In this episode, Wynn Austin interviews her long time mentor and sales pioneer Mike Bosworth, about the lessons that shaped both of their entrepreneurial paths.

They explore how curiosity, storytelling, and genuine human connection make selling feel less like persuasion and more like helping people see what’s possible. Mike shares how his early experience supporting customers at Xerox taught him to understand people’s real challenges before moving into sales—and eventually creating Solution Selling.

The conversation also covers Wynn’s persistence building her sauce brand, handling rejection from retailers, and why “no” often means “not now.” They close on the power of vulnerability: going first in deeper conversations creates trust, whether in business, friendships, or relationships.

Takeaways

• The importance of curiosity in sales
• Using storytelling to build trust
• The role of vulnerability in sales and leadership
• Strategies for overcoming rejection in sales
• The impact of human connection on business success

To learn more about Mike Bosworth and his books, please see links below.

Want to learn more about Mike Bosworth and his groundbreaking approach to sales, storytelling, and building authentic connections with customers? Connect with Mike on LinkedIn and explore his bestselling books:

Connect with Mike:
Mike Bosworth on LinkedIn

Books by Mike Bosworth:

📚 Solution Selling: Creating Buyers in Difficult Selling Markets
A foundational guide to moving away from traditional product-focused selling and instead helping customers identify problems and discover solutions.
Buy on Amazon

📚 CustomerCentric Selling
Co-authored with John Holland, this book focuses on aligning the sales process with how customers actually want to buy and creating meaningful, buyer-focused conversations.
Buy on Amazon

📚 What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
Co-authored with Ben Zoldan, this book explores how storytelling, empathy, authenticity, and emotional connection can transform the way we sell and influence others.
Buy on Amazon

Follow Mike and dive deeper into his work to learn how better conversations, authentic storytelling, and a customer-centered approach can change the way we think about sales.

On this inspiring episode of In the Kitchen with Wynn, we head into the journey of Ellen C. Lee—professional organizer and author of cookbook "Food That Anchors."

With her love of organizing and food, Ellen was able to make healthy and quick meals in her kitchen to fit her on the go lifestyle. She never imagined that she would be destine to write a cookbook.

Her destiny found her when she would create workshops and would bring food for the guests attending. She was taken aback when the guests were more excited about her food than the content of the workshop!

She felt that it was a divine encounter that lead her to decided to write a cookbook. She wanted to share her gift and help others eat healthy on the run. Pushing away self doubts, she continued to pursue her dreams with the attitude that no gift is too small. If she only helped a couple people, we cannot discount the impact that it has on those people. That attitude helped her pursue her dreams with the goal of helping others.

During our engaging conversation, these are some of my favorite takeaways:

Nothing is too small to share, you never know the impact that it makes onto others.

The order of execution is really the key in saving time in the kitchen.

Find someone to hold you ACCOUNTABLE to your goal

There is wisdom in having a framework to keep you organized but always be open and flexible

Never Ignore your dreams....do things your way and no dream or project is too small to bring to life

This conversation with Ellen Lee has gotten me fired up to get going with my cookbook! I know that it's going make you think of what gift you have to bring into this world to help others!

Stay connected with Ellen & Purchase her cookbook!
https://www.instagram.com/foodthatanchors/
https://www.foodthatanchors.com/

Keep in touch with me on my entrepreneurial journey and find out what I'm cooking
Instagram: Wynnskitchen

You can find Wynn's Kitchen's products in markets (store locater on our website) and on our website.
https://wynnskitchen.com/

If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.

To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com

You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up!

Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.

xoxo,
Wynn

Welcome to "The Wynn's Kitchen Podcast" In this episode, I have a special guest, Juliet Blake - founder of Ginsa - a brand new, sparkling ginseng tonic beverage.

In this episode, not only do we discuss how we share a passion of sharing flavors from our own culture with the world, but also the challenges it takes in starting a natural food and beverage brand. With over 20 years of experience in the beverage business, Juliet shares her foundational strategy for scaling a consumer goods brand.

With a wealth of experience working in the CPG industry with notable brands such as Mama Chia and Zico, she decided that it was time to start her own brand and share the power of Ginseng to the masses by making it accessible and relatable.

Juliet’s love for Ginseng comes from her Korean heritage. She grew up drinking Ginseng and loves the flavor and how it helps her focus and have mental clarity without the coffee jitters. The popularity of Ginseng drinks is well known in South Korea due to its health benefits, but it has not made it’s way mainstream in the states. It’s flavor is not something that everyone can stomach, so Juliet wanted to not only make Ginseng the main ingredient but she turned it into flavorful and easy to drink sparkling tonic.

Her passion to share the health benefits of ginseng pushed her to brave the world of CPG and launching her own brand, Ginsa. In the past she has said that she would never have her own brand, because she has first handedly seen the challenges that founders faced in the brands that she worked with. However, she had a calling that she cannot deny and is up for the challenge.

With her CPG experience, she has been able to fast forward and skip many of the expensive mistakes that many founders have faced.

We talked about how important it is to talk about the non-glamourous aspect of being a founder and the challenges and expenses of scaling. Many times being a food founder and having a brand is glamorized in the media and on social outlets which can be very dangerous for a budding consumer food brand.

Listen in so that you can learn and avoid expensive mistakes in our own brand while learning how to achieve mental clarity with Ginsa.

You can learn more about Ginsa and order their delicious ginseng sparkling tonic at
https://ginsabrands.com/
Instagram: Ginsabrands

Keep in touch with me on my entrepreneurial journey and find out what I'm cooking! You can also order my products through our website.

https://wynnskitchen.com/
Instagram: Wynnskitchen

If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.

