Episodi

  • How to Turn a Trade Business Into a Sellable Asset | ft. Shayne Connolly | Ep. 509

    How to Turn a Trade Business Into a Sellable Asset | ft. Shayne Connolly | Ep. 509
    Jul 28 2026

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    80% of businesses that go up for sale never actually sell. Shayne Connolly is one of the ones who did, and even he wasn't ready for what came after. He thought he'd be popping champagne. Instead, on the day the money hit the bank, he says he's never felt so deflated in his life.

    In this episode, Matt Jones sits down with Shayne Connolly, a returning guest who spent the last few years turning his trade business into something he could actually sell, then went through the process of doing exactly that. Shane walks through the mindset shift from "business owner" to "asset owner," why the emotional side of exiting gets ignored in favour of the mechanics, what he wishes he'd asked himself before signing anything, and why he's now building a platform to help other owners see the asset sitting in front of them before it's too late to plan for it.

    🎥 Watch the full episode: https://youtu.be/WGlussL7LIg

    KEY CHAPTERS

    00:00 - Introduction

    01:56 - Meet Shayne Connolly

    03:38 - Two Life-Changing Events at Once

    04:38 - The Emotional Side of Selling a Business

    06:43 - Knowing Your Exit Number

    07:55 - From Business Owner to Asset Owner

    09:48 - The Golden Handcuffs Problem

    12:00 - Why He'd Rather Build Than Run

    23:12 - The Conversation With His Wife

    25:16 - Selling to Someone He Already Trusted

    34:52 - Did He Even Need to Sell?

    37:47 - Why Brokers Were a Waste of Time

    45:11 - The First Chapter Is: Do You Really Want This?

    46:26 - Closing Remarks and Resources

    About the Guest: Shayne Connolly built his trade business into a genuine asset, one that could run without him, then sold it to a trusted team member rather than going through a broker. He's the author of Exit Plan and is now building OwnerHQ, a platform designed to help business owners understand the real value of what they've built and plan their exit long before they need one.

    Website: https://exitplan.au

    Software (in beta): https://ownerhq.biz

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/

    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial

    Instagram: https://www.instagram.com/tradiewebguys/

    LinkedIn: https://au.linkedin.com/company/tradie-web-guys

    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed

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    #podcast #thesiteshed #tradiewebguys #sellingbusiness #exitstrategy #businessvaluation #tradiebusiness #mindset

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
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    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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    46 min
  • The 8 Invisible Things Customers Are Silently Judging You On | ft. Justin Herald | Ep. 508

    The 8 Invisible Things Customers Are Silently Judging You On | ft. Justin Herald | Ep. 508
    Jul 21 2026
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Being good at your trade is the price of entry now, not the point of difference. Every customer already assumes you can do the job, so it's the stuff underneath that decides whether they hire you, refer you, or quietly go looking elsewhere. Matt Jones sits down with Justin Herald, entrepreneur, speaker and the man behind Service Rebellion, to unpack the eight things every customer is silently weighing up every time they deal with a trade business, most of which have nothing to do with how good the work actually is. Justin built his first business on a $50 loan and $1.25 in the bank, grew it into a licensed brand sold in more than 180 companies worldwide, and has spent the years since studying why customers stay loyal to some businesses and quietly vanish from others. In this one you'll get the eight invisible evaluations customers make (importance, emotion, expectation, effort, certainty, understanding, personalisation and consistency), the phone call that cost four different trade businesses a job before they even picked up, and the emotional bank account concept that decides whether your business survives its next stuff-up. If a technically brilliant job still isn't winning you repeat customers, this is the missing piece. 🎥 Watch the full episode: https://youtu.be/nfpOojSuPf4 KEY CHAPTERS 00:00 - Introduction 02:02 - Meet Justin Herald 02:23 - The Eight Invisible Things 04:21 - Expectation, Effort And Certainty 07:52 - Personalisation And The Phone Test 10:05 - Consistency Across Your Team 11:58 - From $1.25 To A Global Brand 16:18 - Why Service Rebellion Exists 19:13 - Say Something, Even Nothing 23:37 - The Reason Behind The Form 29:16 - Hiring For Personality 31:34 - Paying For Referrals 34:02 - The Market You're Not Tapping 37:21 - Letterbox Drops And QR Codes 45:22 - Websites Are For Storytelling 48:46 - The Emotional Bank Account 54:18 - Service Rebellion, The Book 55:52 - Closing Remarks and Resources About the Guest: Justin Herald Justin Herald is an entrepreneur, speaker and the author of nine books, including his latest, Service Rebellion. He built his first business, the Attitude clothing brand, from a $50 loan into a licensed brand sold in every country through more than 180 companies, before selling it and moving into speaking and writing full time. He now speaks at more than 100 conferences a year and works with businesses, plenty of them trades, on the customer experience standards that keep clients loyal and referring. Website: www.ServiceRebellion.com Referral system mentioned in the episode: www.ReferUsNetwork.com LinkedIn: https://www.linkedin.com/in/justinherald/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #customerexperience #referralmarketing #customerservice #wordofmouth Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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    54 min
  • The Hidden Cost of Getting Paid | ft. Jimmy Moore | Ep. 507

