The Site Shed | #1 Podcast For Tradies & Contractors copertina

The Site Shed | #1 Podcast For Tradies & Contractors

The Site Shed | #1 Podcast For Tradies & Contractors

Di: Matt Jones - Helping Tradies Build Smarter Scalable Businesses
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The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.

Hosted by Tradie Web Guys digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.

You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.


Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.


If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

© 2026 The Site Shed | #1 Podcast For Tradies & Contractors Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • Stop Trying to Go Viral. Start Building Trust | ft. Dalton Fisher | Ep. 517

    Stop Trying to Go Viral. Start Building Trust | ft. Dalton Fisher | Ep. 517
    Sep 22 2026
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssytMost tradies do not want to be on camera, and most of the ones who try give up when the first few videos get 200 views. That is the wrong scoreboard. Matt Jones sits down with Dalton Fisher from Fisher MultiMedia, a Phoenix video producer who spends 99% of his time getting camera-shy contractors to talk, to unpack why authority content keeps winning through every algorithm change, and why the plumbers, sparkies and builders who show up on video are so hard to compete with.Dalton and Matt cover the top five questions framework, why your first 30 videos will be bad and why that does not matter, the three second hook that decides whether anyone watches a short, and the gear you actually need (a phone, a lapel mic and a $35 ring light). They also get into which platforms convert, why content is a multiplier for your ads and sales funnel rather than a replacement for them, and why the business that stays human as AI slop floods every feed will be able to charge a premium. If you have been meaning to start filming for two years, this is the nudge.🎥 Watch the full episode: https://youtu.be/gpmZRqNCaW0KEY CHAPTERS00:00 - Introduction01:34 - Meet Dalton Fisher02:44 - Why Authority Content Always Wins05:48 - Faceless Corporations vs Local Trust08:15 - Educating Leads Who Are Not Ready Yet11:02 - What Happens After the Ad Click14:34 - Your Boring Jobs Are Interesting16:50 - Passing the Mum Test18:32 - You Do Not Need to Go Viral22:20 - Answer Your Top Five Questions23:59 - Your First 30 Videos Will Be Bad27:52 - Real Beats Polished29:23 - The Only Gear You Need32:18 - Structuring Videos and Hooks38:46 - Which Platforms Actually Convert45:38 - Content Is a Multiplier, Not the Engine49:51 - Why the Future Belongs to the Trades52:22 - AI Slop and the Human Company57:54 - Closing Remarks and ResourcesAbout the Guest: Dalton FisherDalton Fisher is the founder of Fisher MultiMedia, a Phoenix, Arizona video production company that makes content for home service companies and contractors. He shoots most of the videos himself, which means the bulk of his job is directing plumbers, landscapers and other service techs who would rather be anywhere else than in front of a camera. His approach is built around educational content that makes a trade business look real, local and worth trusting rather than chasing views for their own sake.Website: https://fishermultimedia.comLinkedIn: https://www.linkedin.com/in/dalton-fisher-90334224b/CONNECT WITH THE TRADIE WEB GUYS!Website: https://www.tradiewebguys.com.au/YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1Facebook: https://www.facebook.com/TradieWebGuysOfficialInstagram: https://www.instagram.com/tradiewebguys/LinkedIn: https://au.linkedin.com/company/tradie-web-guysMatt's LinkedIn: https://www.linkedin.com/in/iamthemattj/If you enjoyed this podcast, please take a moment to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed#podcast #thesiteshed #tradiewebguys #videomarketing #contentcreation #tradiebusiness #socialmediamarketing #authoritycontent #tradiemarketing Your Next Step:Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.👉 Join free and grab your next growth tool here: https://tradie.wiki/podFollow The Site Shed:Facebook: The Site ShedInstagram: @thesiteshedLinkedIn: Matt JonesWebsite: thesiteshed.comYouTube: @TheSiteShedIf you enjoyed this podcast and the series, please take 5 minutes to leave us a review:⭐ https://lovethepodcast.com/TheSiteShedLove the audio version of this podcast? Subscribe to the link below:⭐ https://followthepodcast.com/TheSiteShed
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    1 ora e 1 min
  • Can You Deliver What You Sold? | ft. Nathan Owen | Ep. 516

    Can You Deliver What You Sold? | ft. Nathan Owen | Ep. 516
    Sep 15 2026

    Can You Deliver What You Sold? | ft. Nathan Owen | Ep. 516

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    Winning a building job creates a promise. The quote and contract matter, but so do the conversations, timeframes and expectations set before the client signs. Matt Jones sits down with Nathan Owen from Ground Floor Building Coach to unpack the costly gap between what a builder sells and what the team can actually deliver.

