LinkedIn newsletters are BACK, and they're creating a HUGE opportunity for salespeople, business owners and content creators to grow their audience, build credibility and generate more leads!

In this video, I'm sharing my complete guide to creating highly engaging LinkedIn newsletters that attract subscribers, drive engagement and turn readers into potential customers.

I'll show you exactly how to get started, how to make your newsletters stand out in the LinkedIn feed, and how to turn valuable content into REAL business opportunities.

🔥 Here's what you'll learn:

✅ Why LinkedIn newsletters are performing so well right now

✅ How LinkedIn newsletters work and why they're so powerful

✅ How to choose the PERFECT newsletter title and target audience

✅ Why your FIRST newsletter edition is so important

✅ How to create irresistible headlines and eye-catching header images

✅ How to structure newsletters that keep people reading

✅ How to increase likes, comments, shares and subscribers

✅ How to turn newsletter readers into high-quality inbound leads

✅ How to create powerful calls to action that generate business

Struggling with what to post on LinkedIn?

Or maybe you're posting consistently… but wondering why none of it is actually generating conversations, leads or sales?

In this episode of The Social Selling Podcast, Daniel Disney gets super tactical and shares five LinkedIn content ideas you can steal and use immediately.

No complicated content strategies.

No spending six hours designing the perfect carousel.

Just five practical ideas designed to do two things:

Give genuine value to your audience AND create opportunities for your business.

Daniel breaks down exactly how to create each post, why it works and how you can subtly connect your content to the problems your product or service solves.

You'll discover:

📊 The Pain Point Poll — A post you can create in a couple of minutes that can uncover potential prospects hiding inside your audience.

👋 The Introduction/Reintroduction Post — How to help your network get to know you while naturally explaining who you help and what you do.

📝 The Value-Giving Article or Newsletter — How to create genuinely useful long-form content for your ideal customers while building in a powerful lead-generating CTA.

😂 Industry-Relevant Humour — Why memes, GIFs and funny content can be incredibly effective when they're built around situations your customers actually experience.

🎥 The Value-Giving Video — One of the best ways to cut through the growing wall of AI-generated content and let prospects actually see, hear and get to know YOU.

Daniel also explains how you can connect these ideas together.

Run a poll to uncover your audience's biggest challenge. Take the winning answer. Turn it into a video, article or another piece of valuable content. Then give your audience a natural opportunity to start a conversation with you.

That's when LinkedIn content becomes more than just chasing likes.

It becomes part of your prospecting strategy.

Whether you've got 500 followers or 500,000, these are simple ideas you can start testing today.

🎙️ Listen now, pick one of the five ideas and go create something.

Because the best LinkedIn content strategy is useless if you never actually post.

Are you a creator… or are you an influencer?

And perhaps the bigger question: when should you start making money from your audience?

In this episode of The Social Selling Podcast, Daniel Disney breaks down the often misunderstood difference between building a personal brand, becoming a creator and ultimately becoming an influencer — including how to monetize your audience without becoming the type of influencer everyone loves to hate.

Because influencer marketing done badly is awful.

But done properly?

It can create an incredible win-win-win.

Your audience wins because they continue receiving valuable content and discover products or services that can genuinely help them.

The brand wins because it gets authentic exposure, engagement, leads and potentially new customers.

And the creator wins because they're rewarded for the audience, trust and influence they've spent years building.

In this episode, Daniel explores:

🔥 Personal Brand → Creator → Influencer — Understanding the evolution and where you currently sit.

🎯 What actually makes someone a creator — And why you don't need millions of followers or to create content full-time.

💰 How creators can monetize their audience — Without destroying the trust they've worked so hard to build.

🤝 The Win-Win-Win Formula — Why every great influencer partnership needs to benefit the audience, the brand AND the creator.

🚫 Why influencer marketing gets a bad reputation — And the mistakes that quickly destroy credibility.

📈 How to make sponsored content actually valuable — Instead of turning your LinkedIn feed into a stream of boring adverts.

Daniel also shares lessons from nearly 10 years of monetizing his own LinkedIn audience, including how his partnerships have evolved and how his sponsored campaigns generated more than four million impressions between January and September 2026 alone.

Whether you're growing your personal brand, already creating consistently, thinking about monetizing your audience or working with creators as a brand, this episode gives you a practical look at how the creator economy really works.

Because being an influencer shouldn't mean promoting anything to anyone who will listen.

Build trust. Create value. Partner with brands you believe in. Make sure everyone wins.

🎙️ Welcome to The Social Selling Podcast.

Social Selling Has Changed. Welcome to Social Selling 2.0 🚀

Social selling isn’t what it used to be.

LinkedIn has changed. AI has changed sales. And most importantly, buyers have changed.

Yet a lot of sales teams are still using LinkedIn strategies that were built 5–10 years ago… and wondering why they’re not generating the same results.

In the first episode of Season 5 of The Social Selling Podcast, Daniel Disney introduces Social Selling 2.0 — the next evolution of using LinkedIn to build relationships, start conversations and generate pipeline.

In this episode, Daniel breaks down the three huge changes transforming social selling:

🔥 LinkedIn has evolved — New content formats, changing algorithms and completely different user behaviour.

🤖 AI has changed everything — From content and prospect research to profiles, messaging, targeting and prospecting.

🧠 Buyers have become smarter — Decision-makers recognise the old LinkedIn tactics. Generic messages, predictable InMails and fake engagement are increasingly being treated exactly like traditional sales spam.

