Amy Porterfield retired Digital Course Academy—so are online courses dead? 🚀

Here's my full-body, gut-level answer: absolutely not. But when someone as established as Amy pivots, I get why course creators everywhere started spiraling. So let's break down what's actually happening.

Amy's move is a personal lifestyle decision, not a market verdict. She's been doing this for 15+ years and can afford to cut off a revenue stream. Most of us can't—and shouldn't try to copy that move. Your course is likely the front door to your business, and closing that door doesn't magically send more people to your coaching or mastermind.

The real story? Some launches are struggling—but that's not because courses are over. It's because generic positioning, information-only offers, and 2018 marketing strategies don't cut it anymore. Trust is more expensive. Attention is fractured. And people want transformation with support, not just another course to watch "someday."

I'm sharing exactly what's changed since 2022 and giving you my complete 2026 playbook to make this your most profitable year yet.

🔥 In This Episode:

• Why Amy retiring DCA is NOT proof online courses are dead

• The real reasons some launches are dying (and it's fixable)

• Five market shifts every course creator needs to understand

• Your 2026 playbook: four steps to your best year yet

• How to build trust before you ask for the sale

✨ Ready to stop being the bottleneck in your own growth? We're accepting 2 agency applications for course creators, coach or online expert doing 10K+ monthly. We're not just your ad team - we're growth partners who optimize your funnel, customer journey & scaling roadmap. Apply at thelaunchlounge.com/agency 💫

💚 💚 💚

Salome

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The Only 2 Things That Matter if You Want to Nail Your Marketing

What if everything overwhelming you about marketing right now could be stripped down to just two things? 🚀

If you're posting, emailing, launching, and rebuilding—but still wondering why nothing's clicking—I'm about to make your life way simpler. Most course creators think they have a marketing problem when they actually have a traffic problem, a conversion problem, or both.

Instead of diagnosing it properly, they pivot. They rebuild. They burn everything down. But here's the truth: your marketing isn't broken. It's just unfocused. Today I'm sharing the uncomfortable math about your email list, why your launches might be shrinking even with more ads, and the one thing that shocked me when I unpacked a $500K business owner's data.

🔥 In This Episode:

• The simple math that reveals how big your list actually needs to be

• Why chasing new strategies keeps you spinning your wheels

• The real reason warm traffic converts but cold traffic doesn't

• How to ask for the sale without feeling pushy or weird

• One traffic source + one conversion process = everything you need

Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫

💚 💚 💚

Salome

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Follow The Launch Lounge on Instagram.

What if the smartest content strategy isn't about reaching more people—but going deeper with the ones already here? 🚀

I'm shaking things up in 2026. After an email list disaster cut my podcast downloads in half overnight, I learned something powerful: you're not random strangers scrolling Spotify. You're my people—course creators who've been in my world for months or even years.

So I'm done chasing podcast algorithms. This show is becoming my cozy living room—a space for real conversations about what's actually happening in your business. YouTube will handle the reaching. This podcast? It's all about the deepening.

🔥 In This Episode:

• Why batching content is the ultimate freedom hack for course creators

• The surprising link between your email list and podcast downloads

• How separating "reach content" from "nurture content" transforms your marketing

• The real story behind my ActiveCampaign disaster and what it taught me

• Permission to stop being everywhere and start building momentum instead of noise

Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at thelaunchlounge.com/getmyadup 💫

💚 💚 💚

Salome

Get full show notes here

Follow The Launch Lounge on Instagram.