    The Hidden Cost of Getting Paid | ft. Jimmy Moore | Ep. 507
    Jul 14 2026
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Free payment processing scorecard & consult: https://flobizsolutions.com/Most tradies can tell you their hourly rate and their material margins off the top of their head. Ask what it actually costs them to take a card payment, and you get a shrug. That shrug is where the money leaks. Matt Jones sits down with Jimmy Moore from FLO Business Solutions to pull apart the machinery behind every transaction: where your fees really go, why the "3.4%" on your statement is often the least of your worries, and how proprietary software quietly inflates what you pay year after year. Jimmy has worked with more than 20,000 businesses and helps oversee over a billion dollars in annual processing volume, so he knows exactly where trade business owners bleed cash. You'll learn how to work out your true effective rate in under two minutes, the three compliant ways to pass fees on to customers without copping a fine, and why chargebacks and "friendly fraud" might be costing you 2 to 4% of revenue a year. If you take card payments, and you do, this one pays for itself. 🎥 Watch the full episode: https://youtu.be/m3SqkAHOzuk KEY CHAPTERS 00:00 - Introduction 02:04 - Meet Jimmy Moore 02:29 - The Payment Topic Nobody Covers 05:26 - Still Keying Cards By Hand 08:10 - Pay Links Speed Up Cash Flow 09:08 - Surcharge, Discount or Dual Price 11:54 - The Compliance Crackdown 14:21 - Three Hands In The Cookie Jar 16:05 - The Million Dollar Fee Bill 16:56 - Know Your Effective Rate 23:53 - Staying PCI Compliant 26:55 - Card Not Present Risk 33:47 - Breaking Free From Software Lock-In 37:13 - Start With Your Statements 40:54 - The Rewards Card Maths 43:46 - Chargebacks And Friendly Fraud 49:42 - Jimmy's Free Scorecard 51:24 - Closing Remarks and Resources About the Guest: Jimmy Moore Jimmy Moore is the driving force behind FLO Business Solutions in Columbia, South Carolina, where he helps field-service businesses get paid compliantly, at a fair cost, without the fee creep. Across his career he's worked with more than 20,000 businesses and helps oversee over a billion dollars in annual processing volume. He knows the payments world from the inside, which is exactly why he's good at spotting where trade business owners overpay. Website: https://flobizsolutions.com/ LinkedIn: https://www.linkedin.com/in/moorejimmy/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #paymentprocessing #cashflow #merchantfees #chargebacks #tradiebusiness Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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    50 min
  • Why AI Phone Answering Is Killing Your Conversions | ft. Shelby Anderson | Ep. 506

    Why AI Phone Answering Is Killing Your Conversions | ft. Shelby Anderson | Ep. 506
    Jul 7 2026
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt There is no shortage of people online telling you to let AI answer your phones. Matt Jones reckons it is quietly costing tradies jobs, and he has tested it enough to know. Matt sits down with Shelby Anderson from ServiceForge to unpack why a panicked customer with a flooded basement does not want to talk to a bot, and why the human touch still wins when it comes to closed jobs. They dig into where AI genuinely helps, where it falls over, and why so many trade businesses are leaving money on the table every time a call slips to voicemail. You will walk away knowing how to qualify leads without burning your own hours, why the KPI most owners chase is the wrong one, and how to get your call handling ready for seasonal surges before they hit. Shelby breaks down what ServiceForge actually does with 24/7 live answering, booking and lead qualification, and Matt runs the old model versus new model maths on why a full-time in-house receptionist rarely stacks up. If you have ever lost a job to a missed call, this one is for you. 🎥 Watch the full episode: https://youtu.be/av3NCaE8SvQ KEY CHAPTERS 00:00 - Introduction 02:02 - Meet Shelby Anderson 02:37 - The AI vs Human Debate 04:04 - Where AI Falls Short 05:04 - The New Sales Model 07:01 - How ServiceForge Qualifies Leads 10:48 - Why Discovery Wins Jobs 12:12 - The KPI Tradies Get Wrong 13:59 - In-House vs Outsourced Costs 15:27 - The True Cost of a Missed Call 16:18 - Preparing for Seasonal Surges 18:56 - Local Agents and Conversions 20:49 - Where AI Is Headed 23:17 - Using AI Without Losing Your Voice 28:51 - Managing Sales Pipelines 33:08 - Training Agents and AI Coaching 35:30 - Final Advice for Tradies 37:44 - Closing Remarks and Resources About the Guest: Shelby Anderson Shelby Anderson is the Operations Leader at ServiceForge, an all-in-one service provider that helps trade and home service businesses get found, get booked and get paid. Based in Texas, her team handles 24/7 live answering, booking and payment solutions so no call goes unanswered and no opportunity is missed. She is passionate about building reliable customer experiences that turn inbound demand into booked jobs. Website: https://www.serviceforge.com/ LinkedIn: https://www.linkedin.com/company/serviceforge/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #answeringservice #missedcalls #leadqualification #tradiebusiness #customerexperience Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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    37 min
  • Why 60% of Business Transitions Fail (And It's Not the Tax Strategy) | ft. Andrea Carpenter | Ep. 505

