The Site Shed | Systems, Strategy and Growth for Tradies and Contractors copertina

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

Di: Matt Jones - Helping Tradies Build Smarter Scalable Businesses
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The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.

Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.

You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.


Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.


If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

© 2026 The Site Shed | Systems, Strategy and Growth for Tradies and Contractors Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • How to Turn a Trade Business Into a Sellable Asset | ft. Shayne Connolly | Ep. 509

    How to Turn a Trade Business Into a Sellable Asset | ft. Shayne Connolly | Ep. 509
    Jul 28 2026

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    80% of businesses that go up for sale never actually sell. Shayne Connolly is one of the ones who did, and even he wasn't ready for what came after. He thought he'd be popping champagne. Instead, on the day the money hit the bank, he says he's never felt so deflated in his life.

    In this episode, Matt Jones sits down with Shayne Connolly, a returning guest who spent the last few years turning his trade business into something he could actually sell, then went through the process of doing exactly that. Shane walks through the mindset shift from "business owner" to "asset owner," why the emotional side of exiting gets ignored in favour of the mechanics, what he wishes he'd asked himself before signing anything, and why he's now building a platform to help other owners see the asset sitting in front of them before it's too late to plan for it.

    🎥 Watch the full episode: https://youtu.be/WGlussL7LIg

    KEY CHAPTERS

    00:00 - Introduction

    01:56 - Meet Shayne Connolly

    03:38 - Two Life-Changing Events at Once

    04:38 - The Emotional Side of Selling a Business

    06:43 - Knowing Your Exit Number

    07:55 - From Business Owner to Asset Owner

    09:48 - The Golden Handcuffs Problem

    12:00 - Why He'd Rather Build Than Run

    23:12 - The Conversation With His Wife

    25:16 - Selling to Someone He Already Trusted

    34:52 - Did He Even Need to Sell?

    37:47 - Why Brokers Were a Waste of Time

    45:11 - The First Chapter Is: Do You Really Want This?

    46:26 - Closing Remarks and Resources

    About the Guest: Shayne Connolly built his trade business into a genuine asset, one that could run without him, then sold it to a trusted team member rather than going through a broker. He's the author of Exit Plan and is now building OwnerHQ, a platform designed to help business owners understand the real value of what they've built and plan their exit long before they need one.

    Website: https://exitplan.au

    Software (in beta): https://ownerhq.biz

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/

    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial

    Instagram: https://www.instagram.com/tradiewebguys/

    LinkedIn: https://au.linkedin.com/company/tradie-web-guys

    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

    #podcast #thesiteshed #tradiewebguys #sellingbusiness #exitstrategy #businessvaluation #tradiebusiness #mindset

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    46 min
  • The 8 Invisible Things Customers Are Silently Judging You On | ft. Justin Herald | Ep. 508

