In this episode of Top Shelf Creator, host Kabrina Ashley discusses the reasons behind the six-month hiatus of the podcast, including personal challenges and business reevaluations. She emphasizes the importance of community support, setting boundaries, and creating structured content strategies. Kabrina shares insights on networking, recognizing true friends, and the necessity of having a support system during tough times. The episode concludes with a look ahead to future guests and topics.

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📍 FREE course on positioning yourself as the go to person to work with:

🔗 https://micdropmessage.com

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MEET THE HOST KABRINA ASHLEY

🎉 Instagram: https://www.instagram.com/kabrinaashley/

🎉 TikTok: https://www.tiktok.com/@kabrinaashley

🎉 LinkedIn: https://www.linkedin.com/in/kabrina-ashley/

🎉 Kabrina's Bio:

Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.

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Summary

In this episode of Top Shelf Creator, Kabrina Ashley and Zach Spuckler delve into the world of Facebook advertising, discussing its challenges, the freedom it offers, and the importance of understanding audience behavior. They explore how effective advertising can lead to consistent sales, the significance of community and visibility, and the necessity of having a quality product. The conversation emphasizes the role of data in refining advertising strategies and the importance of feedback for continuous improvement. In this conversation, Kabrina Ashley and Zach Spuckler delve into the intricacies of social media and advertising strategies for entrepreneurs. They discuss the importance of playing the long game in business, understanding advertising as both an art and a science, and the reality of returns on advertising investments. The discussion also covers key metrics like earnings per lead, the concept of self-liquidating offers, and the significance of tracking metrics for sustainable growth. They emphasize the journey of entrepreneurship, the importance of taking action, and introduce the Facebook Ads Bootcamp as a resource for aspiring marketers. The conversation concludes with reflections on celebrating progress and the community aspect of entrepreneurship.

Takeaways

• Advertising allows you to trade dollars for time.
• Achieving no zero sales days is a significant goal.
• Understanding audience behavior is crucial for effective advertising.
• Good advertising requires a quality product behind it.
• Visibility through ads can lead to community building.
• Feedback from customers is essential for improvement.
• Learning to navigate ads is like learning a new language.
• Ads can help you connect with your audience on a deeper level.
• Continuous improvement is key to successful advertising campaigns.
• Building relationships through advertising can lead to word-of-mouth referrals. You don't need to attach yourself to social media when you have advertising.
• Entrepreneurship is a long game; patience is key.
• Advertising should be data-driven, not a gamble.
• Earnings per lead is a crucial metric but should be viewed holistically.
• Self-liquidating offers can help fund advertising efforts.
• Tracking metrics over time provides valuable insights for growth.
• The journey of entrepreneurship is filled with ups and downs.
• Taking action is essential, even when it's scary.
• Celebrating small wins is important for motivation.
• Community support can make a significant difference in your journey.

CONNECT WITH OUR GUEST!

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FB: facebook.com/zachspuckler

IG: instagram.com/zachspuckler

Free Offer: $15/ Day Facebook Ads Strategy for Evergreen Growth

heartsoulhustle.com/ads15

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📲 Watch full episodes here: https://topshelfcreator.com/podcast

📍 FREE guide on how to find your ideal clients & stand out:

🔗 https://kabrinabudwell.com/resources/ideal-client/

Lastly, leave me a review on Apple Podcasts if you enjoyed the episode!

🔗 http://topshelfcreator.com/itunes

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KABRINA'S LINKS

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🎧 Podcast: https://www.topshelfcreator.com/podcast

🖥️ Website: https://www.topshelfcreator.com

👉 Instagram: https://www.instagram.com/topshelfcreator

👉 Facebook: https://www.facebook.com/topshelfcreator

👉 TikTok: https://www.tiktok.com/@topshelfcreator

👉 LinkedIn: https://www.linkedin.com/company/topshelfcreator

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Summary

In this episode of Top Shelf Creator, Kabrina Ashley interviews Patrick Boylan, an actor, musician, and app creator from Museflow. They discuss the journey of an artist transitioning from theater to technology, the concept of code switching in different environments, and the importance of authenticity in communication. Patrick shares his experiences in music education and how he developed Museflow to revolutionize the way people learn music. The conversation also touches on neurodiversity and the need for adaptable learning methods, emphasizing that music is a language of expression. In this conversation, Patrick Boylan and Kabrina Ashley explore the innovative approach to music education through Museflow, emphasizing the importance of fluency in music as a language. They discuss the integration of technology in personalized learning, the concept of flow state in enhancing engagement, and the neurobiological benefits of repetitive practice. The dialogue also touches on the idea of edutainment, making learning enjoyable, and the challenges adult learners face when picking up music later in life. Ultimately, they highlight the importance of mastery and creativity in music, encouraging a fun and engaging learning process.

Takeaways

• Patrick's journey in the arts began at a young age.
• Code switching can be emotionally challenging in different contexts.
• Authenticity in communication is crucial for meaningful connections.
• Kindness should be the foundation of our interactions, not just niceness.
• The traditional music education model can be limiting for many learners.
• Museflow aims to change the way music is taught and learned.
• Neurodiversity is increasingly recognized in education and business.
• Learning should be tailored to individual needs and strengths.
• Music is a universal language that allows for personal expression.
• Adapting educational methods can lead to greater understanding and success. Music is a language that requires fluency and expression.
• Traditional learning methods often fail to cater to individual needs.
• Flow state enhances learning by matching challenges to skill levels.
• Gamification can make learning music more engaging and fun.
• Personalized learning through technology is essential for success.
• Adult learners can overcome barriers to learning music with the right tools.
• Edutainment bridges the gap between learning and enjoyment.
• Mastery in music allows for creative expression and exploration.
• Museflow offers a unique approach to music education for all ages.
• Feedback and community engagement are vital for continuous improvement.

CONNECT WITH OUR GUEST!

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IG: https://www.instagram.com/museflow.ai/

LI: https://www.linkedin.com/in/patrick-boylan-6b133248/

TW: https://twitter.com/MuseflowAI

YT: https://www.youtube.com/channel/UCJ0AoJ3IcugepZUlAlzi-Dw

Website: http://museflow.ai

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📲 Watch full episodes here: https://topshelfcreator.com/podcast

📍 FREE guide on how to find your ideal clients & stand out:

🔗 https://kabrinabudwell.com/resources/ideal-client/

Lastly, leave me a review on Apple Podcasts if you enjoyed the episode!

🔗 http://topshelfcreator.com/itunes

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KABRINA'S LINKS

---------

🎧 Podcast: https://www.topshelfcreator.com/podcast

🖥️ Website: https://www.topshelfcreator.com

👉 Instagram: https://www.instagram.com/topshelfcreator

👉 Facebook: https://www.facebook.com/topshelfcreator

👉 TikTok: https://www.tiktok.com/@topshelfcreator

👉 LinkedIn: https://www.linkedin.com/company/topshelfcreator

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