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Getting traffic to your E-commerce store but struggling to make sales?

In this episode of The Website Growth Show, E-commerce conversion expert Simon Peat explains why most E-commerce stores fail to convert even when traffic is strong and how small fixes can lead to massive revenue gains.

Simon shares real examples where brands doubled conversions not by redesigning everything, but by fixing checkout friction, unclear messaging, and hidden trust signals.

If your E-commerce store looks good but customers do not complete purchases, this episode will show you exactly where to look first.

What You Will Learn

Why traffic does not equal sales in E-commerce
The number one checkout mistake killing conversions
How unclear messaging blocks buying decisions
Why social proof must be visible immediately
How one wellness brand doubled conversions from 2 to 3 per cent to over 5 per cent
Why ShopPay and frictionless checkout matter
How subscriptions increase customer lifetime value when done right
What conversion leaks are and how to spot them
Why mobile experience is costing most stores over half their sales
Which ecommerce data actually matters, and what to ignore

About Simon Peat

Simon Peat is an E-commerce conversion specialist with nearly 20 years of experience helping established online stores increase revenue from existing traffic. He focuses on data led optimisation, checkout flow improvements, and removing friction from the buying journey.

You can find Simon on LinkedIn, where he shares practical, real world ecommerce conversion advice.

Resources (mentioned)

Simon Peat (LinkedIn): https://bit.ly/4qLmBAk

Chapters
00:00 Intro
01:55 Why people trust people, not brands
02:20 Guest intro: Simon Peat
03:58 How Simon helps brands add £50K+ revenue
05:22 Why eCommerce sites fail to convert
06:35 Social proof & trust mistakes
06:55 How to identify conversion problems using data
08:02 Checkout issues killing conversions
10:31 Case study: Shopify wellness brand
12:27 Subscription optimization & Shop Pay
14:12 From 2–3% to 5–6% conversion rate
18:10 Traffic leaks explained
22:03 Using Google Analytics the right way
24:47 Mobile conversion mistakes
30:50 The discount trap
35:05 Quick CRO wins founders can fix in one afternoon
38:11 Where to find Simon Peat
38:43 Outro

Website growth
Ecommerce conversions
SEO and UX
Messaging clarity
Revenue optimization

#CROeCommerce #IncreaseOnlineSales #TrafficButNoSales #MobileOptimization #EcommerceCaseStudy #CustomerLifetimeValue #ShopPay #WebsiteConversions #GrowthMarketing #DataDrivenMarketing

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