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Feeling stretched thin by ever-changing platforms and endless marketing advice? We sat down with Dave Charest, Director of Small Business Success at Constant Contact, to chart a calmer, clearer route to growth. Dave has spent two decades translating complex marketing into plain English and actionable steps, and he brings a refreshingly grounded approach: simplify your message, own your audience, and take consistent action.

We start by naming the real culprit: marketing overwhelm. Dave breaks down how FOMO and scattered tactics drain time and confidence, then shows how focus brings momentum. You’ll learn the four questions every homepage must answer—what is it, who is it for, so what, and what’s next—and how removing sliders, vague headlines, and clutter can raise conversions fast. We dig into value-first list building with examples that work today, from a pizzeria offering free garlic knots to service pros using content upgrades and delayed pop-ups that fit the moment.

From there, we map a simple email growth ladder: send a welcome email that delivers immediately, establish a cadence you can keep, then layer in segmentation and light automation. Dave shares practical plays like click segmentation to identify intent (think “Need Catering?”) and how announcement, reminder, and last-chance emails convert without being pushy. We also explore the RPE framework—Review, Plan, Execute—to help you choose priorities, protect time, and move forward without burnout. And in a world of AI-generated sameness, Dave makes a powerful case for showing your face and point of view to build trust and stand out.

If you want a strategic, human way to turn your website and email into a reliable growth engine, this conversation gives you the steps to start this week. Subscribe, share with a fellow founder who’s stuck in the weeds, and leave a quick review to tell us which tactic you’ll try first.

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Getting traffic to your E-commerce store but struggling to make sales?

In this episode of The Website Growth Show, E-commerce conversion expert Simon Peat explains why most E-commerce stores fail to convert even when traffic is strong and how small fixes can lead to massive revenue gains.

Simon shares real examples where brands doubled conversions not by redesigning everything, but by fixing checkout friction, unclear messaging, and hidden trust signals.

If your E-commerce store looks good but customers do not complete purchases, this episode will show you exactly where to look first.

What You Will Learn

Why traffic does not equal sales in E-commerce
The number one checkout mistake killing conversions
How unclear messaging blocks buying decisions
Why social proof must be visible immediately
How one wellness brand doubled conversions from 2 to 3 per cent to over 5 per cent
Why ShopPay and frictionless checkout matter
How subscriptions increase customer lifetime value when done right
What conversion leaks are and how to spot them
Why mobile experience is costing most stores over half their sales
Which ecommerce data actually matters, and what to ignore

About Simon Peat

Simon Peat is an E-commerce conversion specialist with nearly 20 years of experience helping established online stores increase revenue from existing traffic. He focuses on data led optimisation, checkout flow improvements, and removing friction from the buying journey.

You can find Simon on LinkedIn, where he shares practical, real world ecommerce conversion advice.

Resources (mentioned)

Simon Peat (LinkedIn): https://bit.ly/4qLmBAk

Chapters
00:00 Intro
01:55 Why people trust people, not brands
02:20 Guest intro: Simon Peat
03:58 How Simon helps brands add £50K+ revenue
05:22 Why eCommerce sites fail to convert
06:35 Social proof & trust mistakes
06:55 How to identify conversion problems using data
08:02 Checkout issues killing conversions
10:31 Case study: Shopify wellness brand
12:27 Subscription optimization & Shop Pay
14:12 From 2–3% to 5–6% conversion rate
18:10 Traffic leaks explained
22:03 Using Google Analytics the right way
24:47 Mobile conversion mistakes
30:50 The discount trap
35:05 Quick CRO wins founders can fix in one afternoon
38:11 Where to find Simon Peat
38:43 Outro

Website growth
Ecommerce conversions
SEO and UX
Messaging clarity
Revenue optimization

#CROeCommerce #IncreaseOnlineSales #TrafficButNoSales #MobileOptimization #EcommerceCaseStudy #CustomerLifetimeValue #ShopPay #WebsiteConversions #GrowthMarketing #DataDrivenMarketing

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Most hospitality brands struggle to drive direct bookings online.

They try posting on Instagram, Facebook, and maybe even LinkedIn, but with little traction, low ROI, and even lower engagement.

