In this episode, Wynn Austin interviews her long time mentor and sales pioneer Mike Bosworth, about the lessons that shaped both of their entrepreneurial paths.

They explore how curiosity, storytelling, and genuine human connection make selling feel less like persuasion and more like helping people see what’s possible. Mike shares how his early experience supporting customers at Xerox taught him to understand people’s real challenges before moving into sales—and eventually creating Solution Selling.

The conversation also covers Wynn’s persistence building her sauce brand, handling rejection from retailers, and why “no” often means “not now.” They close on the power of vulnerability: going first in deeper conversations creates trust, whether in business, friendships, or relationships.

Takeaways

• The importance of curiosity in sales
• Using storytelling to build trust
• The role of vulnerability in sales and leadership
• Strategies for overcoming rejection in sales
• The impact of human connection on business success

To learn more about Mike Bosworth and his books, please see links below.

Want to learn more about Mike Bosworth and his groundbreaking approach to sales, storytelling, and building authentic connections with customers? Connect with Mike on LinkedIn and explore his bestselling books:

Connect with Mike:
Mike Bosworth on LinkedIn

Books by Mike Bosworth:

📚 Solution Selling: Creating Buyers in Difficult Selling Markets
A foundational guide to moving away from traditional product-focused selling and instead helping customers identify problems and discover solutions.
Buy on Amazon

📚 CustomerCentric Selling
Co-authored with John Holland, this book focuses on aligning the sales process with how customers actually want to buy and creating meaningful, buyer-focused conversations.
Buy on Amazon

📚 What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
Co-authored with Ben Zoldan, this book explores how storytelling, empathy, authenticity, and emotional connection can transform the way we sell and influence others.
Buy on Amazon

Follow Mike and dive deeper into his work to learn how better conversations, authentic storytelling, and a customer-centered approach can change the way we think about sales.

On this inspiring episode of In the Kitchen with Wynn, we head into the journey of Ellen C. Lee—professional organizer and author of cookbook "Food That Anchors."

With her love of organizing and food, Ellen was able to make healthy and quick meals in her kitchen to fit her on the go lifestyle. She never imagined that she would be destine to write a cookbook.

Her destiny found her when she would create workshops and would bring food for the guests attending. She was taken aback when the guests were more excited about her food than the content of the workshop!

She felt that it was a divine encounter that lead her to decided to write a cookbook. She wanted to share her gift and help others eat healthy on the run. Pushing away self doubts, she continued to pursue her dreams with the attitude that no gift is too small. If she only helped a couple people, we cannot discount the impact that it has on those people. That attitude helped her pursue her dreams with the goal of helping others.

During our engaging conversation, these are some of my favorite takeaways:

Nothing is too small to share, you never know the impact that it makes onto others.

The order of execution is really the key in saving time in the kitchen.

Find someone to hold you ACCOUNTABLE to your goal

There is wisdom in having a framework to keep you organized but always be open and flexible

Never Ignore your dreams....do things your way and no dream or project is too small to bring to life

This conversation with Ellen Lee has gotten me fired up to get going with my cookbook! I know that it's going make you think of what gift you have to bring into this world to help others!

Stay connected with Ellen & Purchase her cookbook!
https://www.instagram.com/foodthatanchors/
https://www.foodthatanchors.com/

Keep in touch with me on my entrepreneurial journey and find out what I'm cooking
Instagram: Wynnskitchen

You can find Wynn's Kitchen's products in markets (store locater on our website) and on our website.
https://wynnskitchen.com/

If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.

To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com

You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up!

Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.

xoxo,
Wynn

Welcome to "The Wynn's Kitchen Podcast" In this episode, I have a special guest, Juliet Blake - founder of Ginsa - a brand new, sparkling ginseng tonic beverage.

In this episode, not only do we discuss how we share a passion of sharing flavors from our own culture with the world, but also the challenges it takes in starting a natural food and beverage brand. With over 20 years of experience in the beverage business, Juliet shares her foundational strategy for scaling a consumer goods brand.

With a wealth of experience working in the CPG industry with notable brands such as Mama Chia and Zico, she decided that it was time to start her own brand and share the power of Ginseng to the masses by making it accessible and relatable.

Juliet’s love for Ginseng comes from her Korean heritage. She grew up drinking Ginseng and loves the flavor and how it helps her focus and have mental clarity without the coffee jitters. The popularity of Ginseng drinks is well known in South Korea due to its health benefits, but it has not made it’s way mainstream in the states. It’s flavor is not something that everyone can stomach, so Juliet wanted to not only make Ginseng the main ingredient but she turned it into flavorful and easy to drink sparkling tonic.

Her passion to share the health benefits of ginseng pushed her to brave the world of CPG and launching her own brand, Ginsa. In the past she has said that she would never have her own brand, because she has first handedly seen the challenges that founders faced in the brands that she worked with. However, she had a calling that she cannot deny and is up for the challenge.

With her CPG experience, she has been able to fast forward and skip many of the expensive mistakes that many founders have faced.

We talked about how important it is to talk about the non-glamourous aspect of being a founder and the challenges and expenses of scaling. Many times being a food founder and having a brand is glamorized in the media and on social outlets which can be very dangerous for a budding consumer food brand.

Listen in so that you can learn and avoid expensive mistakes in our own brand while learning how to achieve mental clarity with Ginsa.

You can learn more about Ginsa and order their delicious ginseng sparkling tonic at
https://ginsabrands.com/
Instagram: Ginsabrands

Keep in touch with me on my entrepreneurial journey and find out what I'm cooking! You can also order my products through our website.

https://wynnskitchen.com/
Instagram: Wynnskitchen

If you enjoyed this episode, please be sure to share and subscribe to the podcast on apple podcast, spotify, or i heart radio. Please leave us a review on apple to help others like you, find our podcast.

To order our delicous & Keto Friendly Asian sauces & healthy recipes, please feel free to check out our website - www.wynnskitchen.com

You can also connect with me on Instagram at Wynn’s Kitchen, that’s my social media of choice. I’m on there daily, sharing what I’m up to and what I’m cooking up!

Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.

xoxo,
Wynn