    The 8 Invisible Things Customers Are Silently Judging You On | ft. Justin Herald | Ep. 508
    Jul 21 2026
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Being good at your trade is the price of entry now, not the point of difference. Every customer already assumes you can do the job, so it's the stuff underneath that decides whether they hire you, refer you, or quietly go looking elsewhere. Matt Jones sits down with Justin Herald, entrepreneur, speaker and the man behind Service Rebellion, to unpack the eight things every customer is silently weighing up every time they deal with a trade business, most of which have nothing to do with how good the work actually is. Justin built his first business on a $50 loan and $1.25 in the bank, grew it into a licensed brand sold in more than 180 companies worldwide, and has spent the years since studying why customers stay loyal to some businesses and quietly vanish from others. In this one you'll get the eight invisible evaluations customers make (importance, emotion, expectation, effort, certainty, understanding, personalisation and consistency), the phone call that cost four different trade businesses a job before they even picked up, and the emotional bank account concept that decides whether your business survives its next stuff-up. If a technically brilliant job still isn't winning you repeat customers, this is the missing piece. 🎥 Watch the full episode: https://youtu.be/nfpOojSuPf4 KEY CHAPTERS 00:00 - Introduction 02:02 - Meet Justin Herald 02:23 - The Eight Invisible Things 04:21 - Expectation, Effort And Certainty 07:52 - Personalisation And The Phone Test 10:05 - Consistency Across Your Team 11:58 - From $1.25 To A Global Brand 16:18 - Why Service Rebellion Exists 19:13 - Say Something, Even Nothing 23:37 - The Reason Behind The Form 29:16 - Hiring For Personality 31:34 - Paying For Referrals 34:02 - The Market You're Not Tapping 37:21 - Letterbox Drops And QR Codes 45:22 - Websites Are For Storytelling 48:46 - The Emotional Bank Account 54:18 - Service Rebellion, The Book 55:52 - Closing Remarks and Resources About the Guest: Justin Herald Justin Herald is an entrepreneur, speaker and the author of nine books, including his latest, Service Rebellion. He built his first business, the Attitude clothing brand, from a $50 loan into a licensed brand sold in every country through more than 180 companies, before selling it and moving into speaking and writing full time. He now speaks at more than 100 conferences a year and works with businesses, plenty of them trades, on the customer experience standards that keep clients loyal and referring. Website: www.ServiceRebellion.com Referral system mentioned in the episode: www.ReferUsNetwork.com LinkedIn: https://www.linkedin.com/in/justinherald/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #customerexperience #referralmarketing #customerservice #wordofmouth Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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    54 min
  • The Hidden Cost of Getting Paid | ft. Jimmy Moore | Ep. 507

    The Hidden Cost of Getting Paid | ft. Jimmy Moore | Ep. 507
    Jul 14 2026
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Free payment processing scorecard & consult: https://flobizsolutions.com/Most tradies can tell you their hourly rate and their material margins off the top of their head. Ask what it actually costs them to take a card payment, and you get a shrug. That shrug is where the money leaks. Matt Jones sits down with Jimmy Moore from FLO Business Solutions to pull apart the machinery behind every transaction: where your fees really go, why the "3.4%" on your statement is often the least of your worries, and how proprietary software quietly inflates what you pay year after year. Jimmy has worked with more than 20,000 businesses and helps oversee over a billion dollars in annual processing volume, so he knows exactly where trade business owners bleed cash. You'll learn how to work out your true effective rate in under two minutes, the three compliant ways to pass fees on to customers without copping a fine, and why chargebacks and "friendly fraud" might be costing you 2 to 4% of revenue a year. If you take card payments, and you do, this one pays for itself. 🎥 Watch the full episode: https://youtu.be/m3SqkAHOzuk KEY CHAPTERS 00:00 - Introduction 02:04 - Meet Jimmy Moore 02:29 - The Payment Topic Nobody Covers 05:26 - Still Keying Cards By Hand 08:10 - Pay Links Speed Up Cash Flow 09:08 - Surcharge, Discount or Dual Price 11:54 - The Compliance Crackdown 14:21 - Three Hands In The Cookie Jar 16:05 - The Million Dollar Fee Bill 16:56 - Know Your Effective Rate 23:53 - Staying PCI Compliant 26:55 - Card Not Present Risk 33:47 - Breaking Free From Software Lock-In 37:13 - Start With Your Statements 40:54 - The Rewards Card Maths 43:46 - Chargebacks And Friendly Fraud 49:42 - Jimmy's Free Scorecard 51:24 - Closing Remarks and Resources About the Guest: Jimmy Moore Jimmy Moore is the driving force behind FLO Business Solutions in Columbia, South Carolina, where he helps field-service businesses get paid compliantly, at a fair cost, without the fee creep. Across his career he's worked with more than 20,000 businesses and helps oversee over a billion dollars in annual processing volume. He knows the payments world from the inside, which is exactly why he's good at spotting where trade business owners overpay. Website: https://flobizsolutions.com/ LinkedIn: https://www.linkedin.com/in/moorejimmy/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #paymentprocessing #cashflow #merchantfees #chargebacks #tradiebusiness Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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    50 min
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