In this episode of The Website Growth Show, we sat down with Debbie Miller, founder of Social Hospitality, to unpack:

✅ How to make social media actually drive traffic to your website
✅ Why storytelling content (not salesy posts) gets the best results
✅ The secret to generating $30K+ revenue from ONE quirky email campaign
✅ How hotels can reduce reliance on Booking.com and OTAs
✅ Why your website is still your best growth asset (if you use it right)
✅ How AI is changing content creation, search, and strategy
✅ The new rules of “interest media” vs “social media”

If you’re a hotel, law firm, or small business owner struggling to grow your online presence, this episode will show you how to use authentic marketing and strategic content to drive real-world business growth.

🔗 More from Debbie

Website: https://socialhospitality.com
LinkedIn: Debbie Miller on LinkedIn

#socialmediamarketing #organicsocialmedia #contentmarketing #digitalmarketing #strategy #businessgrowth #marketing #podcast

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Zero-click searches. AI overviews. Rising ad costs.

For many businesses, traffic feels harder to earn than ever.

But today’s guest believes we are not entering the end of SEO. We are entering the most exciting era of search yet.

Nick Eubanks is VP of Owned Media at Semrush, a lifelong “traffic junkie,” and one of the sharpest minds in digital strategy today. Over the past 20 years, Nick has built, bought, and scaled digital assets by mastering one thing: how and where audiences actually discover brands.

In this episode, Nick breaks down why the old “rank on Google and wait” playbook is breaking, and how businesses can shift from chasing clicks to owning attention across Google, YouTube, TikTok, Amazon, Reddit, and even ChatGPT.

If you want your website to become a true growth engine, not just a brochure, this conversation will change how you think about traffic forever.

What You’ll Learn in This Episode

• Why Nick calls himself a “traffic junkie” and how that mindset shaped his career
  
  
• Why SEO is not dying, but search has expanded far beyond Google
  
  
• What “Search Everywhere Optimization” really means for SMEs
  
  
• How AI is changing discovery without killing SEO fundamentals
  
  
• Why informational content still matters, but formats must evolve
  
  
• The traffic-first approach: find sustainable traffic before figuring out what to sell
  
  
• How Nick helped a global brand generate $60M in organic revenue from a single page
  
  
• Why owned media (blogs, newsletters, communities, content assets) is the most defensible growth strategy today
  
  
• The shift from click share to surface share in an AI-driven world
  
  
• The first step any business should take when building an owned media strategy
  
  
• Nick’s billboard advice for growing traffic in 2025 and beyond
  
  

A Standout Story from the Episode

Nick shares one of the most powerful SEO case studies you will ever hear.

A multi-billion-dollar travel brand could not rank for its most valuable keyword despite working with an agency for seven years. In one meeting, Nick spotted a single canonical tag error. Removing it moved the page from page two to page one in days. After a year of focused optimization, that single page went on to generate $60 million in organic revenue in one year, the largest attributable SEO win Nick has ever seen.

Key Mindset Shift

“Stop chasing algorithms. Start owning surfaces.”

Nick explains why businesses must think less about rankings and more about where their audience looks for answers, what they trust, and how to show up across every surface that matters.

About the Guest

Nick Eubanks is VP of Owned Media at Semrush and a veteran digital strategist with over two decades of experience in SEO, product-led growth, and digital asset acquisition. He has built agencies, lead generation businesses, affiliate sites, communities, and media brands, including Traffic Think Tank, and now leads Semrush’s owned medi

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Is your website beautiful… but still not converting?


In this episode, leadership and communication coach Beth Hope explains how to clarify your website messaging so customers instantly understand what you do, why it matters, and why they should work with you.

If you struggle to describe your business in one clear sentence, or if prospects land on your website and leave confused, this conversation will be a game changer.

Beth breaks down how clarity creates confidence, how your website becomes a mirror of your identity, and why business messaging must be simple, human, and consistent across all touchpoints.

What You’ll Learn


✔ How to clarify your website messaging (without overthinking it)
✔ Why confusion kills conversions — instantly
✔ The simplest way to explain what you do
✔ How clarity creates confidence in your brand
✔ How leaders can communicate with impact
✔ Why your website is a “mirror” of your business identity
✔ How AI fits into human communication
✔ How to avoid website messaging overwhelm


About Beth Hook

Beth Hope is a leadership and communication coach helping business owners find clarity, purpose, and confidence in their work and messaging. Her approach blends self-awareness with practical communication tools so leaders show up with confidence online and offline.

