If your social media content used to work and now it feels like you’re shouting into the void, this episode is your wake-up call to take a different approach. Kendra breaks down why educational, “how-to” content is no longer converting at the top of the funnel and why trying to out-teach the internet (or ChatGPT) is a losing game in 2026.

You’ll learn what actually works now; content that helps people feel something. Kendra explains why personality, perspective, and opinion are now the product, and how standing for something (even when it ruffles feathers) is the fastest way to build trust, connection, and demand.

This episode is a must-listen for coaches and practitioners who feel stuck creating “safe” content that gets ignored. If you’re ready to stop being a watered-down version of Google and start building an audience of right-fit clients who actually care what you think, this conversation will show you exactly how to shift your content—without burning everything down.

In this episode you'll learn:

• The Shift in Consumer Behavior that is Affecting Your Engagement
• The Decline of Educational Content and How to better Adjust its Placement
• The Key Content Types for 2026
• Implementing Story-Based and Value-Based Content and Embracing the Risk that Comes with it
• The Practical Steps to Navigate Through This Transition

Resources mentioned:

Apply for HCA: https://go.kendraperry.net/apply-hca

Join my email list: https://long-paper-7772.kit.com/4a9ee354f1

Watch on Youtube HERE

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As a salesperson, you need to shift your mindset on objections. Objections are actually signals that mean your customer is close to buying. Time is the most important thing in life. So if people are willing to object rather than just saying “no,” that means they are still interested.

Join Kendra Perry on this "BEST OF" episode as she talks to entrepreneurial-based Sales Coach, Speaker, Corporate Sales Trainer, and an Exactly What to Say™ Certified Guide, Nicole Cramer. Listen in as Nicole shares three magic phrases you can use to handle customer objections. Learn how to really understand the customer and see where they are coming from. Find that curiosity inside them so you can make the sale. Discover these three magic phrases today!

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In this episode, Kendra pulls back the curtain on what really happened behind the scenes of her business in 2025—a year that included a 20% revenue dip, massive life changes, and a complete recalibration of how she works. She shares why that decline still counts as a long-term win, how becoming a mom fundamentally changed her capacity and scheduling, and why many sales strategies that once worked stopped converting as buyer behavior shifted.

Kendra walks through the strategic pivots she made throughout the year, including bringing back one-on-one programs, moving her community from Facebook to Slack, and replacing underperforming evergreen funnels with live webinars that converted cold traffic at impressive rates. She also breaks down the innovative sales approaches that worked best in this season—audio-only sales calls with extremely high conversion rates, low-ticket audits that led to major upsells, and open-house style coaching calls that let prospects experience her work before committing.

The episode closes with honest reflection on balancing entrepreneurship and motherhood, the operational flexibility she adopted to meet clients where they were, and why she’s confident 2026 will be a rebound year. If you’re navigating growth alongside major life changes—or rebuilding after a tough year—this episode offers real perspective, data-backed decisions, and reassurance that progress doesn’t always look linear.

In this episode you'll learn:

• 2025 Business Revenue Decline and Context
• Shifts in Consumer Behavior and Business Challenges
• Business Strategic Changes and Lessons from 2025
• Innovative and Supportive Sales Approaches
• Operational Flexibility and Accommodations
• Personal Reflections and Outlook for 2026

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As 2025 comes to a close, Kendra reflects on how quickly both life and business move—especially through the lens of becoming a parent—and uses that perspective to revisit her predictions for the year ahead. This episode sets the stage for what 2026 will require from health and wellness entrepreneurs as the market becomes more sophisticated and discerning.

A central theme is the evolving role of AI. While AI tools can dramatically speed up work and support decision-making, Kendra makes it clear they won’t replace human coaches. Real connection, expertise, and judgment remain the true differentiators in premium health services, with AI acting as an assistant rather than the authority.

Ultimately, this episode offers a grounded roadmap for 2026—one that blends smart AI adoption, human connection, clear differentiation, and consistent visibility to build a sustainable, trusted business in an increasingly competitive space.

In this episode you'll learn:

• Reflection on 2025 Predictions and AI in Health Coaching
• The Growing Demand for High-Touch Programs Over Low-Ticket DIY Courses
• Importance of Omnipresence and Decline of Generic Marketing Templates
• Predictions for 2026: Low-Ticket Role Shift and Influencer Qualities
• Necessity of Proprietary Frameworks and Micro Moment Marketing in 2026

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Playing it safe, waiting to feel ready, or hiding behind busy work won’t create momentum. In this episode, Kendra breaks down what it really takes to grow a coaching business in 2026—and it starts with mindset. Growth requires bold, uncomfortable action: showing up visibly, starting the ads, initiating conversations, and stepping fully into leadership instead of staying on the sidelines.

