methods, emphasizing that music is a language of expression. In this conversation, Patrick Boylan and Kabrina Ashley explore the innovative approach to music education through Museflow, emphasizing the importance of fluency in music as a language. They discuss the integration of technology in personalized learning, the concept of flow state in enhancing engagement, and the neurobiological benefits of repetitive practice. The dialogue also touches on the idea of edutainment, making learning enjoyable, and the challenges adult learners face when picking up music later in life. Ultimately, they highlight the importance of mastery and creativity in music, encouraging a fun and engaging learning process.

Takeaways

• Patrick's journey in the arts began at a young age.
• Code switching can be emotionally challenging in different contexts.
• Authenticity in communication is crucial for meaningful connections.
• Kindness should be the foundation of our interactions, not just niceness.
• The traditional music education model can be limiting for many learners.
• Museflow aims to change the way music is taught and learned.
• Neurodiversity is increasingly recognized in education and business.
• Learning should be tailored to individual needs and strengths.
• Music is a universal language that allows for personal expression.
• Adapting educational methods can lead to greater understanding and success. Music is a language that requires fluency and expression.
• Traditional learning methods often fail to cater to individual needs.
• Flow state enhances learning by matching challenges to skill levels.
• Gamification can make learning music more engaging and fun.
• Personalized learning through technology is essential for success.
• Adult learners can overcome barriers to learning music with the right tools.
• Edutainment bridges the gap between learning and enjoyment.
• Mastery in music allows for creative expression and exploration.
• Museflow offers a unique approach to music education for all ages.
• Feedback and community engagement are vital for continuous improvement.

CONNECT WITH OUR GUEST!

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IG: https://www.instagram.com/museflow.ai/

LI: https://www.linkedin.com/in/patrick-boylan-6b133248/

TW: https://twitter.com/MuseflowAI

YT: https://www.youtube.com/channel/UCJ0AoJ3IcugepZUlAlzi-Dw

Website: http://museflow.ai

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📲 Watch full episodes here: https://topshelfcreator.com/podcast

📍 FREE guide on how to find your ideal clients & stand out:

🔗 https://kabrinabudwell.com/resources/ideal-client/

Lastly, leave me a review on Apple Podcasts if you enjoyed the episode!

🔗 http://topshelfcreator.com/itunes

---------

KABRINA'S LINKS

---------

🎧 Podcast: https://www.topshelfcreator.com/podcast

🖥️ Website: https://www.topshelfcreator.com

👉 Instagram: https://www.instagram.com/topshelfcreator

👉 Facebook: https://www.facebook.com/topshelfcreator

👉 TikTok: https://www.tiktok.com/@topshelfcreator

👉 LinkedIn: https://www.linkedin.com/company/topshelfcreator

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CONNECT WITH OUR GUEST!

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FB: facebook.com/owwstin

IG: Instagram.com/socialtypro

LI: https://www.linkedin.com/in/austinarmstrong90

TT: https://www.tiktok.com/@usefulaiwebsites

YT: https://youtube.com/@socialtypro

Website: Https://www.syllaby.io

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📲 Watch full episodes here: https://topshelfcreator.com/podcast

📍 FREE guide on how to find your ideal clients & stand out:

🔗 https://kabrinabudwell.com/resources/ideal-client/

Lastly, leave me a review on Apple Podcasts if you enjoyed the episode!

🔗 http://topshelfcreator.com/itunes

---------

KABRINA'S LINKS

---------

🎧 Podcast: https://www.topshelfcreator.com/podcast

🖥️ Website: https://www.topshelfcreator.com

👉 Instagram: https://www.instagram.com/topshelfcreator

👉 Facebook: https://www.facebook.com/topshelfcreator

👉 TikTok: https://www.tiktok.com/@topshelfcreator

👉 LinkedIn: https://www.linkedin.com/company/topshelfcreator

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Summary

In this episode of Top Shelf Creator, Kabrina Ashley interviews Keenya Kelly, a prominent figure in the TikTok space. They discuss Keenya's journey into video creation, the struggles of self-doubt, and the importance of authenticity in content creation. Keenya shares her process for creating engaging videos, the significance of planning, and the mental battles that many face when posting online. The conversation emphasizes the need for strategic content planning and the importance of building an audience to achieve success in online marketing. In this conversation, Keenya Kelly and Kabrina Ashley discuss the importance of embracing failure, mental health, and the need for support systems in entrepreneurship. They emphasize the significance of therapy and coaching, the necessity of creating efficient business processes, and strategies for generating content ideas for short-form videos. The dialogue highlights personal experiences and insights that can help entrepreneurs navigate their journeys more effectively.

Takeaways

• Keenya started her journey in video creation in 2016 with Periscope.
• Self-doubt is a common barrier for many aspiring content creators.
• Authenticity resonates with audiences and helps build connections.
• Creating content requires a structured process and planning.
• Batch content creation can alleviate the stress of daily posting.
• Facing the fear of posting is crucial for growth.
• Mental health plays a significant role in content creation.
• Strategic planning is essential for successful launches.
• Building an audience takes time and consistency.
• Content should align with business goals for effective marketing. Giving ourselves permission to fail is crucial for growth.
• Success stories often come from a history of failures.
• Mental health plays a significant role in business success.
• Therapy can provide valuable tools for navigating challenges.
• Building a support system is essential for entrepreneurs.
• Creating processes can streamline business operations.
• It's important to acknowledge your own humanity in business.
• You need both a therapist and a coach for balanced support.
• Generating content ideas can be simplified through research.
• The barriers to success often stem from within ourselves.

CONNECT WITH OUR GUEST!

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KeenyaKelly on all platforms

Website: www.keenyakelly.com

Free Offer: This guide gives you the best hooks to use in your videos. Catch your audiences attention and grow your business.

www.keenyakelly.com/75hooks

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📲 Watch full episodes here: https://topshelfcreator.com/podcast

📍 FREE guide on how to find your ideal clients & stand out:

🔗 https://kabrinabudwell.com/resources/ideal-client/

Lastly, leave me a review on Apple Podcasts if you enjoyed the episode!

🔗 http://topshelfcreator.com/itunes

---------

KABRINA'S LINKS

---------

🎧 Podcast: https://www.topshelfcreator.com/podcast

🖥️ Website: https://www.topshelfcreator.com

👉 Instagram: https://www.instagram.com/topshelfcreator

👉 Facebook: https://www.facebook.com/topshelfcreator

👉 TikTok: https://www.tiktok.com/@topshelfcreator

👉 LinkedIn: https://www.linkedin.com/company/topshelfcreator

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