Someone spent $30,000 on ads for a course launch and still ended up in the hole. That someone was me. And it wasn't the ads that were the problem. 🚀

In this episode I walk through the exact five-gate launch sequence I'd use if I were launching tomorrow — the same sequence every successful course launch walks through, whether you're doing it for the first time or the tenth. I'll show you why the order matters more than you think, what Jesse Jean's $7 million Yap Challenge teaches us about a sequence done brilliantly, and the one step most course creators skip that could start bringing in sales before the next launch even begins.

I'll also tell you exactly what I did wrong in January 2023 — I filled my list with strangers, turned off the podcast that turned them into buyers, and wondered why the launch didn't convert. Two years and $30,000 later, I know which gate I missed.

🔥 In This Episode:

• Discover the five-gate launch sequence and why the order matters more than almost anything else

• Find out why your launch starts 60 to 90 days before anyone hears "enrollment is now open"

• Learn the two-minute lead magnet formula that fits on the back of a shopping receipt

• Understand why adding cold traffic to a launch that isn't converting just makes it louder

• Steal the five things every enrollment week that converts has in it — and the one most people wobble on

✨ When was the last time you took a Friday off and the money still came in? Freedom Club is my small group mentoring for women who've turned what they know into courses, coaching, memberships, or digital products and want more income they can count on, with more room for life. Bring me your offer that isn't selling or the numbers you've been avoiding, and together we'll work out the one thing that moves you forward next. Doors open November 18th and I keep the room small on purpose, so join the waitlist for first pick of seats and the best bonuses at thelaunchlounge.com/freedom 💫

💚 💚 💚

Salome

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What if the reason you're feeling tired, overwhelmed, or flat in your business has nothing to do with how much you're doing? 🚀

In this special bonus episode I sit down with mindset strategist and seven-figure CEO Brad Bizjack for one of the most honest, energising, and unexpectedly moving conversations I've had on this podcast. Brad asked me one question that I haven't been able to stop thinking about. And I think when you hear it, you might completely rethink what's draining your energy — and what you actually need to do next.

We talk about how to define success without shame, why burnout is actually your soul getting involved, the invisible energetic ceiling that keeps entrepreneurs stuck at the same level for years, and how to build the courage reps that prepare you for anything — including the things nobody warns you about when you're in the middle of a launch.

Brad also shares one of the most remarkable stories I've ever heard about what it really means to keep going when everything falls apart at once. This one stayed with me.

"Burnout means your soul is finally getting involved. It burns away the things that don't matter. And that's one of the best things that can ever happen to somebody."

🔥 In This Episode:

• Discover the seven-word question that reveals what success actually looks like for you

• Find out why burnout is a signal of misalignment, not overwork — and what to do about it

• Learn the energetic set point concept that explains the invisible ceiling keeping you stuck

• Understand why fear doesn't go away when you succeed — and why that's the right sign you're growing

• Hear the extraordinary story of running a 12,000-person launch through one of life's hardest moments

✨ Sign up for Brad's Free Success Accelerator Five-Day Challenge at thelaunchlounge.com/brad 💫

✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫

💚 💚 💚

Salome

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You're making reels for strangers while the people who actually asked to hear from you haven't had an email in three months. Let's fix that. 🚀

Email isn't sexy. But social media gets attention and email makes money — and the email list is the one relationship online that is actually yours. In this episode I share the five-step strategy that works whether you have 55 people on your list or 55,000, including the hallway model that shows you exactly what to write between your lead magnet and your paid offer, the SEND formula that gives every email one clear job, and the four-email breakup sequence I use to automatically clean my list without ever having to do the arm-chopping mass delete I once did with 4,000 people.

I'll also tell you why open rates aren't telling you the whole truth anymore, why handing your emails to a copywriter made Salome's list feel like it died, and what the subject line "because of broccoli" has to do with any of this.

🔥 In This Episode:

• Discover the hallway model that turns every email into a step toward your paid offer

• Find out the five jobs your welcome sequence needs to do before someone is ready to buy

• Steal the SEND formula — the dead-simple structure that gives every email one clear purpose

• Learn why open rates are unreliable and which number to track instead

• Get the four breakup email subject lines that re-engage cold subscribers automatically

✨ Not sure what to write in your weekly emails? Grab the Message Miner, my free tool for pulling out your ideas, opinions, thoughts and values, so you always know what to say. Feed the results into AI and it can help you write your emails, reels, captions and more, in your voice. Download it free at thelaunchlounge.com/message

💚 💚 💚

Salome

Get full show notes here

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If your podcast downloads have dropped, someone has probably told you the fix is to put your podcast on YouTube. Turn the camera on, record your episode, stick it up, and you're done. I tried that. Both ways. And both times, something I'd worked really hard to build took a giant hit. 🚀

In this episode I share what actually happened to podcast downloads in late 2023, why niche educational shows have been hit far harder than comedy or lifestyle podcasts, and why the advice to just post your podcast on YouTube is quietly making things worse. I'll also share the three-part recording setup I'm testing now that gives YouTube what it needs without losing the warmth that keeps podcast listeners coming back.

This isn't a pick-one episode. It's an honest look at what each platform is genuinely good at — and how one piece of content can do two completely different jobs well.