    Why 60% of Business Transitions Fail (And It's Not the Tax Strategy) | ft. Andrea Carpenter | Ep. 505
    Jun 30 2026
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt 60% of business transitions fail — and it's rarely the tax strategy that kills them. The real culprit is the stuff nobody wants to talk about: unclear expectations, poor communication, and the relationships between the people involved. Matt Jones sits down with Andrea Carpenter from The Transition Strategists to unpack why so many family business successions fall apart, and what trade business owners can do to make sure theirs doesn't. Whether you're thinking about stepping back in 2 years or 20, Andrea breaks down the three generations of transition thinking, the Transition Compass tool, and why starting the conversation 7 to 10 years out isn't too early — it's just smart. If you've ever thought about selling, handing down, or stepping away from your business, this one's for you. 🎥 Watch the full episode: https://youtu.be/LCu3zgBwLho KEY CHAPTERS 00:00 - Introduction 00:55 - The Site Shed Hits 500 Episodes 02:00 - Meet Andrea Carpenter 02:20 - What Is a Business Transition? 03:20 - Internal vs External Transition Options 04:10 - Why Trade Businesses Are Now Sellable Assets 07:00 - The Real Reason Transitions Fail 10:30 - Transition 1.0, 2.0 and 3.0 Explained 14:00 - Fairness vs Equality in Family Business 19:00 - Designing the Transition With Your Successor 22:00 - The Transition Compass Tool 26:00 - How to Start the Conversation Early 30:00 - Working Yourself Out of Your Own Role 33:00 - How Long a Transition Really Takes 37:00 - Why 75% of Owners Regret Selling 41:00 - Closing Remarks and Resources About the Guest: Andrea CarpenterAndrea Carpenter is the founder of The Transition Strategists and specialises in business succession and transition planning. She works with family-owned and privately held businesses — including trade and home service operators — to help owners design exits that actually work. Her focus is the human side of transition: the relationships, conversations, and structures that determine whether a handover succeeds or falls apart. Website: https://transitionstrategists.com/ Free resource: https://beforebuysell.com/ LinkedIn: https://www.linkedin.com/in/andreakcarpenter/ CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #businesstransition #familybusiness #exitstrategy #successionplanning #tradiebusiness Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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    40 min
  • The Secret AI Weapon Top Contractors Are Using Right Now | ft. Paul Redman | Ep. 504

    The Secret AI Weapon Top Contractors Are Using Right Now | ft. Paul Redman | Ep. 504
    Jun 23 2026

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    Your customers are already using ChatGPT to research contractors before they ever call you, and if you're not showing up in those results, you're handing jobs to your competitors.

    In this episode, Matt Jones sits down with Paul Redman from Contractor Commerce to break down exactly how AI is reshaping the quoting and lead generation process for tradies worldwide. Discover the tools and strategies top contractors are using right now to get found, build trust online, and close more work without ever picking up the phone.

    KEY CHAPTERS
    00:00 - Introduction
    01:54 - Meet Paul Redman
    02:23 - The Shift in Consumer Behavior
    03:04 - Overcoming the Fear of Online Pricing
    04:17 - The Growth of Contractor Commerce
    06:22 - Positioning Yourself as the Go-To Expert
    09:29 - The Strategy of Upfront Pricing
    11:56 - Improving Conversion Rates with Transparency
    14:07 - Competitive Pricing vs. Dealership Models
    16:45 - Shifting KPIs for Better Business Results
    19:02 - The Impact of AI and LLMs on Search
    22:01 - Optimizing for AI Search Results
    25:16 - AI as the Ultimate Virtual Salesperson
    28:45 - The Future of High-Touch vs. AI Interactions
    33:23 - The Value of Human Connection in Sales
    37:46 - Educating Customers Through Transparent Pricing
    41:43 - Closing Remarks and Resources

