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Feeling stretched thin by ever-changing platforms and endless marketing advice? We sat down with Dave Charest, Director of Small Business Success at Constant Contact, to chart a calmer, clearer route to growth. Dave has spent two decades translating complex marketing into plain English and actionable steps, and he brings a refreshingly grounded approach: simplify your message, own your audience, and take consistent action.

We start by naming the real culprit: marketing overwhelm. Dave breaks down how FOMO and scattered tactics drain time and confidence, then shows how focus brings momentum. You’ll learn the four questions every homepage must answer—what is it, who is it for, so what, and what’s next—and how removing sliders, vague headlines, and clutter can raise conversions fast. We dig into value-first list building with examples that work today, from a pizzeria offering free garlic knots to service pros using content upgrades and delayed pop-ups that fit the moment.

From there, we map a simple email growth ladder: send a welcome email that delivers immediately, establish a cadence you can keep, then layer in segmentation and light automation. Dave shares practical plays like click segmentation to identify intent (think “Need Catering?”) and how announcement, reminder, and last-chance emails convert without being pushy. We also explore the RPE framework—Review, Plan, Execute—to help you choose priorities, protect time, and move forward without burnout. And in a world of AI-generated sameness, Dave makes a powerful case for showing your face and point of view to build trust and stand out.

If you want a strategic, human way to turn your website and email into a reliable growth engine, this conversation gives you the steps to start this week. Subscribe, share with a fellow founder who’s stuck in the weeds, and leave a quick review to tell us which tactic you’ll try first.

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Getting traffic to your E-commerce store but struggling to make sales?

In this episode of The Website Growth Show, E-commerce conversion expert Simon Peat explains why most E-commerce stores fail to convert even when traffic is strong and how small fixes can lead to massive revenue gains.

Simon shares real examples where brands doubled conversions not by redesigning everything, but by fixing checkout friction, unclear messaging, and hidden trust signals.

If your E-commerce store looks good but customers do not complete purchases, this episode will show you exactly where to look first.

What You Will Learn

Why traffic does not equal sales in E-commerce
The number one checkout mistake killing conversions
How unclear messaging blocks buying decisions
Why social proof must be visible immediately
How one wellness brand doubled conversions from 2 to 3 per cent to over 5 per cent
Why ShopPay and frictionless checkout matter
How subscriptions increase customer lifetime value when done right
What conversion leaks are and how to spot them
Why mobile experience is costing most stores over half their sales
Which ecommerce data actually matters, and what to ignore

About Simon Peat

Simon Peat is an E-commerce conversion specialist with nearly 20 years of experience helping established online stores increase revenue from existing traffic. He focuses on data led optimisation, checkout flow improvements, and removing friction from the buying journey.

You can find Simon on LinkedIn, where he shares practical, real world ecommerce conversion advice.

Resources (mentioned)

Simon Peat (LinkedIn): https://bit.ly/4qLmBAk

Chapters
00:00 Intro
01:55 Why people trust people, not brands
02:20 Guest intro: Simon Peat
03:58 How Simon helps brands add £50K+ revenue
05:22 Why eCommerce sites fail to convert
06:35 Social proof & trust mistakes
06:55 How to identify conversion problems using data
08:02 Checkout issues killing conversions
10:31 Case study: Shopify wellness brand
12:27 Subscription optimization & Shop Pay
14:12 From 2–3% to 5–6% conversion rate
18:10 Traffic leaks explained
22:03 Using Google Analytics the right way
24:47 Mobile conversion mistakes
30:50 The discount trap
35:05 Quick CRO wins founders can fix in one afternoon
38:11 Where to find Simon Peat
38:43 Outro

Website growth
Ecommerce conversions
SEO and UX
Messaging clarity
Revenue optimization

#CROeCommerce #IncreaseOnlineSales #TrafficButNoSales #MobileOptimization #EcommerceCaseStudy #CustomerLifetimeValue #ShopPay #WebsiteConversions #GrowthMarketing #DataDrivenMarketing

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Most hospitality brands struggle to drive direct bookings online.

They try posting on Instagram, Facebook, and maybe even LinkedIn, but with little traction, low ROI, and even lower engagement.

In this episode of The Website Growth Show, we sat down with Debbie Miller, founder of Social Hospitality, to unpack:

✅ How to make social media actually drive traffic to your website
✅ Why storytelling content (not salesy posts) gets the best results
✅ The secret to generating $30K+ revenue from ONE quirky email campaign
✅ How hotels can reduce reliance on Booking.com and OTAs
✅ Why your website is still your best growth asset (if you use it right)
✅ How AI is changing content creation, search, and strategy
✅ The new rules of “interest media” vs “social media”

If you’re a hotel, law firm, or small business owner struggling to grow your online presence, this episode will show you how to use authentic marketing and strategic content to drive real-world business growth.

🔗 More from Debbie

Website: https://socialhospitality.com
LinkedIn: Debbie Miller on LinkedIn

#socialmediamarketing #organicsocialmedia #contentmarketing #digitalmarketing #strategy #businessgrowth #marketing #podcast

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