🔥 In This Episode:

• Discover what Apple changed in 2023 and why it caused a real drop in downloads and sales for niche educational shows

• Find out why posting your podcast on YouTube as long-form content actively teaches the algorithm not to show it

• Learn what YouTube and podcasting are each genuinely great at — and why you probably need both

• Understand why the Hormozi clip strategy doesn't translate directly to solo educational shows

• Steal the three-part recording setup that keeps both platforms happy without doubling your workload

✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫

💚 💚 💚

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

You want to raise your prices — but what if people stop buying? Before you change the number, there's something far more important you need to change first. And if you skip it, you'll end up like the coach I watched double his price, then quietly email his list six months later to announce he was going back down. 🚀

In this episode I break down what actually has to happen before a price increase lands — the positioning, the perceived value, the messaging, and the financial buffer that lets you test a new price without panic. I'll share the story of the friend I stopped from lowering her price at a mastermind, the client who spent twelve months rebuilding her entire offer before touching her price tag, and why the incremental pricing strategy that worked for my agency never translates directly to courses and coaching.

Because the most important thing to understand about pricing is this: when your audience tells you they want your program but can't quite afford it, that is not a sign to lower your price. It's a buying signal.

"A student for whom it's a stretch is often your best student. Charging more and getting fewer students is not a threat. It's an opportunity."

🔥 In This Episode:

• Discover why raising your price without repositioning your offer almost always backfires

• Find out what happened when a prominent Australian coach doubled his price overnight — and the email that followed

• Learn the final sale strategy that builds your cash reserves before you test a new price point

• Understand why "I can't afford it" from your audience is actually a buying signal

• Walk away with three clear questions to ask before every price increase

✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫

💚 💚 💚

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.

Posting regularly on Instagram but struggling to reach new people? Trial reels might be the most underused tool on the platform right now — and in this episode I'm sharing exactly how I've been using them to reach strangers, test hooks, and turn winning content into ads that grow my audience every single day. 🚀

Trial reels are Instagram reels shown only to people who have never heard of you. That makes them the perfect low-risk testing ground for new messaging angles and creative ideas before you spend a cent on ads. I'll walk you through what they are, the difference between content for your existing followers and content designed for complete strangers, three plug-and-play hook templates you can use this week, and how to take a winning reel and turn it into a profile visit ad that brings new followers on autopilot.

And just so we're clear — I made more than a million dollars online before I had 3,000 Instagram followers. This isn't about becoming an influencer. It's about using smart tools to get the right people into your world faster.

"Trial reels are your get-out-of-jail-free card if you've ever felt stuck with your Instagram growth."

🔥 In This Episode:

• Discover what trial reels are and how to switch them on before you post

• Learn the difference between "living room content" for followers and "soapbox content" for strangers

• Steal three hook templates you can use this week to start testing what connects

• Find out which metrics actually matter — and what each one is telling you about your content

• See how a winning trial reel becomes a profile visit ad that grows your audience without you lifting a finger

✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫

💚 💚 💚

Salome

Get full show notes here

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You already have a secret weapon that could double your sales in your next launch. It's sitting in your sales call transcripts, your post-launch surveys, your non-buyer feedback — and most people never mine it. 🚀

In this episode I share the exact AI prompts I use to turn that raw data into a clear, actionable offer improvement plan — including the ones I ran on my own Ads Foundations survey that led me to completely rethink how I deliver live support. Because the difference between an offer that converts and one that gets crickets almost always comes down to listening. Not to what you think they need. To what they're actually saying they want.

I'll walk you through why "it's the money" is rarely the real objection, what happened when one of my clients realised she was only addressing a deal-breaking concern once in a webinar and nowhere else, and how to use two strategic follow-up prompts to reposition your offer and turn your top objections into conversion copy.

🔥 In This Episode:

• Discover the one thing that makes the difference between a great sales experience and a terrible one

• Steal the exact AI prompt that turns sales data into a clear offer breakdown — objections, language patterns, gaps, and quick wins

• Find out why non-buyers saying "it's the money" is rarely the full story (and how to dig deeper)

• Use the two follow-up prompts that reposition your offer strategically and write your objection-handling copy for you

• Get the ready-made Claude skill or ChatGPT version completely free — just send an email

✨ Tired of getting leads who never buy? Ads don't make you money — sales do. Learn how to install a hot buyer engine in your business in my live Ads Foundations cohort, kicking off September 23rd. Limited spots, hands-on learning. Join the waitlist at thelaunchlounge.com/waitlist 💫

💚 💚 💚

Salome

Get full show notes here

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If you're posting consistently and your audience still isn't growing, you probably don't need better content. You need to become more memorable. 🚀

The people building cult-like followings online aren't smarter, louder, or posting more. They're doing seven very specific things differently. And after more than a decade working behind the scenes with six and seven-figure course creators and coaches, I've seen this pattern play out over and over.

In this episode I walk you through all seven moves — from repeating your core belief until your audience says your own lines back to you, to ditching the industry lingo that's quietly filtering out your ideal clients, to why my Ugg boots and semi-disabled dog are a genuine part of my content strategy. Because the magnetic brands aren't the most polished ones. They're the ones that feel the most real.

"The ones who build a following people actually stick around for aren't posting more than anyone else. They're just saying something the rest of their industry is too careful to say."

🔥 In This Episode:

• Discover why you don't have a content problem or an algorithm problem — and what's actually keeping you forgettable

• Learn the contrarian move that instantly separates you from everyone else in your niche

• Find out why your industry lingo might be filtering out the exact people you want to reach

• Understand why polished highlight reels don't build trust anymore — and what does

• See how to build a system people remember instead of a pile of tips they forget

✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫

💚 💚 💚

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.