Someone spent $30,000 on ads for a course launch and still ended up in the hole. That someone was me. And it wasn't the ads that were the problem. 🚀

In this episode I walk through the exact five-gate launch sequence I'd use if I were launching tomorrow — the same sequence every successful course launch walks through, whether you're doing it for the first time or the tenth. I'll show you why the order matters more than you think, what Jesse Jean's $7 million Yap Challenge teaches us about a sequence done brilliantly, and the one step most course creators skip that could start bringing in sales before the next launch even begins.

I'll also tell you exactly what I did wrong in January 2023 — I filled my list with strangers, turned off the podcast that turned them into buyers, and wondered why the launch didn't convert. Two years and $30,000 later, I know which gate I missed.

🔥 In This Episode:

• Discover the five-gate launch sequence and why the order matters more than almost anything else

• Find out why your launch starts 60 to 90 days before anyone hears "enrollment is now open"

• Learn the two-minute lead magnet formula that fits on the back of a shopping receipt

• Understand why adding cold traffic to a launch that isn't converting just makes it louder

• Steal the five things every enrollment week that converts has in it — and the one most people wobble on

✨ When was the last time you took a Friday off and the money still came in? Freedom Club is my small group mentoring for women who've turned what they know into courses, coaching, memberships, or digital products and want more income they can count on, with more room for life. Bring me your offer that isn't selling or the numbers you've been avoiding, and together we'll work out the one thing that moves you forward next. Doors open November 18th and I keep the room small on purpose, so join the waitlist for first pick of seats and the best bonuses at thelaunchlounge.com/freedom 💫

💚 💚 💚

Salome

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What if the reason you're feeling tired, overwhelmed, or flat in your business has nothing to do with how much you're doing? 🚀

In this special bonus episode I sit down with mindset strategist and seven-figure CEO Brad Bizjack for one of the most honest, energising, and unexpectedly moving conversations I've had on this podcast. Brad asked me one question that I haven't been able to stop thinking about. And I think when you hear it, you might completely rethink what's draining your energy — and what you actually need to do next.

We talk about how to define success without shame, why burnout is actually your soul getting involved, the invisible energetic ceiling that keeps entrepreneurs stuck at the same level for years, and how to build the courage reps that prepare you for anything — including the things nobody warns you about when you're in the middle of a launch.

Brad also shares one of the most remarkable stories I've ever heard about what it really means to keep going when everything falls apart at once. This one stayed with me.

"Burnout means your soul is finally getting involved. It burns away the things that don't matter. And that's one of the best things that can ever happen to somebody."

🔥 In This Episode:

• Discover the seven-word question that reveals what success actually looks like for you

• Find out why burnout is a signal of misalignment, not overwork — and what to do about it

• Learn the energetic set point concept that explains the invisible ceiling keeping you stuck

• Understand why fear doesn't go away when you succeed — and why that's the right sign you're growing

• Hear the extraordinary story of running a 12,000-person launch through one of life's hardest moments

✨ Sign up for Brad's Free Success Accelerator Five-Day Challenge at thelaunchlounge.com/brad 💫

✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz 💫

💚 💚 💚

Salome

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You're making reels for strangers while the people who actually asked to hear from you haven't had an email in three months. Let's fix that. 🚀

Email isn't sexy. But social media gets attention and email makes money — and the email list is the one relationship online that is actually yours. In this episode I share the five-step strategy that works whether you have 55 people on your list or 55,000, including the hallway model that shows you exactly what to write between your lead magnet and your paid offer, the SEND formula that gives every email one clear job, and the four-email breakup sequence I use to automatically clean my list without ever having to do the arm-chopping mass delete I once did with 4,000 people.

I'll also tell you why open rates aren't telling you the whole truth anymore, why handing your emails to a copywriter made Salome's list feel like it died, and what the subject line "because of broccoli" has to do with any of this.

🔥 In This Episode:

• Discover the hallway model that turns every email into a step toward your paid offer

• Find out the five jobs your welcome sequence needs to do before someone is ready to buy

• Steal the SEND formula — the dead-simple structure that gives every email one clear purpose

• Learn why open rates are unreliable and which number to track instead

• Get the four breakup email subject lines that re-engage cold subscribers automatically

✨ Not sure what to write in your weekly emails? Grab the Message Miner, my free tool for pulling out your ideas, opinions, thoughts and values, so you always know what to say. Feed the results into AI and it can help you write your emails, reels, captions and more, in your voice. Download it free at thelaunchlounge.com/message

💚 💚 💚

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.