The answer isn't to stop social selling.

It's to evolve it.

Daniel shares the first practical steps salespeople and sales teams can take to audit their existing LinkedIn strategy, understand how their customers actually use the platform and start building a modern approach designed for today's buyer.

You'll also hear about Daniel's brand-new 30-Day Social Selling 2.0 Bootcamp and the opportunity for five sales teams to complete the entire programme completely FREE as the first testing group.

If you're using LinkedIn for sales in 2026 — or you're frustrated that your current strategy isn't generating enough conversations, opportunities or pipeline — this is the episode to start with.

🎙️ Welcome to Season 5.

🚀 Welcome to Social Selling 2.0.

In this episode of the Social Selling Podcast, Daniel Disney is joined by Mike Lion to unpack one of the biggest shifts happening in sales today: the evolution of AI.

While AI is often surrounded by fear and uncertainty, this conversation takes a refreshingly practical and positive approach—showing how sellers and sales leaders can use it to elevate performance, not replace it.

Drawing on nearly two decades of experience, Mike shares how tools like Otter.ai are transforming everything from call coaching and CRM updates to deal strategy and customer engagement. Together, they explore how AI is removing admin, improving accuracy, and giving sales professionals back the one thing they’ve always needed more of: time.

But this isn’t just about technology. It’s about becoming a better seller.

You’ll learn:

• Why the fundamentals of great selling (trust, curiosity, value) matter more than ever
• How AI can act as a “shadow manager” to coach, analyze, and improve performance at scale
• The power of call transcription and how it unlocks insights across teams
• How to use AI to create hyper-personalized proposals, follow-ups, and executive briefings
• Practical prompt strategies to uncover deal risks and strengthen your pipeline
• Why the future of sales is more human, not less

Whether you’re a sales leader looking to scale coaching, or a seller wanting to work smarter (not harder), this episode is packed with actionable insights to help you thrive in the AI era.

Key takeaway:
AI won’t replace great salespeople—but those who use it effectively will outperform those who don’t.

The rumours are over—360 Brew is officially gone.

In this episode of the Social Selling Podcast, we break down what LinkedIn has confirmed: the experimental “360 Brew” algorithm—tested quietly in early 2026—has been scrapped. But here’s the real question… did it ever matter in the first place?

Because while everyone was chasing algorithm hacks, very few stopped to question what was actually real—and what was just noise.

This episode cuts through the hype and gets to the truth behind how LinkedIn really works today. No gimmicks. No fake “insider secrets.” Just practical insight from what’s actually happening on the platform right now.

You’ll discover:

• Why “the algorithm” isn’t one thing—and never has been
• The biggest mistake creators make when chasing trends and hacks
• How to spot fake LinkedIn “experts” (and avoid bad advice)
• What LinkedIn is actually trying to achieve with your content
• How AI is flooding the platform—and what that means for you
• The timeless social selling fundamentals that still win (and always will)

This episode is your reset.

If you’ve ever felt confused by conflicting advice, frustrated by inconsistent results, or tempted by the latest “growth hack”—this will bring you back to what works.

Because while algorithms change…
value, consistency, and clarity never go out of style.

🎧 Tune in to learn how to stay ahead—without chasing the noise.

🎙️ How To Get Your Team Actually Using LinkedIn

One of the biggest challenges sales leaders face isn’t whether LinkedIn works… it’s getting their team to actually use it.

In this episode, we tackle the real issue behind LinkedIn resistance — from experienced reps who “don’t need it,” to sceptics who aren’t convinced their buyers are even on the platform. If you’ve ever walked into a room and felt the doubt… this one’s for you.

I break down the exact approach I use when training sales teams around the world — how to turn hesitation into buy-in, and ultimately into consistent action.

You’ll learn how to:

• Prove the real opportunity by showing your team their customers and prospects already active on LinkedIn
• Simplify LinkedIn into easy, repeatable actions your team will actually stick to
• Build a practical system covering profiles, networking, content, and messaging
• Turn LinkedIn activity into pipeline and revenue
• And most importantly… how to coach and support your team so it becomes a habit, not a one-off effort

Because here’s the truth:
LinkedIn isn’t the problem — adoption is.

And when you get it right?
You don’t just get a team using LinkedIn… you get a team building relationships, creating opportunities, and driving serious results.

If you’re ready to turn sceptics into believers — press play. 🎧

There’s no shortage of sales tools out there, but which ones actually move the needle?

In this episode, we cut through the noise and reveal the five most powerful sales and social selling tools for 2026, the ones delivering real, measurable impact right now.

After years of testing CRMs, outreach platforms, and sales tech stacks, this isn’t theory, it’s a battle-tested toolkit used daily to drive growth, boost engagement, and close more deals.

Here’s what you’ll discover:

• How AI transcription tools like Otter are transforming sales conversations, follow-ups, and content creation
• Why data and intent platforms like ZoomInfo are giving sales teams a serious competitive edge
• What makes modern CRMs like HubSpot smarter, faster, and more powerful than ever
• How buyer-first platforms like Consensus are redefining the demo experience
• And the AI content tool that’s helping salespeople dominate LinkedIn and generate inbound leads at scale

This episode isn’t just a list, it’s a playbook for modern selling in 2026.

If you want to:

• Save time
• Sell smarter
• Create better content
• And stay ahead of the competition

…then this is a must-listen.

🎧 Tune in now and discover the tools that are shaping the future of sales.