The Site Shed | Systems, Strategy and Growth for Tradies and Contractors copertina

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

Di: Matt Jones - Helping Tradies Build Smarter Scalable Businesses
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A proposito di questo titolo

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.

Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.

You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.


Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.


If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

© 2026 The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
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  • Sick of the Grind? How to Get the Fire Back in Your Trade Business | ft. Jeremiah Webb | Ep. 486
    Feb 17 2026

    🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    If you've established a strong trade business but it's beginning to feel repetitive, this episode offers a fresh start.

    In Episode 486, Matt sits down with Jeremiah Webb from Shop On Fire to unpack why the fire dies (even when the numbers look positive) and how you can get your energy, purpose, and momentum back without blowing up what you have already built.

    You will learn practical ways to snap out of the grind, stop feeling overwhelmed by everything on your plate, and lead with energy again so your team lifts too.

    0:00 Teaser
    1:14 Welcome and Jeremiah's Background
    4:44 Reigniting Passion and Scaling Business
    8:16 Fulfillment is Not Default: Manual vs. Autopilot
    12:11 Staying Motivated and the Value of Habits over Goals
    15:31 The Myth of Overwhelm: Being Stretched is Not More Than You Can Handle
    17:28 The Importance of Foundational Grit and Pushing Limits
    22:51 Great Athlete vs. Elite Athlete: Bouncing Back Faster
    24:55 Reframing Failure as a Lesson
    27:01 Recovery Time and Suffering is Optional
    31:57 Framework for Moving Past Setbacks
    35:08 Problems Never Go Away, They Increase in Quality
    39:03 The Cure-All: Massive Action and the Physiology of Motivation
    46:01 Defining Purpose and Maintaining Focus
    47:37 Meetings Should be for Making Decisions
    51:57 Sticking to Something and Steady Growth
    55:42 Framework for Coaching Cadence and Levers for Change
    58:31 VIP Coaching and the Window of Opportunity

    📲 Listen On The Go! https://tradie.wiki/listen

    🎙️ About Our Guest: Jeremiah Webb
    Jeremiah Webb is the founder of Shop On Fire and a high-performance coach who helps trade business owners rebuild energy, clarity, and momentum when the grind starts to take over. With a background in the trades (including HVAC) and years working with business owners, he shares practical frameworks you can use to lead better, feel better, and grow without burning out.

    CONNECT WITH JEREMIAH WEBB
    Website: https://shoponfire.com/
    Facebook: https://www.facebook.com/jeremiahwebb.1
    Instagram: https://www.instagram.com/jeremiahwebb.official
    LinkedIn: https://www.linkedin.com/in/jeremiahwebb/
    TikTok: https://www.tiktok.com/@jeremiahwebb.official
    YouTube: https://www.youtube.com/@jeremiahwebb.official
    Linktree: https://linktr.ee/jeremiahwebb

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and this series, please take 5 to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

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    1 ora e 27 min
  • Should Tradies Franchise Their Business to Scale Faster? | ft. Jon Ostenson | Ep. 485
    Feb 10 2026

    🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    It's no longer just fast food to franchise.
    It could also be one of the best ways for tradies to grow without getting too tired.

    In this 485th episode of The Site Shed Podcast, Matt sits down with Jon Ostenson, CEO of FranBridge Consulting, to break down what franchising really looks like for trade and service-based businesses.

    If you’re stuck in the day-to-day, thinking about growth, or wondering how others scale using systems, people, and capital that aren’t all on their shoulders, this episode is a must-watch.

    In this episode, you’ll learn:
    ✔ The biggest myths tradies believe about franchising
    ✔ Franchise vs licensing vs alliance models (what’s the difference?)
    ✔ Why private equity is chasing trade & home service franchises
    ✔ When franchising actually makes sense (and when it doesn’t)

    Key Chapters:
    0:00 - Teaser
    1:12 - Discussing the dynamics of franchising and non-food franchising
    6:04 - Reasons to consider a franchise model for an existing business
    10:07 - Limitations and "red tape" of franchising
    12:11 - Addressing the perception of increased cost for customers of franchises
    15:15 - Expectations and systems within a franchise
    17:31 - Legalities and approval around branding and marketing
    19:09 - Digital marketing challenges for franchisees
    23:21 - Backgrounds of people who join a franchise
    25:26 - Support available for franchisees and their teams
    27:13 - Choosing between buying an existing business and a new franchise
    29:16 - Exit strategy and typical returns for a franchisee
    31:49 - Ownership of intellectual property (IP) like customer databases
    35:57 - John Austinen's book, *Non-Food Franchising*
    38:13 - The typical avatar best suited to the franchise dynamic

    📲 Listen On The Go! https://tradie.wiki/listen

    🎙 About Our Guest: Jon Ostenson
    Jon Ostenson is a leading expert in non-food franchising and the founder of FranBridge Consulting, where he helps business owners scale through proven franchise models. He has collaborated with numerous entrepreneurs and trade professionals to establish scalable, systematised businesses, avoiding the need to start from the beginning.

    🤝 CONNECT WITH JON OSTENSON
    Website: https://franbridgeconsulting.com/
    Facebook: https://www.facebook.com/JonOstenson1
    Instagram: https://www.instagram.com/j.ostenson/
    LinkedIn: https://www.linkedin.com/in/jonostenson/
    YouTube: https://www.youtube.com/@JonOstensonFBC

    CONNECT WITH THE TRADIE WEB GUYS!

    Website: https://www.tradiewebguys.com.au/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and this series, please take 5 to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

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    40 min
  • Self-Managed Super Fund: Is the Extra Work Worth It? | ft. Greg Cassar | Ep. 484
    Feb 3 2026

    🎯 Free Tools To Help Your Business:
    https://tradie.wiki/pod

    🫱🏻‍🫲🏼 Marketing For Your Business – Book A Call with Tradie Web Guys:
    https://tradie.wiki/yt

    In Episode 484 of The Site Shed Podcast, Matt Jones is joined by entrepreneur and investor Greg Cassar to break down one of the biggest questions tradies is starting to ask: is taking control of your super actually worth the extra work?

    Greg shares why many business owners unknowingly rely too heavily on their business or default super fund and how shifting from “business owner only” to “business owner + investor” can completely change your long-term freedom. This episode unpacks how superannuation really works, why set-and-forget isn’t always the best approach, and what tradies should understand before considering a self-managed super fund (SMSF).

    If you’re making good money but haven’t thought deeply about how it’s growing for your future, this conversation is a practical wake-up call; focused on control, education, and playing the long game.

    🎥 Watch the video version of this podcast at:
    https://youtu.be/DxSzs1M8zNY

    Key Chapters:

    00:00 – Teaser
    04:40 – The trap of relying only on your business
    08:10 – How inflation and fees eat away at super
    12:10 – What a self-managed super fund really involves
    16:40 – Thinking long-term instead of short-term gains
    21:10 – Emotional control and investing discipline
    25:40 – Playing the long game as a tradie
    30:10 – Business owner vs business owner + investor
    34:40 – Final mindset shifts for long-term freedom

    CONNECT WITH GREG CASSAR

    Website: https://collective.com.au
    Instagram: https://www.instagram.com/gregcassar
    TikTok: https://www.tiktok.com/@gregcassar
    YouTube: https://www.youtube.com/@greg_cassar

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and this series, please take 5 to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

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    38 min
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