    Nathan shares practical ways to document pre-contract changes, separate them from post-contract variations, plan realistic labour and lead times, and keep clients and subcontractors informed when things shift. You’ll also hear why software cannot fix a broken process, how small schedule milestones expose problems earlier, and why the client’s experience is the real test of the promise you made.

    🎥 Watch the full episode: https://youtu.be/Tvoy8AH2wOg

    KEY CHAPTERS
    00:00 - Introduction
    02:06 - Meet Nathan Owen
    02:51 - The Sales-Delivery Disconnect
    04:16 - How Expectations Become Scope
    06:26 - Build a Variation Procedure
    11:00 - Pre-Contract Changes vs Variations
    13:09 - Document Every Agreement
    15:15 - Capture Every Client Conversation
    17:12 - Carry Changes Into Delivery
    18:43 - Build Systems Before Automation
    21:30 - Stop Repeating Mistakes
    22:14 - The Risk of Time Creep
    24:24 - Plan Labour and Lead Times
    26:43 - Communicate Delays Immediately
    31:54 - Build Time Buffers In
    33:15 - Manage Work Through Micro Goals
    36:10 - Keep Subcontractors Informed
    38:29 - Closing Remarks and Resources

    About the Guest: Nathan Owen
    Nathan Owen is the founder of Ground Floor Building Coach and has around 30 years of construction experience, including nearly 10 years running his own residential building business. He now coaches Australian builders to strengthen the systems, communication and commercial thinking behind the building work.

    Website: https://www.groundfloorbuildingcoach.com/
    LinkedIn: https://au.linkedin.com/in/nathan-owen-590453337

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

    #podcast #thesiteshed #tradiewebguys #builders #constructionmanagement #businesssystems #clientexperience #projectmanagement

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    39 min
  • Stop Cutting Headcount: Fix the Bottlenecks Draining Your Profit | ft. Nils Vesk | Ep. 515

    Stop Cutting Headcount: Fix the Bottlenecks Draining Your Profit | ft. Nils Vesk | Ep. 515
    Sep 8 2026

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    When margins tighten, cutting staff can feel like the fastest way to steady the business. But if your best people are sitting behind broken handovers, unclear scopes and clunky processes, reducing headcount does not fix the cause. It makes the same bottlenecks harder to carry. Matt Jones sits down with Nils Vesk from Ideas With Legs to unpack a more resourceful way to lower costs and protect profit without damaging your team or reputation.

    Nils explains how to run a friction hunt, diagnose behavioural, logistical and environmental causes, and turn the knowledge in your head into processes the whole team can improve. You will also hear his SCRAMBLE framework for generating practical alternatives, why substitution should come before elimination, and how to turn every mistake into a checklist, script, photo guide or training asset. If the business feels busy but the margin says otherwise, this conversation will help you find what is actually getting in the way.

    🎥 Watch the full episode: https://youtu.be/rzyCL6nOQo8

    KEY CHAPTERS
    00:00 - Introduction
    01:56 - Meet Nils Vesk
    03:23 - Finding Hidden Business Bottlenecks
    04:37 - Cutting Costs Without Cutting People
    07:03 - Create Your Own Economy
    11:05 - Focus on Higher-Margin Work
    14:52 - Substitute Before You Eliminate
    15:43 - Run a Team Friction Hunt
    26:01 - Becoming a Resourceful Tradie
    31:18 - Leverage What You Already Have
    36:18 - Solve Causes, Not Symptoms
    37:41 - Three Types of Root Cause
    41:48 - Shift Your Business Perspective
    43:32 - The SCRAMBLE Thinking Framework
    46:16 - Get Knowledge Out of Your Head
    48:12 - Document and Improve Processes
    57:12 - Turn Mistakes Into Assets
    01:02:07 - Closing Remarks and Resources

    About the Guest: Nils Vesk

    Nils Vesk is an innovation expert, author and the founder of Ideas With Legs. He helps organisations identify bottlenecks, improve processes and turn practical ideas into stronger commercial results. His work spans global brands and trade businesses, giving him a clear view of how resourcefulness can improve output while reducing unnecessary cost.

    Website: https://www.ideaswithlegs.com/

    LinkedIn: https://www.linkedin.com/in/nilsvesk/

    CONNECT WITH THE TRADIE WEB GUYS!

    Website: https://www.tradiewebguys.com.au/

    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1

    Facebook: https://www.facebook.com/TradieWebGuysOfficial

    Instagram: https://www.instagram.com/tradiewebguys/

    LinkedIn: https://au.linkedin.com/company/tradie-web-guys

    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

    #podcast #thesiteshed #tradiewebguys #tradiebusiness #businesssystems #profitmargins #processimprovement #innovation #operational efficiency


    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    1 ora e 1 min
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