Kendra then walks through why planning and data-driven goals matter more than motivation. From setting “good, better, best” targets to understanding conversion rates and outreach volume, she explains how clarity replaces guesswork. Posting and hoping isn’t a strategy—consistent client acquisition comes from proactive action, simple math, and systems that support follow-through.

Finally, she covers the skills and tools coaches can’t ignore anymore: precise, emotionally resonant messaging, ethical marketing, AI for efficiency, and paid ads for volume. When used correctly, these tools reduce burnout and accelerate growth. This episode is a direct call to stop hiding, take ownership, and build a business that actually moves forward.

In this episode you'll learn:

• The core to succeeding in 2026 is adopting main character energy by taking bold, sometimes scary, actions in your business
• Planning and goal-setting are critical to sustained momentum
• Setting tangible, layered goals and understanding client acquisition conversion metrics for effective planning
• How mastering precise, visceral messaging is vital to stand out in today’s competitive coaching market
• Embracing marketing as a necessary, learnable skill is essential for online business success
• Save time and boost content quality in 2026 by integrating AI tools
• Investing even a small budget in paid ads is necessary to scale and gain volume beyond organic reach

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If you’ve ever launched a webinar or opened your cart only to hear crickets, this episode will finally show you why. Kendra starts with a candid story about one of her early webinars—where her sales expectations were based on hope, not conversion math—and uses it to break down what actually drives sales: qualified leads, realistic numbers, and alignment between what you sell and who you sell it to.

She then dives into the five reasons programs fail to sell in today’s market: an unclear or overly broad niche, not having a proprietary method that differentiates you, weak offer positioning, not enough qualified leads (email list > social), and relying on posting instead of having consistent sales mechanisms. Kendra explains why organic traffic isn’t enough anymore, why your program needs a clear roadmap, and how messaging needs to communicate benefits—not just features—to attract the right buyers.

Finally, she shows you exactly how to diagnose your own sales gaps using these five checkpoints. Whether you’re struggling to fill your program or you’re ready to scale, this episode arms you with the data, strategy, and clarity you need to turn your offer into something that reliably sells.

In this episode you'll learn:

• Common misconceptions about sales expectations and the importance of understanding actual conversion rates.
• The critical role of qualified leads, focusing mainly on email list subscribers as primary leads due to better communication control and reliability over social media leads.
• Challenges of evolving social media marketing and the rise of paid advertising necessity in current saturated markets and economic conditions
• Importance of having a focused niche and the program’s specificity in addressing a narrowly defined audience, especially in competitive health and coaching sectors.
• Necessity of a proprietary method or unique program framework to differentiate from competitors and give clients a clear step-by-step roadmap.
• Impact of positioning and messaging on client understanding and attraction to the offer.

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In this episode, business coach Kendra Perry shares the core habits behind building a sustainable six-figure wellness business — without burnout, overwhelm, or constant reinvention.

She breaks down the mindset, systems, and daily behaviors that successful health and wellness entrepreneurs use to grow predictable income, including tracking metrics, selling consistently, creating structure, and delegating effectively.

If you’re a health coach, practitioner, or online entrepreneur who wants to scale your business with clarity and confidence, this episode offers practical strategies you can apply immediately.

In this episode you'll learn:

• The 7 Habits
  • Have a Plan and Use it Flexibly
  • Set Actionable Goals
  • Analyze Your Business Numbers
  • Sell Every Day in these 2 Ways
  • Problem Solving and Operational Resilience
  • Celebrating Wins and Maintaining Motivation
  • Delegation, Automation, and Resource Investment

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If you’re feeling frustrated, stuck, or constantly questioning whether you’re cut out for online coaching — this is the episode for you.

🎙 Here’s a sneak peek of what I cover:

• Why content creation isn’t optional (and what it actually means)

• How to stop making rejection mean something it doesn’t

• Why showing up when you’re uninspired is part of the job

• What no one tells you about investing before you feel ready

• The real timeline for building something sustainable (hint: it’s not 90 days)

This isn’t about hustle or toxic positivity — it’s about being honest about what it takes.

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