⏱️ Timestamps


00:00 – Intro
00:32 – Why your website messaging matters
01:12 – Your website as a mirror
03:00 – How leaders find clarity
05:14 – Why simplicity beats cleverness
07:44 – How to communicate confidently
10:22 – How AI affects communication
12:48 – Practical ways to clarify your website messaging
15:20 – Common mistakes business owners make
18:25 – How clarity builds trust
21:00 – Final insights


📌 Related Episodes

• Why Your Website Isn’t Converting — with Dr. J.J. Peterson
• Top 5 Mistakes Business Owners Make on Their Websites
• How to Write Clear Messaging Using StoryBrand

🎧 Subscribe for Weekly Website Growth Episodes

We cover:

• Website messaging
• SEO & content
• Conversions
• Website strategy
• Leadership communication
• AI for business


👉 Want a free website audit?
Visit WPMinds.com and request your audit today.
https://wpminds.com/request-free-website-audit/

Refrence Source:
Linkedin Profile: https://www.linkedin.com/in/beth-hope-executive-coach/
Website: https://www.andhope.co.uk/

#websitegrowth #podcast #businessgrowth #websitesolutions #growthhacks

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Struggling to rank in local search, even after posting, optimising, and hiring agencies?

In this episode, Local SEO expert Claudia Tomina (Reputation Arm) breaks down EXACTLY what moves the needle today in Google Business Profiles, Local Packs, and Maps results.

Whether you're a restaurant, home service business, personal injury lawyer, clinic, or multi-location brand… this is the most practical Local SEO breakdown you’ll ever watch.


What You'll Learn

✔ How to rank in competitive niches (lawyers, restaurants, home services)
✔ Why your Google Business Profile isn’t ranking — and how to fix it
✔ The most important ranking factors:
• Primary category
• Review recency
• Meta titles
• Consistent hours
✔ How to manage multi-location Google listings the RIGHT way
✔ Local Service Ads (LSA): when you must run them
✔ How AI is changing Local SEO
✔ How to optimize menu items, services & attributes
✔ The truth about NAP consistency (and what actually matters)
✔ When service-area businesses should show or hide their address
✔ Why citations and Yelp matter again
✔ How one category change turned a red map grid into green overnight


About Claudia Tomina

Claudia is a Google Product Expert and founder of Reputation Arm, specializing in Local SEO, Google Business Profile optimization, multi-location SEO, and review management. She is a contributor to the Local Search Ranking Factors study from WhiteSpark.

Follow Claudia on LinkedIn for powerful local search insights.

Timestamps

00:00 – Intro
00:30 – Why every business needs Local SEO
02:08 – Local SEO vs Organic SEO
03:14 – How to set realistic SEO expectations
05:39 – What LSA ads are (Local Service Ads)
07:47 – How to keep clients happy without guaranteed rankings
11:40 – Why review recency matters more than review count
14:26 – Multi-location SEO problems to avoid
18:25 – How to optimize franchise listings
21:02 – Posting on Google Business Profile
22:43 – Top Local SEO ranking factors
24:58 – Business name, categories, and recency
31:16 – Should service businesses show their address?
33:31 – Local landing pages explained
41:30 – AI's impact on Local Search
46:17 – How to turn a red ranking grid into green
48:18 – Real case study: restaurant & halal rankings
55:53 – Local SEO vs website SEO speed
58:16 – Budget advice for small businesses
1:01:00 – Where to follow Claudia

Resources

• WhiteSpark Local Search Ranking Factors
• Google Business Profile Support Forum
• Reputation Arm LinkedIn Newsletter


📣 Subscribe for Weekly Website Growth Episodes

We cover:

• SEO
• Local SEO
• Website conversions
• Marketing
• AI for search
• Content & growth

👉 Want a free website audit?

Visit WPMinds.com and request your audit today.

👉 Free Website Audit: https://wpminds.com/request-free-website-audit/

Watch Full Episode On You Tube:

https://youtu.be/I9-Xgm7maQs

#websitegrowth #localseo #marketingtips #bussinessgrowth #podcast #englishpodcast
...