To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com

You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up!

Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.

xoxo,
Wynn

In this episode, I had candid conversations with Rochelle about overcoming major setbacks in business. My favorite quote of hers is "Stay in the game, be patient and your business will thrive in divine timing." Listen in and learn about the MAJOR Setbacks that we both experienced, and what kept us moving forward.

If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.

To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com

You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up!

Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.

xoxo,
Wynn

If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.

To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com

You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up!

Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.

xoxo,
Wynn

My very first podcast episode of “In the Kitchen with Wynn” I interviewed Dissaya of Shroomeats on her entrepreneurial journey and get her advice.

I’ve had this idea for a long time, and decided to push out of my comfort zone and to go for it. I love sharing my story, and learning about other founder’s stories!

It’s my way of giving back and helping anyone that is on their own entrepreneurial journey. I’ve learned and continue to learn from so many people.

Is it amateur quality: YES,

Was I nervous as hell? HELL YES

Can I do better on editing: DEFINITELY

Do I think my head moves in circles a lot when I talk? 10,000 %

BUT…..if just one person finds the interviews helpful and even a tiny bit inspiring, then it was worth it to me.

Meet Dissaya of Shroomeats!
https://www.shroomeats.co/

Listen in to hear about what inspired her to start her business and some of her business advice. She is setting out to provide delicious and hearty meat alternative "meat" that is made of shitakke mushrooms. She wanted a healthy alternative that tastes good and is natural.

I loved connecting with her and have learned so much for her! Especially since Pandemic, I think most of us are trying to eat healthier and more plant based.

If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.

To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com

You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up!

Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.

xoxo,
Wynn

In this episode of the Wynn's Kitchen podcast, host Wynn Austin speaks with Sashee Chandran, founder of TeaDrops, about her journey in creating a unique tea experience that combines convenience with quality. Sashee shares her background, the inspiration behind her innovative product, and the challenges she faced in growing her business from a kitchen project to a brand available in major retailers like Walmart and Sprouts. The conversation delves into the importance of quality control, retail strategies, and the balance between family life and entrepreneurship. Sashee offers valuable advice for aspiring entrepreneurs, emphasizing the need for humility, resilience, and a clear vision.

Takeaways

• Sashee's background in tea influenced her passion for creating TeaDrops.
• The idea for TeaDrops came from a desire for quality and convenience in tea.
• Sashee's journey involved testing her product at farmer's markets.
• Quality control is crucial in maintaining product consistency.
• Navigating retail partnerships requires careful consideration of costs and margins.
• Sashee emphasizes the importance of community and feedback in product development.
• The transition from co-packing to self-manufacturing provided more flexibility.
• Balancing family life with business is a constant challenge for entrepreneurs.
• Sashee encourages aspiring entrepreneurs to start somewhere and be receptive to feedback.
• Resilience and a clear vision are essential for long-term success.

To shop Tea Drops and connect with Sahsee, please see the links below.

https://www.myteadrop.com/

Instagram: myteadrops

Linkedin: Sashee Chandran

If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.

To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com

You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up!

Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.

xoxo,
Wynn

In this episode, host Wynn Austin interviews Judy Tsuei, the founder of Wild Hearted Words, a marketing agency based in San Diego. They discuss Judy's journey as an Asian American woman in entrepreneurship, the importance of storytelling in marketing, and the power of being seen and heard. They also touch on topics such as the impact of upbringing on self-expression, the role of curiosity in personal and professional growth, and the connection between physical and emotional well-being.

In this conversation, Wynn Austin and Judy discuss the importance of authenticity and self-compassion in both personal and professional journeys. They explore the damaging effects of perfectionism and the pressure to present a curated image on social media. They also touch on the power of storytelling and the role it plays in branding and marketing.

Judy shares her work in helping businesses develop their brand strategy and content marketing, while also empowering individuals to embrace their authentic selves. They discuss the value of podcasts in providing support and understanding, and the importance of finding a supportive community.

Key Takeaways

• The importance of being seen and heard in personal and professional relationships
• The power of storytelling in marketing and business
• The impact of upbringing on self-expression and the journey to finding one's voice
• The role of curiosity in personal and professional growth
• The connection between physical and emotional well-being Authenticity and self-compassion are essential in personal and professional journeys.
• Perfectionism and the pressure to present a curated image on social media can be damaging.
• Storytelling plays a powerful role in branding and marketing.
• Developing a brand strategy and content marketing can help businesses scale and increase visibility.

Thank you for tuning in! To learn more about today's guest and dive deeper into her work, check out the links below:

Website: Wild Hearted Words
Podcast: F*ck Saving Face
Kickstarter Book Campaign

Judy is also writing a new book and has launched a kickstarter campaign:
Book: How to Disappoint Your Parents in 10 Shameless Steps
For today's overperforming, overwhelmed, and over-it AANHPI who's tired of the Model Minority Myth—and immigrant parent expectations!

If you enjoyed this episode, don't forget to subscribe to our podcast on Apple or Spotify so you never miss an update. You can also follow Wynn on social media for behind-the-scenes of her entrepreneurial journey on building Wynn's Kitchen and upcoming podcast guest announcements. Need some dinner inspiration, be sure to check out recipes and information on her Natural Asian sauces on the website!

www.wynnskitchen.com
Instagram: wynnskitchen

If you would like to be a sponsor, please feel free to contact us at hello@wynnskitchen.com

If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.

To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com

You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up!

Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.

xoxo,
Wynn