If your social media content used to work and now it feels like you’re shouting into the void, this episode is your wake-up call to take a different approach. Kendra breaks down why educational, “how-to” content is no longer converting at the top of the funnel and why trying to out-teach the internet (or ChatGPT) is a losing game in 2026.

You’ll learn what actually works now; content that helps people feel something. Kendra explains why personality, perspective, and opinion are now the product, and how standing for something (even when it ruffles feathers) is the fastest way to build trust, connection, and demand.

This episode is a must-listen for coaches and practitioners who feel stuck creating “safe” content that gets ignored. If you’re ready to stop being a watered-down version of Google and start building an audience of right-fit clients who actually care what you think, this conversation will show you exactly how to shift your content—without burning everything down.

In this episode you'll learn:

• The Shift in Consumer Behavior that is Affecting Your Engagement
• The Decline of Educational Content and How to better Adjust its Placement
• The Key Content Types for 2026
• Implementing Story-Based and Value-Based Content and Embracing the Risk that Comes with it
• The Practical Steps to Navigate Through This Transition

Resources mentioned:

Apply for HCA: https://go.kendraperry.net/apply-hca

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As a salesperson, you need to shift your mindset on objections. Objections are actually signals that mean your customer is close to buying. Time is the most important thing in life. So if people are willing to object rather than just saying “no,” that means they are still interested.

Join Kendra Perry on this "BEST OF" episode as she talks to entrepreneurial-based Sales Coach, Speaker, Corporate Sales Trainer, and an Exactly What to Say™ Certified Guide, Nicole Cramer. Listen in as Nicole shares three magic phrases you can use to handle customer objections. Learn how to really understand the customer and see where they are coming from. Find that curiosity inside them so you can make the sale. Discover these three magic phrases today!

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In this episode, Kendra pulls back the curtain on what really happened behind the scenes of her business in 2025—a year that included a 20% revenue dip, massive life changes, and a complete recalibration of how she works. She shares why that decline still counts as a long-term win, how becoming a mom fundamentally changed her capacity and scheduling, and why many sales strategies that once worked stopped converting as buyer behavior shifted.

Kendra walks through the strategic pivots she made throughout the year, including bringing back one-on-one programs, moving her community from Facebook to Slack, and replacing underperforming evergreen funnels with live webinars that converted cold traffic at impressive rates. She also breaks down the innovative sales approaches that worked best in this season—audio-only sales calls with extremely high conversion rates, low-ticket audits that led to major upsells, and open-house style coaching calls that let prospects experience her work before committing.

The episode closes with honest reflection on balancing entrepreneurship and motherhood, the operational flexibility she adopted to meet clients where they were, and why she’s confident 2026 will be a rebound year. If you’re navigating growth alongside major life changes—or rebuilding after a tough year—this episode offers real perspective, data-backed decisions, and reassurance that progress doesn’t always look linear.

In this episode you'll learn:

• 2025 Business Revenue Decline and Context
• Shifts in Consumer Behavior and Business Challenges
• Business Strategic Changes and Lessons from 2025
• Innovative and Supportive Sales Approaches
• Operational Flexibility and Accommodations
• Personal Reflections and Outlook for 2026

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