    About the Guest: Paul Redman
    Paul Redman is the founder of Contractor Commerce, a platform that helps home service businesses and contractors sell fully installed pricing, memberships, and services directly online, including through AI-powered buying journeys on their websites. Based in Charlotte, North Carolina, Paul grew up around the trades and has spent years helping contractors adapt to the shift in consumer behaviour, from in-home sales to fully digital, self-serve purchasing experiences.
    LinkedIn: https://www.linkedin.com/in/paul-j-redman/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed
    Love the audio version of this podcast? Subscribe to the link below:
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    #podcast #thesiteshed #tradiewebguys

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
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    • Website: thesiteshed.com
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    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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    42 min
  • Build It Like You're Selling It, Even If You Never Will | ft. Greg McElroy & Jon Fisk | Ep. 503

    Build It Like You're Selling It, Even If You Never Will | ft. Greg McElroy & Jon Fisk | Ep. 503
    Jun 16 2026

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    📲 Watch On YouTube! https://youtu.be/6q0pRBBdreU

    🎙 About Our Guest: Greg McElroy and Jon Fisk
    Greg McElroy and Jon Fisk, co-founders of CrystalLIQ, have each built and sold multiple trade-based businesses. Greg learned his hardest lesson as part-owner of a $48M-revenue business that went into liquidation because nobody knew their numbers. Together they help tradies install the financial systems and accountability frameworks that stop growth from destroying a business from the inside out.

    CONNECT WITH GREG & JON
    Greg's LinkedIn: https://www.linkedin.com/in/greg-mcelroy-45aa90214/
    Jon's LinkedIn: https://www.linkedin.com/in/jonathanfisk/
    Website: https://www.crystalliq.com.au/

    CONNECT WITH THE SITE SHED!
    Website: https://www.thesiteshed.com
    YouTube: https://www.youtube.com/@TheSiteShed?sub_confirmation=1
    Facebook: https://www.facebook.com/thesiteshed
    Instagram: https://www.instagram.com/thesiteshed/
    LinkedIn: https://www.linkedin.com/company/the-site-shed/
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed
    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

    #podcast #thesiteshed #tradiewebguys

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
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    36 min
  • You Don't Know Your Numbers; That's Why You're Broke | ft. Greg McElroy & Jon Fisk | Ep. 502

    You Don't Know Your Numbers; That's Why You're Broke | ft. Greg McElroy & Jon Fisk | Ep. 502
    Jun 9 2026

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    More jobs, more staff, more revenue; and you're still growing broke?

    In Part 2 of our CrystalLIQ series, Matt sits down with Greg and John to expose why scaling without financial systems is the fastest way to destroy your trade business. Learn why your P&L is the only scoreboard that matters, how to spot the traps before they bankrupt you, and the accountability framework that separates profitable tradies from busy ones.

    KEY CHAPTERS
    00:00 - Introduction
    01:57 - Growth Traps and the Scaling Dilemma
    04:42 - Case Study: High Revenue vs. High Debt
    07:41 - The Foundation: Accurate P&Ls
    10:48 - Financial Literacy for Business Owners
    14:03 - The Profit First Business Model
    17:41 - Dangers of Hands-off Bookkeeping
    21:02 - Building Truth in Numbers
    22:31 - Hiring and Strategic Capacity
    25:21 - Employee Scorecards and Outcomes
    27:54 - Accountability and the Business Entity
    30:34 - Example: Managing New Inquiries
    32:58 - The Reality of Rapid Growth
    35:22 - Key Takeaways and Margin Focus
    39:02 - Adjusting Pricing During Scaling
    41:22 - Strategic Outlook and Culture
    42:39 - Wrap-up and Next Episode Tease

    📲 Watch the video version! https://youtu.be/kEyXMAtLMg4

    🎙 About Our Guest: Greg McElroy and Jon Fisk
    Greg McElroy and Jon Fisk, co-founders of CrystalLIQ, have each built and sold multiple trade-based businesses. Greg learned his hardest lesson as part-owner of a $48M-revenue business that went into liquidation because nobody knew their numbers. Together they help tradies install the financial systems and accountability frameworks that prevent growth from harming a business internally.

    CONNECT WITH GREG & JON
    Greg's LinkedIn: https://www.linkedin.com/in/greg-mcelroy-45aa90214/
    Jon's LinkedIn: https://www.linkedin.com/in/jonathanfisk/
    Website: https://www.crystalliq.com.au/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
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