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👉 Free Website Audit: https://wpminds.com/request-free-website-audit/


Episode 9 — Unlocking Financial Clarity with a Fractional CFO

In this episode, we sit down with Adam Cooper, fractional CFO and strategic advisor, to discuss how financial clarity and a strong online presence can shape the growth of small and medium-sized businesses.

Adam shares his journey of building a professional website, the lessons learned along the way, and practical strategies for driving meaningful traffic that leads to real connections.

He also offers actionable advice for new business owners who want their website to serve as a central hub for credibility and communication.


What you’ll learn in this episode:

How a fractional CFO helps businesses gain financial clarity and direction
Why building a website is an ongoing process — not a one-time project
The importance of owning your content for authenticity and brand voice
Why word of mouth remains one of the strongest marketing tools
Practical ways to establish trust and attract the right clients
How AI can enhance business efficiency when used strategically
Why partnering with experienced professionals simplifies website growth


👉 Subscribe for more episodes: https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450
👉 Learn more about WP Minds: https://wpminds.com


...........................................................................................................................................

Takeaways

A fractional CFO provides strategic insight for businesses.
Building a website is an ongoing process, not a one-time task.
Content creation should be owned by the business for authenticity.
Driving traffic to a website requires a mix of strategies.
Word of mouth remains a powerful marketing tool.
Your website should serve as the central hub for your business.
Establishing trust is crucial for attracting clients.
AI can enhance productivity but should be used cautiously.
The tone of voice on your website should reflect real-life communication.
Partnering with experienced professionals can ease the website development process.

.............................................................................................................................................


Unlocking Financial Clarity with a Fractional CFO
Building Trust Through Your Business Website

...........................................................................................................................................
Sound Bites

My website is a storefront
We want to own it ourselves
It's been very much word of mouth


...........................................................................................................................................

00:00 Intro
01:25 Guest Intro
01:51 Understanding Fractional CFO Services
02:51 The Role of a Website in Business Growth
04:37 Challenges in Website Development
06:01 Content Creation Strategies
07:15 Driving Traffic to Your Website
10:03 The Importance of Your Website as a Marketing Asset
10:46 Advice for N

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Episode 8 — Leadership Coaching, Confidence & a Website That Works

In this episode, Jessica McClure—a leadership coach with a background in corporate real estate—unpacks why even high-performing leaders need coaching, how to navigate fast-moving change at the C-suite level, and why your website must evolve as you do.

We cover confidence gaps, the “lonely at the top” reality, and practical ways founders and executives can operationalize white space, clarity, and consistent messaging online.

Jessica also shares how blogging, SEO, and a living website presence drove real pipeline, plus when to DIY vs. bring in specialists.


What you’ll learn in this episode:

Why top performers still need a coach (safe space, challenge, perspective)
The confidence gap: why leaders underrate themselves—and how to fix it
Perfectionism as a ceiling: replacing “always right” with visibility and voice
Your website as a living asset: voice, legitimacy, and continuous refresh
Blogging, brand mentions, and local SEO: what actually moved the needle
Analytics basics: pages that win, bounce signals, and what to iterate
DIY vs. hire: when to bring in SEO, copy, and creative partners
The 20% mindset: committing to visibility so clients can actually find you


👉 Subscribe for more episodes:
https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450
👉 Learn more about WP Minds: https://wpminds.com

Takeaways

My coaching dream is to reach as many people as possible.
I work with high-performing people who want to scale.
80% of coaches fail within the first two years.
I had to think about what will set me apart.
Having a website allows people to find you.
You stake your claim in the coaching world.
It's important to have a voice that says what you do.
A blog or podcast can enhance your online presence.
Understanding the challenges of startups is crucial.
Coaching is about empowering leaders to do better.

------------------------------------------------------------------------------------------------------

Sound Bites

"How can they be part of that 20%?"
"You stake your claim."
"Put a blog, put a podcast."


----------------------------------------------------------------------------------------------------------

Empowering High Performers: The Coaching Journey
Navigating Coaching Success: Insights and Strategies

#podcast #websitegrowth #businessgrowth #marketingtips #leadership #digitalmarketingstrategy

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